Genna Scheuerell

Nearly one-third of North American CMOs say data privacy regulation and cookie deprecation is one of the most challenging parts of media transformation, according to Dentsu. Download EMARKETER’s “Field Guide to Identity Resolution and Alternative Identifiers,” made possible by LiveIntent, Inc. Inside, you’ll discover how identity solutions and alternatives to traditional identifiers can help advertisers track and target digital users. Get Your Copy: https://shorturl.at/G3vIe #cookies #identityresolution #alternativeidentifiers

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When employee influencers share authentic experiences, they forge deeper connections with audiences. This week, our team is onsite at Advertising Week New York to present insights on the impact of user-generated content in amplifying brand messages. See how our social activation platform make it easy to empower brand influencers at scale: https://lnkd.in/e6jsr7wS #Augeo #SocialMediaStrategy #EmployeeAdvocacy #BrandAmbassadors #InfluencerMarketing #CompanyCulture #PeopleFirst #BrandAdvocacy #AdvertisingWeek

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As we gear up for 2025, we're reimagining how we measure success and elevate performance for our clients. 🎯 In today’s evolving media landscape, it’s no longer just about impressions—it’s about aligning every dollar spent with your brand’s goals. In his latest insights, our CEO, Seth Hargrave, explores how integrating #OKRs into #MediaBuying unlocks sharper focus, accountability, and better outcomes for advertisers. If you're a CMO or Marketing Director seeking clarity and smarter strategies for 2025, this one's for you. Don’t miss it! 👇 #MediaPlanning #MarketingStrategy #AdvertisingResults #CMO #OKRs

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CTV Advertising in the Age of Experience, our High Impact CTV Snapshot Infographic, presented in partnership with EMARKETER, brings TripleLift’s propriety High Impact CTV research to life and explores new CTV ad strategies, innovative formats, industry trends and more. 📺📊 Learn how non-standard ad experiences drive new strategies for brands and publishers below. ⬇️ https://hubs.li/Q02NRv4k0 #ctvadvertising #ctvadstrategies #streaming #streamingadvertising #adtech #digitaladvertising #digitalmarketing

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Axios Communicator reports that brands are grappling with AI’s influence. As consumers’ and professionals’ search habits evolve to rely on LLMs, like ChatGPT or Google’s Gemini, to get information, the answers delivered by AI systems become an essential part of the public conversation. This week’s advancements by OpenAI and Google show the rapid pace of innovation and the growing role of AI in brand and personal reputation. Staying on the pulse of these new technologies is critical to success in today’s media environment. As a company, our Generative AI Framework guides the practical and ethical use of AI tools. It encourages our team members to sharpen their AI skills while considering security and privacy best practices. Check out our Generative AI Framework in the comments! 🤖💼 https://lnkd.in/gezHY3dq

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Customers who have a positive emotional experience with a brand are up to 8 times more likely to become loyal customers and make repeat purchases. 📈 Discover how Omnicom took this to heart and adopted an AI-driven framework powered by Adobe solutions, to improve its customer experience efforts: https://adobe.ly/3Q8bhy0

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** CMOs, Drowning in Marketing Data? ** 🛟 Stop treading water and chart a course for success with SQOR.ai. Unify your data, gain actionable insights, and say goodbye to data silos. Get a clear picture of your marketing performance and finally see what's driving real ROI. 📈 ✨ 🆓 Get a FREE 3-month trial & breathe easy! 👉 SQORLINKEDIN2024 👈 SQOR.ai saves you time ⏰ and money💲 by bringing all your marketing data together. Imagine spending less time drowning in reports and more time crafting winning campaigns. 🏆 #ActiveCampaign #Ahrefs #Amplitude #GoogleAnalytics #Asana #BingAds #Braze #Buffer #Canva #Clearbit #ContentFly #Contentful #ContentStudio #Convertkit #ConvertFlow #CreativeCloud #Customerio #emarketer #FacebookAds #FacebookPixel #Facebook #Figma #Flurry #GoogleAds #Heap #Hootsuite #Hubspot #JoinMe #Kissmetrics #Mailchimp #Metamarkets #Mixpanel #Semrush #SendGrid #Sumo #SurveyMonkey #TwitterAds #Vector #Vidyard #Wistia #Zendesk #ZohoConnect #Marketing #Leaders #CMO #Metrics #Campaigns #Data #VPMarketing #SQOR #SQORai #AI #BI #Insights #CSuite #VP #LP #NoCode #SaaS #B2B

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New CMOs! Save your life–download The Chief Marketer's Playbook from The CMO. Packed with insights from five of the smartest marketing execs in in the biz, including P3 Cofounder David Wagoner. https://lnkd.in/ehQAXCbi

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This week, standout campaigns on TikTok and Instagram showcase the power of short-form video and interactive content. Some brands captivate audiences by leveraging AI-driven personalization, while others struggle with an outdated approach. Explore how brands are leveraging these platforms to connect with their audiences and drive engagement! #DigitalMarketing #Trends #SocialMedia | Eran Nizri Yonatan Arami itamar gonsherovitz

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Are Linkedin ads too expensive, or does your strategy just need to be revisited? In this article, our Head of Digital, Dan Natale, explores how to make the most of your advertising budget (hint: cold sales pitches aren't the answer).

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The CMO job isn’t the same everywhere. CMOs around the world face different challenges, which their priorities reflect 🌍 Curious how marketing leaders are navigating these regional differences? Download Merkle’s CMO Navigator report to dive deeper: https://lnkd.in/gp7naPFR

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Live Now: 🚀 How Generative AI Took Personalization From Buzzword to Buzzworthy Join us at the EMARKETER Summit where our principal analyst Yory Wurmser, along with experts from Colgate-Palmolive, ThredUp, and Digitas, will delve into genAI use cases. From ad optimization to democratizing data analytics in marketing, discover how genAI is revolutionizing the industry. Tune in: https://lnkd.in/gquRVPiH #GenerativeAI #MarketingInnovation #EMARKETERSummit #AdTech #Personalization

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Today's CMOs must balance data-driven insights with innovative strategies to stand out. Amid rapid change, focus on targeted messaging and a seamless digital experience. Stay ahead by developing leadership, analytics, and creative thinking skills. Marketing Charts | CMSWire | #cmoinsights #marketingevolution #digitalstrategy #Activate_ms

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🚀 Where should brands focus their marketing measurement planning for the year ahead? Yeimy Garcia Smith and Michelle Pope Snell share their top four trends in marketing measurement for 2025 with WARC readers and outline why brands must prioritize accurate measurement to stay ahead. 📊 🎯 The key takeaway? Nothing is more powerful than having the proof you need to say it’s working. That’s why measurement should be at the heart of your marketing strategy. Read the full article here: https://lnkd.in/eWYgQQnt #Marketing #Measurement

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