Glenn Ginsburg

I recently spoke with Alyssa Boyle about why advertisers are doubling down on #CTV outcomes measurement (as affirmed by many conversations I had with industry leaders in Cannes this past week). A common theme among the marketers I talked to? They’re looking for metrics that can predict sales based on fast, accurate data. Outcomes such as search activity, website visits, and app downloads are significant indicators that a consumer is considering a purchase — and highly correlated with a brand’s market share. That’s why a brand’s Share of Search grows (or shrinks) before its market share – which our data, validated by Les Binet and the EffWorks working group of the IPA (Institute of Practitioners in Advertising), has proven time and again. Given this, it’s no wonder why modern marketers need reliable, investment-grade outcomes data to navigate this complex era of linear and streaming TV. Check out the condensed version of my conversation with Alyssa in AdExchanger for more. https://lnkd.in/erkGsKJi

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The use of #HDMI CEC is an innovative way to hit an extremely targeted market, especially in the gaming industry. It'll be interesting to see how receptive consumers will be to this and what companies jump on board first. #RokuTV #TargetMarket

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A couple of months ago I posted about RIAA suing Verison. Last month Verizon shot back: https://lnkd.in/g23p4KSX What will be the end result of this “conversation’ playing out in court. In the long term. Is this a result of technology (streaming services) not addressing the problem that they were trying to solve? Perhaps this is a signal that further innovation is needed in how content is managed, distributed, and monetized online. There's a strong argument that, while tech helped create more accessible music platforms, it hasn't fully addressed the concerns of artists, songwriters, and other creators. Is this lawsuit an opportunity to revisit those revenue-sharing models and perhaps craft something fairer?  We want to move forward and not limit creativity as it seems the problem is still not solved. Where do we go from here?

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Market Share After stellar results, Google’s shares fell 5%. Netflix killed it in 2Q. Their market value has sunk 5% since earnings. After meh results, Charter Communications saw its biggest market cap increase in 15 years. Fellow MVPD Comcast had similar numbers but their stock went the other way. Publicis Groupe grew net income 24%. Their shares dropped 1%. Net income sank -10% at Omnicom Media Group and -19% at Interpublic Group (IPG). Their market caps both grew 5%. Spotify says “music subscription is awesome.” Universal Music Group says “maybe not so much.” How do we make all this 👆 make cents? At the convenient link, I dig into the earnings reports of Media’s biggest players to share what the numbers - not the CEOs - actually say. https://lnkd.in/eRCHwdjE Welcome to #EarningSeason!

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Resource Management Applications that deliver our video platforms to consumers are truly only as good as the people who build and run them. Case in point, Joe Daniel, Seven.One Entertainment Group. Joe oversees an array of applications for seven.one, across digital and legacy media, delivering everything from news to sports. However, as important as their tech stack is to their operation, Joe and I spent a good deal of time on the human resources needed to make the app trains run on time. In the daily disruption cycle that is modern entertainment, it takes high quality human resources to truly compete. The direct correlation between the right number of highly talented people and the ability to stay ahead of the streaming curve and deliver products that satisfy consumer need, is not something most folks in the C-Suite grok. Joe and I talked about the need for talent, the complications of managing a team that lives both in and out of house, and his very high expectations for the partners he brings on board. When we discussed when to BUILD vs when to BUY certain services for app development, we did NOT get into the nitty gritty of workflow, but rather, Joe focussed on the importance of TRUST. He reminded me that your investment in tech often doesn't matter, if you don't make equivalent investment in the humans who do the work. Thanks so much to Applicaster for empowering this series and shining a spotlight on the people in it. Catch a clip below. Watch the whole episode here: https://lnkd.in/emwKSEww #Apps #applications #streaming

