Gene Foca

There are implications both on the business front, but also on the personal front for many individuals as these big acquisitions take place. This article cites the expected $750MM in savings expected through this merger. As with any announcement of this magnitude it leaves many wondering what it means for them. The article also states "The surprising bid for further consolidation in the digital advertising industry is a sign that large companies view the incoming Trump administration as a green light for significant acquisitions—a sentiment Warner Bros. Discovery CEO David Zaslav has expressed outright." The CPG industry alone went from less than 30 acquisition transactions in 2006 to over 1,000 in the last couple of years. This means a lot of AMAZING talent is being displaced. I have never seen such a group of talented people and amazing humans that are currently looking for roles. What this onslaught of news means to the individual- network like crazy. Not on a mission, but as an important and embedded part of your day-to-day routine. Be externally focused always. Be helpful to those that are looking - these days it can be anyone at any given time. Make time, keep learning and be flexible. Given how many I have talked to that have been displaced or worried about being displaced ... I thought building a community to talk about the fast-moving and ever-changing job market might be helpful. A community to stay informed, expand your network, exchange tips and tricks, help each other, be proactive and maybe even laugh a little along the way. I started the Job Market Jungle group feel free to join and share with anyone you think might be interested! Just click on the link below. https://lnkd.in/gcfXhkwy https://lnkd.in/gAGYj5sT

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With more and more retailers developing their own advertising ecosystems, how should brands and agencies decide which retail media networks to invest in? My Skai colleague Nich Weinheimer recently outlined the key considerations to Street Fight: 🥅 Alignment with business goals and sell-through on the given channel 🎯 Assurance that the RMN's audience aligns with your target buyer group 🏹 Understanding of all of the targeting options that the RMN provides 🛒 Availability of multiple ad formats to leverage and test 🔍 Transparency into how the RMN measures performance For a deep dive into each of these, see the article link below in the comments. 👇

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Ok. Omnicom + IPG acquisition. My thoughts: (1) Networks will continue to commoditize. In the grand scheme it's not going to make much difference. The management consultancies are still going to continue to erode revenue from networks as they have for over a decade now and networks will continue to act shy of the C-Suite and allow themselves to continue commoditizing their services. (2) Boutiques will not boom. Those looking for specialized services, who prefer the vibe of a boutique or have personal connections at one will continue to use boutiques. A major bank or telco is still going to go with a scale agency who can field a large team immediately vs taking a risk with the scale-up promises of a smaller shop. No one is going to risk a career over that. (3) Noise. There's going to be a lot of noise. Omnicom will talk about efficiencies, scale, investment. They'll launch some branded tech-driven HR efficiency play, similar to what Publicis did the last time Omnicom failed to make a similar play happen. Independents will wave the freak flag a little higher. Memes will be created. (4) New acronyms. If you thought VMLY&R was ridiculous, wait until the FCBBDODDB press release makes its way to your inbox.

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Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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Interested in understanding the intricacies of Attention in advertising? Curious about its correlation with clicks, memories, and driving sales? 🤔 Check out this insightful video where the CEO of Lumen Research Ltd delves into their attention model, a framework that we at Teads also heavily leverage. #Advertising #Attention #Marketing #Sales #Teads #LumenResearch

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NEW IAB REPORT: Connected TV (CTV) Ad Format Landscape: How Standardization Can Drive Programmatic Growth and Innovation 📲 https://okt.to/xCgsr1 As #CTV viewership and ad spending soar, it’s clear that the lack of standardization across platforms is stifling the industry’s potential. IAB’s new report explores how innovation in immersive, interactive ads can improve the experience for both advertisers and viewers, fostering a mutually beneficial ecosystem, and offers a comprehensive overview of established and emerging CTV ad formats while highlighting the urgent need for #standardization.

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Earlier this week, The Wall Street Journal wrote about how Television Advertising has lost its relevance - but I think they're misreading signals. Television advertising remains incredibly powerful - 60% of consumers in our most recent AD.VANTAGE study told us TV ads helped them make purchase decisions - outpacing all other forms of advertising. The problem? Brands and marketers have stopped knocking each other over to BUY television ads - we need to SELL them again - and most sales teams aren't set up to, you know..... sell. More details and some proposed solutions in our blog at Magid.com - or shoot me a note and let's chat about how to accelerate demand for your sales teams. #broadcastsales #salesstrategy #GTM #leadgen #aitools #aisalestools #aimarketing

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Really good read for younger salespeople & sales managers or really anybody looking to build a career in adtech, martech and/or digital advertising. Noting specifically Paul Bell's “5 Things You Need To Create A Highly Successful Career In The Marketing and Advertising Industries?” #Sales #ProgrammaticMedia #Adtech #LetsGo

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💡 #Brands Take note how the #NYPost mitigated #cookiepocalypse risk by using Aqfer's identity resolution tech, informed by Prohaska Consulting. In a post 3rd party cookie 🍪 world killer content and segmentation hooked to an adtech #frankenstack results in risk & loss. Pubs and brands need their own 1st party IDR systems to avoid fragmented customer views that result from multiple ID providers & other partners who are all hooked to each other in an attempt to create their own scale. This many-to-many-middlemen scenario has plagued adtech from the start. The result is redundancy, media waste, inconsistent customer experiences and inaccurate measurement. Think of Aqfer IDR like Data tech’s version of SPO 😉 #DPO, enabling clients like the NYPost, to get a single, deduplicated, omnichannel view of their customers. More here - https://lnkd.in/ggjDGWn5 https://lnkd.in/gTNURTu2

