Gene Johnson

The key to making your direct mail a success is really understanding who your ideal customer is by using Anchor’s profiling and predictive modeling methods. Get started today with a FREE detailed report of your data health with information that ensures deliverability of your marketing to the right audience! https://bit.ly/3xw8okx If you’d like more information, contact us at (800) 452-2357. #dataquality #customerprofiling #datamodeling #datahygiene #dataenrichment #dataanalysis

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#CustomerAdvocacy and #CustomerMarketing are only as strong as the processes behind them. In this new Q&A at the Referential blog, senior consultant and industry expert Regina Dawkins, CCAP II breaks down the essentials of managing #CustomerReference data and building #ProcessDocumentation that drives team efficiency. Want to know how to ensure #DataAccuracy and program consistency? Take a look at the full conversation, here: https://lnkd.in/gSJC_VUs

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What is headless commerce and why does this strategy matter? Headless commerce decouples the front-end presentation layer from the back-end functionality, offering unparalleled #scalability and integration! Read our latest article below to learn more: https://loom.ly/uKVDjiQ #Ecommerce

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New B2B Marketing Survey Finds Tech Brands Are Prioritizing Customer Satisfaction Over Net New Sales https://ow.ly/3sx950TqWiX #marketing #Sales #technology #B2B

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🚀 Seamlessly Transition to Digital with Mixto! Dive into our latest blog, "Seamlessly Transitioning from Print to Digital: How Mixto Manages the Change for You," and discover how we handle every step of the digital transformation process. Learn how going digital can boost efficiency, cut costs, and future-proof your business—all with Mixto managing the entire journey for you! 🌟 #DigitalTransformation #BusinessEfficiency #FutureProof #Mixto #InnovationInAction

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The latest by Greg Kihlström for MarTech discusses a critical topic related to success with #CJO: The role of governance: Successful customer journey operations #MarTech https://buff.ly/4dj7Iit #CMO #marketingtechnology #marketers

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Are you struggling to secure donors year round? We did a little digging in our data, and we found that GiveSmart customers with the highest levels of sustained donors had these traits in common. Get even more insights in the full webinar: https://hubs.la/Q02HJSsT0

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Catch the replay of today's webinar on direct mail trends, where we discussed: * The importance of color, data, and AI * Switching focus from cost to improving response rates * How today's technologies are moving us into the next era of direct mail https://buff.ly/3KPwsBW

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Botco.ai Publishes Findings from Latest Report and Points to the Transformative Impact of GenAI in Enterprise Marketing https://ow.ly/iB8b50TkV5A #marketing #martech #technology #Botcoai

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Botco.ai has released its annual report on the State of GenAI in Enterprise Marketing. Detailing how generative AI (GenAI) is reshaping marketing strategies across industries, findings point to significant return on investment for enterprises leveraging GenAI in their marketing. The report reveals that 52.4% of enterprises are now leveraging GenAI tools, resulting in improved efficiency, engagement, and innovation. Read the full article by MarTech Series. #researchreport #genAIforenterprise

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From a shorter monthly close to better visibility 👀 into pricing margins, implementing a #modernERP with guidance from the experts at #NetatWork has helped transform the way #distributor Riley Sales, Inc. does business. Here's the full story on how they did it: https://lnkd.in/eiKqqc-C #wholesale #distributor #wholesaledistribution #erp #technologyadvisor

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AI-powered CRM technology can transform how sales teams operate during peak holiday seasons. By leveraging AI to automate routine but necessary tasks, such as data entry, follow-up emails and appointment scheduling, sales teams can dramatically improve their efficiency. https://ow.ly/c4El50TWZLq #Sales #technology #B2B #Salestech

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The art of business decision-making has evolved, and today, it’s all about harnessing the power of data. Data-driven decisions must be at the heart of any strategic approach. From customer behavior patterns that influence membership to market trends that signal new opportunities in non-dues revenue, organizations can make informed and precise decisions, minimizing risks and maximizing opportunities. Join experts Joe Colangelo, Vinnu Deshetty, Thad Lurie, CAE, CIP and Maneesha Manges next Wednesday, May 15 for our next PAR Workshop, Harnessing Data to Inform Business Decisions. Register here: https://lnkd.in/grxPEdYi #associations #associationrevenue #associationbusiness

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Google My Business reviews are a gold mine for businesses. Learn how location insights can analyze your customers and competition via Talkwalker https://ow.ly/cjHk50SMHw8 #GoogleMyBusiness #LocationInsights #CustomerAnalysis #CompetitionAnalysis #BusinessReviews #SocialMediaMarketing #DigitalMarketing #OnlinePresence #MarketingStrategy #Talkwalker

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