About
Before MacGyver came on the scene, I’d completed my first turnaround at 28. I got the…
Articles by Gary
Activity
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Just as a fresh blanket of glistening white snow covers the imperfections of the withered grass, you might not think imposter syndrome applies to…
Just as a fresh blanket of glistening white snow covers the imperfections of the withered grass, you might not think imposter syndrome applies to…
Liked by Gary Frey
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Just as a fresh blanket of glistening white snow covers the imperfections of the withered grass, you might not think imposter syndrome applies to…
Just as a fresh blanket of glistening white snow covers the imperfections of the withered grass, you might not think imposter syndrome applies to…
Shared by Gary Frey
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My wife I are I inviting you to spend 4 days with us at The Executive Ocean Isles retreat in N̈C, January 23 through January 26. We have together…
My wife I are I inviting you to spend 4 days with us at The Executive Ocean Isles retreat in N̈C, January 23 through January 26. We have together…
Liked by Gary Frey
Experience
Education
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Kansas State University
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Activities and Societies: Putnam Scholar; Soroptimist Scholar; 2-time All University Swimming Champion; Beta Theta Pi
Advertising and Graphic Design
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Continuing Education -- Computer Graphics for Design
Volunteer Experience
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Volunteer Leader
F3
- Present 5 years 2 months
Health
Together with “Guitar Hero”, I (aka, “RockChalk”) co-lead the weekly F3 “Man Cave” workout on Sunday afternoons. F3 is a national network including 3,108 free, peer-led workouts for men in 233 regions. Our mission is to plant, grow and serve small workout groups for men for the invigoration of male community leadership. F3 was founded in 2011 in Charlotte, NC by a former Green Beret, David Redding, aka “DREDD.”
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Leadership Team
New Canaan Society
- 4 years 10 months
https://newcanaansociety.org
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Advisor to the CEO
Eat the Bear
- 2 years 2 months
Health
ETB North America, LLC, is one of the fastest growing nutrition based lifestyle companies in the United States providing consumers with clean and lean nutrition to promote health, wellness, and active lifestyles. Founded in 2011, the company is based in Charlotte, NC. The ETB team is dedicated to working with customers, athletes, trainers and nutritional experts to pioneer safe and clean nutrition for all life stage needs.
On July 25, 2017, Eat The Bear (https://etbfit.com), the pioneers…ETB North America, LLC, is one of the fastest growing nutrition based lifestyle companies in the United States providing consumers with clean and lean nutrition to promote health, wellness, and active lifestyles. Founded in 2011, the company is based in Charlotte, NC. The ETB team is dedicated to working with customers, athletes, trainers and nutritional experts to pioneer safe and clean nutrition for all life stage needs.
On July 25, 2017, Eat The Bear (https://etbfit.com), the pioneers in clean and lean sports nutrition, announced a three-year partnership with Spartan Race, the world’s largest obstacle race and endurance brand. Through the partnership, Eat the Bear will become the “Official Performance Nutrition of Spartan U.S.,” which includes, but is not limited to, Official Pre-Workout Drink, Official Protein Powder, Official Amino Energy Drink, Official Sponsor, and Official Partner of Spartan Race U.S. -
Board of Directors
IHS Global
- 4 years
Health
IHS Global is an international organization that trains medical professionals to integrate their personal faith into their medical practices in order to address the spiritual needs of their patients' overall health while offering genuine compassion and hope. http://www.ihsglobal.org/
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Advisory Board Member
Cleveland City Stars
- 3 years
USL-2 and USL-1 professional soccer team. 2008 USL-2 National Champions.
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Founder
C3 Roundtable
- Present 9 years 4 months
Economic Empowerment
Founded a by-invitation-only roundtable of people committed to helping one another Connect, Collaborate, and foster Community within Charlotte. http://www.c3roundtable.com/
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Advisor to Founders
Movable
- 2 years
Children
Inspired by a teacher and mother of three, MOVband is on a mission to improve the health and performance of kids. Combining a simple and fun wrist-worn activity monitor with a highly social school-based activity program, MOVband educates and motivates kids to take the first step toward a healthier life.