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Why is video the future of #B2B marketing? 📈 Merkle's Sonya Hand and other execs reveal how video is helping brands break through the noise and connect with decision-makers in new ways. Explore the full discussion in The Drum: https://bit.ly/3XdzgPf

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Google 🍪 announcement + Oracle 💰 settlement signal a shift to Consumer-centric advertising. The recent #adtech developments at #Google and #Oracle may seem disconnected at first, but they signify a significant shift towards consumer-centric advertising. Alongside Apple, these tech giants are embracing privacy concerns and strategically repositioning themselves by prioritizing consumers. This move aims to reduce risks and drive growth by empowering consumers, advocates, and next-gen companies to innovate new approaches in place of legacy adtech. The ripple effect is evident, with companies like Amazon and Meta expected to follow suit to mitigate the legal and financial risks highlighted in the coverage of Oracle's recent settlement. I transitioned from retail and ecommerce to adtech two decades ago with a vision to revolutionize advertising by attacking the inefficiencies of offline methods adopted in the digital realm. Seemed like an easy fix but it turned out to be a long slog. I also saw the inherent risk from cookies that hold adtech together to this day. Now it seems the consumer is finally getting a seat at the advertising table, and they don't like cookies or spam. For advertising and publishing businesses, the time is ripe to pivot towards alternative strategies in alignment with this evolving landscape. Seeking expert guidance to navigate these transformations could be the key to staying ahead in this dynamic environment. DM me for a chat or simply to chew the fat :) Google announcement - https://lnkd.in/gu9a-wba Oracle coverage- https://lnkd.in/gA9H-Fey My take from 2013 - https://lnkd.in/gB8QCjF

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✅🖥️ AdExchanger (8/1): “Roku added 2MM HH accounts last quarter, bringing its total to 83.6MM. And advertisers can match these Roku accounts with UID2 identifiers to target their audience on Roku. By adding UID2, Roku advertisers will be able to “achieve more precise targeting,” said Charlie Collier, president of Roku Media. And Roku advertisers who want to use UID2 can use the Roku Exchange, a more direct, data-enriched path between Roku supply and programmatic demand launched in June. Roku Exchange is integrated with an array of DSPs, including The Trade Desk. Roku’s new integration with The Trade Desk is only a couple of months old, Collier said, but “we’re pleased with the progress and we think this will continue to drive demand [to Roku].” ⬇️ #streamingtv #ctv #ott #smarttv #tvos #cordcutting #programmatic https://lnkd.in/ekZP8fna

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PHD and Omnicom Media Group are leading the 2024 YTD new business rankings amongst global media agency networks (client wins minus losses, inclusive of retentions) which is testament to the work of our talented colleagues around the world. However the new business rankings only tell part of the story… the Forrester Wave looks at ‘the why’ behind our success. After a detailed analysis of media agency capabilities, we have been called out as a “Leader” in media management services in the 2024 review, published today. With the highest possible scores (5) across eight categories — more than any other group — OMG was one of only three of the 12 providers evaluated to receive designation as a “Leader”. You can read more details in the article below. This Omnicom Media Group recognition caps an incredible year for PHD, recognised as ADWEEK Global Media Agency of the Year 2024, Festival of Media Agency Network of the Year 2024 and taking the top spot in the WARC 2024 Media 100 Rankings, appreciation for our long-term focus on media creativity 🚀 #PHDIntelligenceConnected

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Jonathan Nelson, CEO, Omnicom Digital, sits down with Neeta Nair, Editor, IMPACT Weekly Magazine to discuss the biggest trends in tech and how are our agencies are using Gen AI. "At Omnicom, we talk about how generative AI is giving our employees superpowers and allowing them to do inhumane amounts of research in seconds, generate new ideas, innovate, and ultimately show the connection back to outcomes," said Jonathan Nelson. Watch the full interview: https://lnkd.in/ek6kKcAp #OmnicomCannes

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The latest COMvergence ranking underscores GroupM's continued dominance, with $62.6B in total global billings in 2023. Three of GroupM's agencies ranked among the top 5 global agency networks. EssenceMediacom led the way with $24.5B in global client billings for 2023, followed by Mindshare and Wavemaker. T&Pm was recorded as having the highest growth rate of any large group agency, with 13.4% growth. Learn more about GroupM's COMvergence rankings & market shares: https://lnkd.in/eyyip4b5

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In an industry where scale and data-driven insights are paramount, a Roku acquisition could be a transformative move for any suitor, offering strategic leverage in the competitive landscape of connected TV and advanced advertising. Let the WalMart acquisition of VIZIO illustrate that retailers/marketers are working very hard to bolster first-party data, and by further integrating its retail ecosystem with streaming, its a winning strategy. #cannellamedia

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#RetailMedia #Incrementality - can you say buzzwords, anyone! This fantastic article by our talented Josh Dreller and incrementality guru Kenzie O. gets to the heart of the matter - sorry, #iROAS is important but not THE silver bullet. "Your retail business isn't one dimensional - and your incrementality measurement shouldn't be either. This means iROAS is a great foundation when you start with a customized approach, but it is vital to also look to the future to see how iROAS should pair with other incrementality indicators to provide you with holistic measurement support." Read the article for more: https://okt.to/a6xMbe Comment with your thoughts - what else is critical to consider in defining incrementality for YOUR business?

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