Gina Perrelli

Excited to host a panel of experts at Affiliate Summit East (July 29-30, NYC) as we dive deep into uniting Sales and Marketing teams 🚀 We'll be uncovering: ✅ Sales and marketing alignment strategies ✅ Metrics to keep your teams on the same page ✅ Tactics to boost collaboration ✅ Actionable playbook strategies Hope to see you there! #ASE23 #PerformanceMarketing #AffiliateMarketing #ROI

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Wyndham’s digital performance wasn’t meeting expectations: - Conversion rates were lower than industry benchmarks - Revenue growth was slower than they wanted - UX was inconsistent and led to drop-offs They were spending more than enough on paid media. But the post-click experience led to poor performance and unsustainably low returns. We helped Wyndham fix these issues, boost conversions by 9.5% and generate $8M in revenue. Here’s how 👇

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🎙️🛍️ Tune in to the latest episode of the Live ecommerce podcast with ⚡Neil Twa⚡ from Voltage Holdings, LLC as we dive into the world of social shopping! From the Amazon influencer program to the rise of live shopping, we're uncovering the secrets to success in the ecom world. Plus, we'll explore the impact of AI on content creation, the power of TikTok for building ecom businesses, and so much more. Don't miss out on all the valuable insights - there's a lot to unpack in this episode! #SocialShopping #Ecommerce #Podcast #AmazonInfluencerProgram #AI #TikTok #EcomBusinesses 💡🛒🚀 https://hubs.ly/Q02xBVxS0

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Is your eCommerce strategy built for growth? September’s here, and it’s time to ask: Is your strategy strong enough to take you through the rest of 2024? Web Solutions NYC is all about helping businesses put together plans that work— whether it’s expanding markets or beating the competition. What’s the one thing you’re looking to improve in your strategy before the year ends? #eCommerce #DigitalGrowth #WebSolutionsNYC #Strategy

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How do you *really* know if podcast ads are bringing in net new customers? Sure, pixel attribution can capture 70% more podcast-attributed conversions.... But how many of those are truly incremental? Well, Podscale® partnered with Podscribe to find out... "For the large brands we work with, understanding the net-new impact of podcast ads has always been a challenge—especially when they’re spending big on other channels, too." - Natalie Kovac, CEO Podscale® Using Podscribe’s “always-on” incrementality testing, Podscale® was able to finally measure which podcast ad conversions were incremental. Meaning... They wouldn’t have converted without hearing the podcast ad. The Findings? INSANE!  ➡ 58% of conversions driven by podcast ads were incremental, meaning these customers were genuinely net new.  ➡ Up to 2.56x Incremental ROAS, securing over two and a half times return for every dollar spent on ads from net-new customers. ➡ Podcast ads drove a massive +$3.9 million in incremental revenue for some of the fastest-growing DTC brands. Want to see the full story? Check out the case study to learn how Podscale® and Podscribe made it happen → https://lnkd.in/g8_cp4v4 #podcastadvertising #incrementality #dtc #podscribe

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Ever thought your TikTok content could be more than just a hobby? 📲 Our latest eBook, Maximize Your Earnings: Using TikTok’s Creativity Program, is your guide to unlocking real income from your videos—no big investment required. From trend-hopping to brand partnerships, this guide shares the strategies to make every view count. #CreatorEconomy #MonetizeYourContent #TikTokSuccess #SZEnterprises

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Free tomorrow at 11am EDT? Still time to grab your spot to hear our expert panel of product content wizards break down our fourth annual Consumer Product Content Benchmark Report! We'll dive into some key findings and consumer behavioral changes from last year's report and provide actionable tips on how you can leverage the insights to improve your consumer's hybrid shopping experiences. I.e., Sell more and sell better by thinking more strategically about the impact of product content. Here's a glimpse at what some of our customers are saying about the report, so don't miss out. Link to register and join us tomorrow in comments.