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DURING THE FALL This past week: - We found out that Streaming hit its highest share of TV viewing ever. - We learned that YouTube surpassed The Walt Disney Company as the most watched single distributor - on the TV. - And we heard from Sony’s CEO that in the next two years the Media industry is in for “chaos - mergers and bankruptcies and sales and all kinds of fun things.” “The business will be in a period of chaos for the next 18 to 24 months. Just look at all the companies with cable networks that have this albatross of cable networks around their necks that they have to figure out what to do with.” https://lnkd.in/eGmhjXya The most surprising part of all this? That the collective braintrust of the Media ecosystem acted as if all of this was somehow surprising. “Vinciquerra is certainly not the first media executive to predict more consolidation in Hollywood, but he may be the only one using the most-damning language.” - IndieWire Really IndieWire? I have been ringing the alarm bell with much stronger language FOR YEARS. I have written the phase “Media Apocalypse” more times than anyone can count. I have been urging Disney to do big things like buy Roblox. I have been calling for David Zaslav to be fired for malpractice. I have been beseeching the C-Suites, boards, and shareholders of Big Media to look beyond the models of the past, look towards Big Tech lifestyle bundles as the the future, to collaborate with their data in order to better compete with the Trillion Dollar Death Stars, to empower younger product and project managers to make the transformations they need, and to (finally) put their consumers at the center of everything they do. While some of you reading this may have listened, few (if any) in Hollywood have. To be fair, it’s hard to hear the strategic advice of an outsider when your conference rooms are packed full of Ivy League fraternity brothers harrumphing their sycophancy in your ears. And boy are those free sushi lunches on the 52nd floor hella distracting! Now, as a consequence of years of corporately delinquent negligence and continual narcissistic anal gazing, Paramount is being sold for parts, Warner Bros. Discovery has lost 71% of its value, Disney (after an historically disastrous and permanently damaging non-succession) is AGAIN looking for a successor, Fox Corporation is reenacting (verbatim) the last season of Succession, and Netflix is playing a shell game with their failing ad business. So what’s a Media business to do now? More importantly, what the fuck happens NEXT? As we embark on the fall and begin the end of 2024, here (at the link) are my TOP SIX PREDICTIONS for THE NEXT 24 MONTHS... https://lnkd.in/ea8FHD33 Have a safe fall! 💀

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I read this interesting article on whether Netflix or Prime Video & Amazon MGM Studios was the biggest streamer. From a subscriber standpoint Netflix reported that it had 269.6 million global subscribers at the end of March 2024, as reported in its April Q1 2024 earnings. Amazon Prime Video does not disclose subscriber numbers, but mentioned in a CEO’s letter to shareholders that it had had “over 200 million” subscribers as of April 2024. An argument can be made that Amazon Prime subscribers do so for the shipping benefit but at the end of the day being a Prime member gets you the entertainment for free. I opted for the $50 per year ad-free which I think is still a great value …I think I made it back just off of watching Fallout commercial free. The next area I wanted to look at is revenue. Amazon’s reportsthat its subscription services alone brought in $10.48 billion in Q1 of 2024. In Netflix’s latest earnings, revenue came in at $9.37 billion for Q1 2024. I think going forward people are may not see the stealth that Amazon has employed in mechandising. After I binged Fallout I went to Amazon to see what kind items I could buy from the show. The number of t-shirts and other Fallout products rivaled what I’d see of the movies came from The Walt Disney Company. It’s kind of sad watching the studios trying to keep their heads above the debt waters. Like most movie fans I want to see Paramount Pictures and Warner Bros. Discovery thrive but unless interest rates go down it’s going to be tough. https://lnkd.in/gr9Em55M

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Billion-dollar PE buyouts are ramping, just see today's Squarespace news. Investors in media x agency deals should pay attention... Global deal activity is up 24% for 2024 YTD, with a total deal volume of $726B. Could be the beginning of a cyclical M&A rally, since deal volume was super depressed over the past couple years... ...and investors need to put money to work! Below are some recent public-to-private highlights, including a large media co deal where I did a deep analysis 👇 May 13 • Permira buying website builder Squarespace • Went public in 2021, closed 1st trading day at $5.9B valuation • $6.6 billion May 6 • EQT Group buying US digital consultancy Perficient • EQT also backs UTA, which has grown through M&A • $3 billion April 2 • Silver Lake buying diversified media co Endeavor • WME / UFC parent co TKO Global will stay public • $13 billion April 1 • Advent International buying payments processor Nuvei • Nuvie backed by celeb Ryan Reynolds • $6.3 billion Similarities across these recent deals include... - founder / CEOs staying on post deal - belief that targets are undervalued in public mkts - desire for more flexibility to grow, do M&A, and drive ent value for new owners That last point is key, as I think there's a strong desire to grow through M&A in a market where there are many sellers who can get picked up at good/fair prices VS the crazyness of 2020/2021. This is timely because... Last month I wrote about public-to-private deal dynamics in my Silver Lake / Endeavor analysis, check it out here --> https://lnkd.in/gtprBx7U I'm also working on an active client deal with similar characteristics, and it's important to know where capital is flowing, and why. Are you all seeing a similar trend?? -- I'm the founder of RockWater Industries. We do M&A and strategy advisory for media, agencies, and creator economy. My DMs are open. #media #agency #creatoreconomy

