About
As Marketing Director at The Media Trust, I evangelize our tools for keeping digital…
Articles by Gavin
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It’s been 5 years since C.J. Chivers’ article about celebrating Thanksgiving in a conflict zone during the GWOT. It’s been 6 years since the last…
It’s been 5 years since C.J. Chivers’ article about celebrating Thanksgiving in a conflict zone during the GWOT. It’s been 6 years since the last…
Liked by Gavin Dunaway
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We’re proud to be one of the first SSPs to participate in Amazon Ads new traffic signal sharing and shaping tool, Dynamic Traffic Engine…
We’re proud to be one of the first SSPs to participate in Amazon Ads new traffic signal sharing and shaping tool, Dynamic Traffic Engine…
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I was thinking about 20 years of protecting digital consumers, so of course Sgt. Pepper’s popped in my head. For all you Beatles fans. 😉
I was thinking about 20 years of protecting digital consumers, so of course Sgt. Pepper’s popped in my head. For all you Beatles fans. 😉
Shared by Gavin Dunaway
Experience
Education
Publications
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Viewability Hacks: Inventory Request Template
AdMonsters
Jeff Mayer, a great AdMonsters resource who recently shifted from Whitepages to Shazam, explains: "The Whitepages inventory spreadsheet gives us the ability to quickly and accurately forecast available impressions for an unlimited number of targeted ad placements without needing to use an (expensive) third-party technology solution. It also calculates the necessary booked impressions needed to meet viewability requirements based on the individual vendor being used, the requested guaranteed…
Jeff Mayer, a great AdMonsters resource who recently shifted from Whitepages to Shazam, explains: "The Whitepages inventory spreadsheet gives us the ability to quickly and accurately forecast available impressions for an unlimited number of targeted ad placements without needing to use an (expensive) third-party technology solution. It also calculates the necessary booked impressions needed to meet viewability requirements based on the individual vendor being used, the requested guaranteed percentage, and provides the revenue impact of making that adjustment."
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English
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4 people have recommended Gavin
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"Now that I’ve seen the guts of curation, curation exists because DSPs are dropping the ball on performance. And enterprising SSPs, being wily as…
"Now that I’ve seen the guts of curation, curation exists because DSPs are dropping the ball on performance. And enterprising SSPs, being wily as…
Shared by Gavin Dunaway
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Ad-supported content is here to stay, but the value exchange needs an upgrade. Today’s users expect ads that respect their preferences—and ad…
Ad-supported content is here to stay, but the value exchange needs an upgrade. Today’s users expect ads that respect their preferences—and ad…
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An insightful piece on how publishers are rethinking revenue strategies by prioritizing user experience. As the digital landscape evolves, it's…
An insightful piece on how publishers are rethinking revenue strategies by prioritizing user experience. As the digital landscape evolves, it's…
Liked by Gavin Dunaway
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This shift isn't just a trend—it's a blueprint for the future of digital publishing!!!
This shift isn't just a trend—it's a blueprint for the future of digital publishing!!!
Liked by Gavin Dunaway
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Being chosen to participate in the Marketecture Media community has reinvigorated my passion for digital media. 2025 is going to be a huge year…
Being chosen to participate in the Marketecture Media community has reinvigorated my passion for digital media. 2025 is going to be a huge year…
Liked by Gavin Dunaway
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Thrilled to have Dennis Colón on board for this—talking with him really cemented the theme in my mind: Where Experience Meets Innovation. The Media…
Thrilled to have Dennis Colón on board for this—talking with him really cemented the theme in my mind: Where Experience Meets Innovation. The Media…
Shared by Gavin Dunaway
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We're celebrating 20 years of protecting consumers—and helping businesses thrive online—with the 2025 Digital Trust & Safety Summit in NYC on January…
We're celebrating 20 years of protecting consumers—and helping businesses thrive online—with the 2025 Digital Trust & Safety Summit in NYC on January…
Liked by Gavin Dunaway
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The team over at WBD has been hard at work for the past year… Excited to add Moments and Shop with Max to our suite of ad products and capabilities…
The team over at WBD has been hard at work for the past year… Excited to add Moments and Shop with Max to our suite of ad products and capabilities…
Liked by Gavin Dunaway
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This may shock you but, i have nothing more to say 👏 Ok I do have one thing…grifters always gonna grift and I think less deterministic adressibilty…
This may shock you but, i have nothing more to say 👏 Ok I do have one thing…grifters always gonna grift and I think less deterministic adressibilty…
Liked by Gavin Dunaway
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