Gavin Dunaway

Gavin Dunaway

Brooklyn, New York, United States
5K followers 500+ connections

About

As Marketing Director at The Media Trust, I evangelize our tools for keeping digital…

Articles by Gavin

  • Ad-based Phishing Season Kicks Into High Gear

    Ad-based Phishing Season Kicks Into High Gear

    Explosion in phishing events in May and June 2021 highlights the necessity of click-through scanning 4X growth in…

  • When IVT Is Quite Valid

    When IVT Is Quite Valid

    Just the mention of the term invalid traffic (IVT) elicits hisses across the digital advertising ecosystem. As the…

    1 Comment
  • Bottoms Up... On Your Homepage?

    Bottoms Up... On Your Homepage?

    Originally posted on The Media Trust blog. It wouldn’t be the holiday season without some programmatic advertiser…

  • Ops Is Community

    Ops Is Community

    At an Ops conference, I normally expect to hear the word programmatic repeated ad infinitum, mish-mashed with so many…

  • 5 reasons to attend a conference in August

    5 reasons to attend a conference in August

    Every August, AdMonsters heads to a unique destination for our summer Publisher Forum. This year we'll be basking in…

  • Death of DoubleClick, Birth of a Monster?

    Death of DoubleClick, Birth of a Monster?

    Cleaning out my apartment to prepare for a new family member, I came across an old, dusty travel mug that I don’t think…

    1 Comment
  • I Went to Cannes Lions and All I Got Are These Hot Takes

    I Went to Cannes Lions and All I Got Are These Hot Takes

    In previous years, I’ve rolled my eyes as Cannes Lions came around following Ops. It’s long seemed like a soapbox for…

    1 Comment

Activity

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Experience

  • The Media Trust Graphic
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    Brooklyn, NY

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    New York City Metropolitan Area

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    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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    Washington D.C. Metro Area

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    Washington D.C. Metro Area

Education

Publications

  • Viewability Hacks: Inventory Request Template

    AdMonsters

    Jeff Mayer, a great AdMonsters resource who recently shifted from Whitepages to Shazam, explains: "The Whitepages inventory spreadsheet gives us the ability to quickly and accurately forecast available impressions for an unlimited number of targeted ad placements without needing to use an (expensive) third-party technology solution. It also calculates the necessary booked impressions needed to meet viewability requirements based on the individual vendor being used, the requested guaranteed…

    Jeff Mayer, a great AdMonsters resource who recently shifted from Whitepages to Shazam, explains: "The Whitepages inventory spreadsheet gives us the ability to quickly and accurately forecast available impressions for an unlimited number of targeted ad placements without needing to use an (expensive) third-party technology solution. It also calculates the necessary booked impressions needed to meet viewability requirements based on the individual vendor being used, the requested guaranteed percentage, and provides the revenue impact of making that adjustment."

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Languages

  • English

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