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I’m gonna get some hate for this, but should DTC start-ups really be hiring marketing agencies? I work with a lot of early-stage companies in the outdoor space and many have switched agencies multiple times, looking for one that works. Others have agencies where they are paying $4-6K/month in retainers to manage marketing spends of $6-15K. That ratio is totally out of whack to me. When I push the founders, I typically get a couple of answers: “They never go this low on their retainer. They’re just doing it because they love our brand.” “We can’t afford to hire a marketing person, so this is actually saving us money versus a full-time salary and benefits.” From what I see, most of these agencies are running PMax on Google and Advantage+ on Meta… not exactly high workload endeavors. Yes, an internal hire might cost a bit more than you are paying in agency retainers, but the reality is that a direct hire could use tools like Preflect to run these campaigns in 1-2 hours a day. That allows them to spend the rest of their time on what will really drive results – ongoing development/optimization of creative and/or optimizing the online conversion funnel. To be clear – I’m NOT saying that all agencies are bad or DTC companies should never hire agencies. There are amazing agencies that do great work and have been instrumental in their clients’ growth. What I am saying is that founders (and their advisors) shouldn't just think that agencies are the only way and need to consider the cost in relation to ad spend and versus an internal hire. I’d love to hear about amazing agency relationships that have really worked as well as those having success in-house.

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Controversial DTC topic of the day... Does your ecom business look at "Acquisition" and "Retention" as two separate things? Are both handled under one team, or separately?

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Any company who cant define their North Star, needs to read this 'Revised' playbook. The OG playbook was so instrumental in shaping the product strategy of companies all over the globe. I cant even imagine the impact this new playbook will have on companies. Lets go Amplitude! #amplitude #Northstarmetrics #whatsoldisnew

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Pretty excited about this new innovative feature on JoinBrands.com that is a game changer! 🚀 Recurring Creators - Hire a brand ambassador or creator on monthly contracts to make and post content to your social media pages on autopilot! Prices start at $400 a month and you no longer need to worry about what to post, let the creator do it all. JoinBrands has over 100k creators ready to work for your brand to help grow your following, awareness, sales and build up your content arsenal to compete with brands that aren't even posting. We make it insanely simple ✅ Free to launch a campaign ✅ Browse thousands of creators to find the perfect one ✅ Set your brief and campaign objectives ✅ Hire 1 or as many as you want ✅ Cancel anytime and only pay for content made Got questions? Let me know! Don't be the last one to hire a creator for your brand and take the hassle of what to post and when to post off your plate. Its never been easier to hire a social media manager that will actually create content on their own than this...

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Influencer-affiliate is the next big growth channel that DTC brands are investing in But getting influencers to drive meaningful results can feel like a black hole Tune in tomorrow to hear Micah, CMO and cofounder of ZeroTo1 🚀 and Zachary Murray, CEO of Foreplay.co discuss how to hack influencer marketing in 2024! 🔥 They’ll be exploring the core pillars that we focus on to create an influencer flywheel. They’ll uncover the process we’ve built to: 🌟 Seed products to influencers in the most effective way 🌟 Find the perfect creators for your brand 🌟 Nurture a community that keeps growing 🌟 How to measure performance 🌟 Leverage content for ad creatives to max your impact 👉Register here: https://lnkd.in/e-REr_Un

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Location, location, location

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Nike's disappointing earnings call has been wildly spoken about. Q1 revenue was down 3%, #Nike Direct declined 16% with Nike Digital down 34% and Nike stores down 4% But what is rarely mentioned among Nike's recent failings is their #content strategy. Some even say they are still winning with their Just Do It thing. But do they? First, in recent years their content #strategy has been oscillating between a "feel-good-body-positivity story" and "only gold - else feel ashamed about yourself" It might get the likes and shares from the general public but does it resonate with someone who buys performance gear regularly AKA the best cohorts? Or do you care about impressions or do you care about conversion? Second, the power has shifted from brands to individual content creators. The public doesn't want to be passive consumers they want to be active participants. And the digital natives can always smell an ad 🐀 🐀 🐀 when an influencer has been paid for promotion but doesn't care about the product. But looks like Nike missed all of that. There's a collab Nims while Nike doesn't have anything to do with mountaineering.. But where's Sifan Hassan's product line, movie, or anything beyond social media posts after all her impressive wins... Finally, n=1 but Pictured is a medal from my first ultra where I was 14th female... So if the #brand wants me to feel bad about myself because I was not first how likely am I (0 to 10) to recommend it to friends and family? #growth

