About
Gareth is a go-to-market leader. With over 30 years of experience in sales, marketing…
Articles by Gareth
Contributions
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How can you analyze your content to identify the most popular topics and formats?
Get buy-in from the top down or your findings will be acted upon as they are presented to your leadership in light of changing budgets and objectives. Also, be sure to get a multitude of inputs to ensure you're not operating in a data findings silo. Build your forward steps and action them accordingly.
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How can you analyze your content to identify the most popular topics and formats?
Be sure to get your customer's perspective also and beware of relying on your perspective with your data. Strong customer relationships and robust CSM programs help ensure your content is collaborative and you speak to your audience, not at your audience.
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How can you analyze your content to identify the most popular topics and formats?
Talk is cheap. Data tells the story of your content impact. Be sure to assemble right right data. Per the SEO King Rand Fishkin from SparoToro, beware of Google as your source of truth. Today's media mix requires broad analysis in place of tech-influenced curation and inflated numbers. Innovate don't imitate.
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How can you analyze your content to identify the most popular topics and formats?
Reviewing content is essential to ensure which content serves the targeted purpose for its intended recipients. Be sure to include your product owners, solutions consultants, and customer success along with sales and marketing teams to ensure alignment and expansion of deployment.
Activity
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Thank you to all the, The Modern Hotelier new listeners!!!
Thank you to all the, The Modern Hotelier new listeners!!!
Liked by Gareth Fraser
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I am incredibly grateful for this opportunity! Thank you Staley Electric!!
I am incredibly grateful for this opportunity! Thank you Staley Electric!!
Liked by Gareth Fraser
Experience
Education
Licenses & Certifications
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Certified Information Security Manager (CISM)
Charles Sturt University
IssuedCredential ID Jeremy Koster & Martin Hale -
Customer Experience Professional Program
University of South Florida Muma College of Business
Issued
Volunteer Experience
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Customer Experience Advisor
Hawp Media
- Present 11 years 1 month
Science and Technology
Web design, SEO, branding, blogging, marketing, security, communications and research.
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Public Speaking Member, Officer & Instructor
International Spokesman Club
- 28 years 6 months
Education
Weekly public speaking training and instruction. Participated in clubs in APAC, EMEA, and instructed clubs in USA (OK, FL, GA, MS, AL, TN, CA, HI, AZ, NV, UT, OR, and WA).
Courses
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Broadcast Digital Engineering - SONY Training Institute
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Business Foundations - Blockchain Training Alliance
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Certified Information Security Manager (CISM) - Charles Sturt University
ITE533
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Certified Information Systems Security Professional (CISSP) - Cybrary
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Communicating with Color - Fathom
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Customer Experience Professional Certificate Program
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Data Visualization - UC Davis
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Google Analytics Academy
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Google Cloud Platform: Core Infrastructure - Google
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Information Design - UC San Diego
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ON24 Webcast Elite Certificatioin
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Print and Digital Publishing - Martin College
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Project Management - SkillPath
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Public Speaking Clubs - Australasia, UK, Europe, USA.
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RPA Business Analyst - Automation Anywhere
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SailPoint File Access Manager 8.1
053f2b55
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SailPoint Identity AI
0b211431
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SailPoint Identity Governance
6060149a
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Sailpoint Identity IQ 8.0
c40736e1
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USF MUMA College of Business CX Professional Program
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Honors & Awards
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Webinar Host
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Host of Champions of P2P webinar series.
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Podcast Host
Buy It On BirchStreet
Weekly podcast featuring interviews with the best of P2P.
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Keynote Speaker
Client Experience Champions
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Annual Convention Manager & Speaker
North America
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Annual Convention Manager & Speaker
North America
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Annual Convention Manager & Speaker
North America
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Annual Convention Manager & Speaker
North America
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Annual Convention Manager & Speaker
North America
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Annual Convention Manager & Speaker
North America
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Annual Convention Manager & Speaker
Canada
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Annual Convention Manager & Speaker
North America
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Annual Convention Manager & Speaker
North America
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Annual Convention Manager & Speaker
North America
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Annual Convention Manager & Speaker
North America
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Annual Convention Manager & Speaker
North America
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Annual Convention Manager & Speaker
North America
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Annual Convention Speaker
Asia Pacific
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Annual Convention Speaker
North America
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Annual Convention Speaker
Canada
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Annual Convention Speaker
North America
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Annual Convention Speaker
North America
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Annual Convention Speaker
North America
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Annual Convention Speaker
North America
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Best In Category
Telly Awards
Humanitarian broadcast episode.
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Documentary Excellence
Communicator Awards
Video documentary series of the American Revolutionary War.
Recommendations received
15 people have recommended Gareth
Join now to viewMore activity by Gareth
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As predicted, this was a very fun episode of Cloudbeds Live. How could it not be when the guest is Glenn Haussman? From 2024 events to 2025…
As predicted, this was a very fun episode of Cloudbeds Live. How could it not be when the guest is Glenn Haussman? From 2024 events to 2025…
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That's a wrap for filming for 2024! Thank you to all of our guests, sponsors and everyone that followed along this year, we are so grateful! We…
That's a wrap for filming for 2024! Thank you to all of our guests, sponsors and everyone that followed along this year, we are so grateful! We…
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This year, I’m thinking about switching things up—maybe some fun alternatives to the usual bitterballen and Heineken. The holidays are all about good…
This year, I’m thinking about switching things up—maybe some fun alternatives to the usual bitterballen and Heineken. The holidays are all about good…
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I am deeply honored to be featured in the December 2024 issue of LODGING Magazine. The story reflects upon my journey in the hospitality industry…
I am deeply honored to be featured in the December 2024 issue of LODGING Magazine. The story reflects upon my journey in the hospitality industry…
Liked by Gareth Fraser
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So many toys 🧸 and so much holiday 🎄 cheer, Chick-fil-A Restaurants, hand painted ornaments, spirits, and a slide in a parking garage? Oh yeah!…
So many toys 🧸 and so much holiday 🎄 cheer, Chick-fil-A Restaurants, hand painted ornaments, spirits, and a slide in a parking garage? Oh yeah!…
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The International Hospitality Institute and Dr. Jeffrey O are excited to announce the publication of the October 2024 issue of the Global Hospitality…
The International Hospitality Institute and Dr. Jeffrey O are excited to announce the publication of the October 2024 issue of the Global Hospitality…
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I found this article very insightful. I truly appreciate and love your perspective of our industry A. Burak. There are an array of industries…
I found this article very insightful. I truly appreciate and love your perspective of our industry A. Burak. There are an array of industries…
Liked by Gareth Fraser
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Fastastic partnership with an industry leader! #hospitality #hospitalitynews #hotels #casinos #gaming #guestexperience #customerexperience
Fastastic partnership with an industry leader! #hospitality #hospitalitynews #hotels #casinos #gaming #guestexperience #customerexperience
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