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The Growing Importance of TV Operating Systems in the Media Market The significance of TV operating systems (OS) in the media market is increasing rapidly. While Google and Apple dominate the mobile sector, TV platforms evolve beyond their influence. TV manufacturers create their own ecosystems through proprietary OS, offering consumers more choices. Media professionals must understand each manufacturer’s TV OS to grasp the unique content and user experiences provided. Historically, TVs were broadcast receivers. Today, they are smart media hubs led by platforms like Samsung’s Tizen, LG’s WebOS, Hisense’s VIDAA, and the recently launched Titan OS by Philips TV in February 2024. While Netflix, Amazon, Disney Plus, and YouTube are still central, proprietary platforms from TV manufacturers are growing, creating new revenue streams. From a global perspective, this discussion excludes Amazon Fire TV and Roku. Samsung’s Tizen OS is known for its intuitive interface and extensive content. Samsung TV Plus offers free content, enhancing user satisfaction. Samsung has also adopted FAST (Free Ad-Supported Streaming TV) and AVOD (Advertising Video on Demand) content, strengthening its platform. Similarly, LG’s WebOS, through LG Channels, provides diverse content with an OTT-like interface. LG has embraced FAST channels and AVOD content, offering a richer media experience. Their revenue model mirrors the advertising models of other OTT services, essentially providing free access to content. Hisense’s VIDAA OS, via VIDAA Channels, offers a wide range of free content, improving usability. However, Hisense lags behind Samsung and LG in adopting FAST and AVOD content. However, their growth has been the most remarkable recently. Meanwhile, Philips TV introduced Titan OS in February 2024, with user-customized content and a proprietary FAST platform. TCL uses various OSs, like Google and Roku, but also maintains proprietary platforms like TCL Channel and TCL TV+. These platforms offer unique content and services, differentiating user experiences through their ecosystems. Industry professionals must pay attention to TV manufacturers’ strategies. Leveraging these platforms is a critical opportunity for content distribution, opening new avenues for reaching audiences. TV OS has evolved to become central to the user experience. Major manufacturers like Samsung, LG, Hisense, Philips, and TCL offer distinct content and services through their OS. Samsung and LG, in particular, have enhanced their competitiveness by integrating FAST channels and AVOD content. As TV OS’s importance grows, understanding and utilizing these platforms will be essential for successful business ventures. #tvos #tizen #webos #vidaa #samsung #tcl #lg #hisense #titanos #philips

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Paramount's Q1 earnings performance highlights both opportunities and challenges within the dynamic #streaming landscape. Most notably making recent headlines, the potential merger with Skydance suggests a strategic repositioning, aiming to strengthen Paramount's portfolio with high-quality content that could enhance its competitive stance in a crowded market and enhance Paramount's capabilities in producing and offering blockbuster films and acclaimed TV series on Paramount+. This move is a strategic effort to amplify Paramount's content offerings in both traditional and streaming formats, potentially improving its market share and appeal to a diverse viewer base. The recent introduction of international ad-tier subscriptions broadens Paramount's market reach outside of the U.S., attracting cost-conscious consumers with more accessible price points and tapping into new ad revenue streams. Introducing ad-tiers will capture global markets, reaching new demographics and analyzing consumer engagement habits. By integrating ads, Paramount will build valuable partnerships with advertisers looking to reach international audiences while increasing its global footprint. A key emphasis on providing original content and #livesports such as The Masters Tournament and National Women’s Soccer League are drivers of subscriber growth and consumer engagement on streaming platforms. The company's ability to enhance its original programming and secure compelling live sports rights will be decisive in its efforts to compete with industry giants and attract a global audience, ultimately improving its bottom line. Additionally, Bob Bakish, Paramount CEO, is stepping down today, signaling a pivot in Paramount’s overall corporate strategy and governance. New leadership may bring a different perspective on addressing the challenges of digital transformation in the #entertainment industry as we move away from traditional #cable and legacy media. This change could catalyze a more aggressive push into streaming and technology, and an increase in direct-to-consumer services, areas where Paramount must evolve to remain competitive with streaming giants like Netflix, Hulu and Prime Video & Amazon Studios. #LITrendingTopics #Q1Earnings #Streamers #Content #CordCutting https://lnkd.in/gt6_nFWN

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"Underestimate small business owners at your peril." Small businesses are our most creative, most curious and most innovative partners with a simple request - make it easier to aggregate audiences so we can focus on driving results. In other words, "Is it simple? Does it work?" Enjoyed talking with Michael Shields about how Spectrum Reach harnesses media chaos every day, in every market, with every customer. In a short period of time, we covered a wide range of topics: simplifying fragmentation, demystifying advertising creative, safely leveraging data sets and defining attribution based on what matter most to each customer. Thank you Blockgraph the opportunity and for your continued partnership.

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