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Launch Committee and Marketing Committee Member
SmartKidsMove
- 5 years
Education
The first comprehensive K-12 educational program in the U.S. designed to transform schools by combating childhood obesity and creating smarter, healthier, happier, and more productive individuals for life.
Courses
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Continuous Process Improvement
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Leading Transitions
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Powerful Presentations
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Product & Channel Development
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Segmentation & Market Management
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Themed Customer Experiences
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Total Quality Management
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Projects
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Corporate Events
- Present
This page showcases five, one-of-a kind corporate events that I orchestrated. At these events, we hosted 200-300 ultra high net worth members of the InvestLinc Capital3 Community in areas of the country that were convenient and desirable locations for our members to attend.
The purpose of these events was to serve the InvestLinc Community Members by providing them with unique experiences (such as witnessing a live, open-heart surgery by The Cleveland Clinic’s CEO, racing stock cars, golf…This page showcases five, one-of-a kind corporate events that I orchestrated. At these events, we hosted 200-300 ultra high net worth members of the InvestLinc Capital3 Community in areas of the country that were convenient and desirable locations for our members to attend.
The purpose of these events was to serve the InvestLinc Community Members by providing them with unique experiences (such as witnessing a live, open-heart surgery by The Cleveland Clinic’s CEO, racing stock cars, golf lessons from golfing legend, Johnny Miller, etc.), updates on portfolio companies in which they invested, opportunities to really get to know one another in a safe, non-sales oriented environment, as well as learning opportunities regarding non-financial, hands-on topics such as physical, relational, emotional, and spiritual wellness.Other creatorsSee project -
Cultural Compatibility Assessment
- Present
I learned some very valuable lessons about mergers and acquisitions while working for some notable companies who routinely merged and/or acquired companies. The most notable lesson I learned was that “cultural compatibility” is rarely given primary consideration in a merger or acquisition until AFTER the deal is done and things don’t go as planned. Typically, the financials and marketplace synergies are what drive everything on the front end and “cultural compatibility” or “chemistry” is…
I learned some very valuable lessons about mergers and acquisitions while working for some notable companies who routinely merged and/or acquired companies. The most notable lesson I learned was that “cultural compatibility” is rarely given primary consideration in a merger or acquisition until AFTER the deal is done and things don’t go as planned. Typically, the financials and marketplace synergies are what drive everything on the front end and “cultural compatibility” or “chemistry” is usually the primary driver that derails or causes a merger or acquisition to fail.
By paying attention and learning from some seasoned veterans along the way, I created and refined a “Cultural Compatibility Assessment” process that was used successfully in helping InvestLinc’s management team avoid two potentially devastating acquisitions and finalize the most successful, profitable, and lasting acquisition which is still operating today as InvestLinc Business Resources. I’ve included some excerpts from that exercise on this page.
The process involves an intensive 1-1/2 day session of top key executives from the two affected companies. The process includes addressing these elements: 1) Objectives, 2) Respective company vision and values, 3) Purpose of the merger or acquisition, 4) Opportunities, 5) Synergies, 6) Organizational structures (current and proposed), 7) Integration issues, 8) Financials, 9) Goals and measures, 10) Summary, 11) Scoring assessment, 12), Action plan (first 100 days), 13) Closing comments. -
Brand Clarity Process and Examples
- Present
This page features visual examples resulting from a Brand Clarity process that I first developed while I worked at NationsBank and refined over the years. While consistently delivering a desired customer experience across organizations of any size is difficult, I believe it starts with having senior management live it and drive the importance of such an initiative throughout the organization.