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Launching ShowStop 🚀 Over the past six months, we've conducted hundreds of interviews and pilot tests with DTC brands, marketers, and SMB agencies. We've discovered that there's a super strong demand for managing and repurposing existing creative assets, like revisiting old footage (images or videos) to keep things fresh and trendy, rather than relying solely on net new AI video. In response, we're excited to introduce ShowStop—a dedicated MarTech SaaS designed to repurpose your best media into new, conversion-focused video ads automatically using AI. ShowStop generates multiple variations instantly, testing every element from the hook to the CTA, and puts creative control back in the hands of paid marketers. CreateIn will remain a separate innovation tool for AI video storytelling. We are soft launching ShowStop on Product Hunt today! Check it out at Product Hunt (https://lnkd.in/gSTkK-FX) and feel free to sign up for our waitlist at showstop.ai!

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Insane. Let’s talk about Rhode ❤️. I've never seen growth like this at this scale. ❤️ July, Rhode was #1 in skincare at $42M in US EMV. Rhode almost TRIPLED the second best brand. #2 brand = $17M EMV. ❤️ 2024, Rhode was #1 in GLOBAL skincare up 435% YoY (❗). $260M in total EMV. It is nuts 🥜. ---- Take a look at these numbers (2024 global): 📈 15.5k Creators, +188% YoY 📈 67.4k Posts, +262% 📈 176M Engagements, +462% 📈 2.8 BILLION Impressions, +356% HIGHLIGHTS ✅ FANTASTIC retention: 172% annualized retention. The same group of Influencers that talked about them last year, ~tripled their contribution this year from $67M->$181M in EMV. 35 of Rhode’s top 50 EMV-driving creators posted about the brand during the prior 12 months ✅ Rhode’s EMV breakdown during this time is evenly distributed across follower tiers: 31% by Micro, 22% Midtier, 25% Established, 22% Powerhouse **We love to see this! Brands with top-heavy EMV breakdowns don’t typically see sustained growth. ✅ ORGANIC love: Notably, only 1% of Rhode’s EMV total during this time was sponsored. It’s clear that people genuinely love this brand’s products—and love to organically post about them. --- 🔢 Top 3 Creators 2024 1️⃣ Mary Chau: $3M EMV, +59%, 123 posts 2️⃣ Caroline Granger: $1.9M EMV, +1.2k%, 148 posts 3️⃣ Matilda Djerf: $1.8M EMV, +9%, 33 posts 📸 Top Channels: 📸 Instagram: $167.6M EMV, +352% YoY 📸 TikTok: $86.4M EMV, +815%❗❗❗ 📸 YouTube: $5.1M EMV, +255% Those Tiktok numbers are insane. Both the growth and volume. --- 🏆 Notable Activation: While the brand’s Peptide Lip Treatment is a fan favorite, Rhode launched its Pocket Blush line in June, which quickly caused a frenzy online, and in the streets of NYC—where the brand hosted a “pocket-sized pop-up.” Creators and consumers rushed to get their hands on these mini blushes to do color swatches, first impressions, and wear tests. #RhodeBlush ranked among the brand’s top 10 hashtags in both June and July, driving a total $8.4M EMV across 1.7k posts from 872 creators. ---- The LA-based skincare brand founded by Hailey Bieber in 2022 is certainly on the Rhode* to world domination 😉. Nice work to everyone involved!!

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How do customers find your product? There are three primary ways to think about customer discovery: 1. Intent-based targeting: Customers actively search for your solution, like Googling “best running shoes” when they know what they need. 2. Demographic-based marketing: Customers don’t know they need your solution yet, so you inject your brand into places they frequent, like social media or blogs. 3. Referral or word of mouth: Often driven by trust and familiarity, where existing customers or partners share your product organically. The challenge is determining which approach will drive the most immediate and sustainable impact for your business. Focusing on intent may seem like a direct approach, but in many cases, building brand awareness through demographic-based efforts or even tapping into organic word of mouth can be the game-changer. Ultimately, a balance of these methods ensures you reach your audience wherever they are in their decision-making journey. Test, measure, and iterate to find the best mix for your business. #CustomerAcquisition #MarketingStrategy #BrandGrowth #AwarenessMarketing

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