It is amazing to me how few companies have taken the time and effort to clearly identify these…This page features visual examples resulting from a Brand Clarity process that I first developed while I worked at NationsBank and refined over the years. While consistently delivering a desired customer experience across organizations of any size is difficult, I believe it starts with having senior management live it and drive the importance of such an initiative throughout the organization.
It is amazing to me how few companies have taken the time and effort to clearly identify these critical elements that are foundational to their company’s success: 1) Brand Mission, 2) Core Values, 3) Brand Personality, 4) Customer Experience, 5) Brand Position.
Identification (and soliciting buy-in across the organization and with key outside stakeholders) is simply the first step. Integrating it throughout the organization in a meaningful and measurable manner through incentives, rewards, and recognition in addition to senior management’s consistent reinforcement is also paramount and is included in my simple, proprietary process.
How effective can this be? Four years after I initially conducted the Yokohama Brand Clarity process, Yokohama’s CEO credited this effort as being the critical, foundational element that has paved the way toward unsurpassed profitability and market share advancement. -
Creative Direction Samples
- Present
I began my career as a graphic designer. I was fortunate enough to quickly advance through the creative ranks of local, regional, and national design firms and advertising agencies as an Art Director and eventually as a Creative Director on the “creative side” of the business. As my career progressed, I moved into brand development, account management, business development, and agency management roles on the “account side” because the strategic problem-solving and relationship-building elements…
I began my career as a graphic designer. I was fortunate enough to quickly advance through the creative ranks of local, regional, and national design firms and advertising agencies as an Art Director and eventually as a Creative Director on the “creative side” of the business. As my career progressed, I moved into brand development, account management, business development, and agency management roles on the “account side” because the strategic problem-solving and relationship-building elements of growing businesses were also very important to me.
Even though it has been awhile since I’ve been in a strictly creative role, I’ve found that I still appreciate and love cultivating aesthetically pleasing and business-impacting work with talented professionals who occupy those creative positions.
I’ve included on this page a few of my favorite samples that I either directly designed and/or wrote myself in addition to some that I served in a creative direction capacity on “agency side” or “client side” roles that I’ve held. -
Notable Clientele
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Alcoa, Bank of America, Blue Cross Blue Shield, Beech Aircraft, British Aerospace, Cessna, Cleveland Clinic, Coca-Cola, Coleman, DaimlerChrysler, DuPont, Eaton, First Union, Footlocker, GOJO, Hearst Publishing, Hershey’s, Koch Industries, KONI Shocks, Learjet, MasterLock, McDonald’s, Mothers Wax, Monsanto, MTD, NCR, National City Bank, Paramount Sleep, Raybestos, Residence Inn, Sealy, Sherwin-Williams, Simmons, Smithers, Summerfield Suites Hotels, United Way, UPS Store, USAC, World T.E.A.M…
Alcoa, Bank of America, Blue Cross Blue Shield, Beech Aircraft, British Aerospace, Cessna, Cleveland Clinic, Coca-Cola, Coleman, DaimlerChrysler, DuPont, Eaton, First Union, Footlocker, GOJO, Hearst Publishing, Hershey’s, Koch Industries, KONI Shocks, Learjet, MasterLock, McDonald’s, Mothers Wax, Monsanto, MTD, NCR, National City Bank, Paramount Sleep, Raybestos, Residence Inn, Sealy, Sherwin-Williams, Simmons, Smithers, Summerfield Suites Hotels, United Way, UPS Store, USAC, World T.E.A.M. Sports, & Yokohama Tire
Honors & Awards
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Forbes Magazine’s “Best of the Web”
Forbes Magazine
Organizations
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C3 Roundtable
Founder
- Presentwww.c3roundtable.com
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Beta Theta Pi Fraternity
Member
- Present
Recommendations received
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I got 500 likes in one hour! → Seriously, could I be more of a dork? If you had told me at 45 I'd be: → Jacked up about followers → Going nuts…
I got 500 likes in one hour! → Seriously, could I be more of a dork? If you had told me at 45 I'd be: → Jacked up about followers → Going nuts…
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