Frank Germano

Navigating the ethical maze of AI-driven personalization! 🤖🔍 As AI tailors user experiences more than ever, we must address the ethical challenges it brings. Join us in exploring the balance between innovation and ethics. #AIinDesign #UserExperience #EthicsInTech

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Honored to speak to the Federal Reserve UX community today! My talk: Walking the AI Tightrope: How Designers Can Enable Human-Machine Teams via Skepticism & Trust.

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Building products means putting people first. We need to take responsibility for the products we build and remember that human-centered design and responsible product development should be prioritized before things like metrics. Check out the the full conversation I had with Anna on the #ProductBuildersPodcast here 👉 https://bit.ly/3K5DbaN

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Really looking forward to Product Design Week this year. I'm doing a talk - Why Talent & Culture Are Still Your Greatest Asset - on Day 1 of Design Leaders + (12:30-1:00 on November 11th). https://lnkd.in/gH_YVJR8 Anyone working in customer experience, design, product or strategy right now will know that we are living in - ahem - interesting times. The challenges facing leaders within brands, agencies and consultancies are more complex and fast-evolving than ever before. The experience design road has never been a smooth one, but it feels particularly rocky, potholed and full of hidden hairpins at the moment! Watching the conversations play out on LinkedIn you might safely assume that many are currently feeling pretty doom and gloom. But look at any disruptive cycle of technology-led adjustment in history and you will always see growth and positive progress right in there with the painful stuff. Personally I think that real opportunity can be found in the intersection between innovative, enabling technologies and the design of human-centred experiences - and after 30 years in the digital experience business I'm still convinced that's right where it's always lived. Teams who can combine the ability to deliver compelling customer experiences with the competencies to harness data, AI and genuine insight are going to be the real unlockers of value. And organisations that are able to access and attract those people - and provide the right environment and culture to empower and retain them - will achieve true competitive advantage and return on investment. My talk on the 11th is going to focus on those factors. Ultimately, technology comes and goes. It arrives all shiny and shouty, then it gets all habitual and legacy on you. What doesn't change is the importance of the skilled talent that can build magic from base metals - and making sure that that talent is supported by an environment in which it can create and deliver that magic. Hope to see you there! #PDW24 #Talent #Culture #Experience #Design #Leadership #Technology

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It is finally out 🎉 ! I had the pleasure of working on the design of NN/g's very first published book, "Digital Icons that Work", authored by NN/g's Insights Architect, Kate Kaplan, and Director of Product, Kelley Gordon. The book acts as your ultimate guide to creating transformative iconography for digital interfaces. It covers everything you need to know about digital iconography and is truly a delight to read. Inside, you'll find: ✨ Expert strategies for crafting intuitive icons that elevate UX and usability 🔍 In-depth research on how users understand and interpret icons 🎨 Practical guidelines to enhance icon meaning and visual appeal. Make sure to grab a copy! 🔗 Available now on Amazon: https://a.co/d/dOZFFpm #NewRelease #UXDesign #IconDesign #DigitalIcons #UserExperience #ProductDesign #DesignPsychology #NNg #UXBooks

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Struggling to find clarity during design workshops? 🤔 Discover how design primers could be your problem: https://lnkd.in/gNmuWA8e #ElementDigital

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I'm really enjoying this podcast from Invisible Machines about how conversational designers are key to unlocking the full potential of AI in customer experience design. As a Designer and English Teacher who often leverages Conversational AI to enhance accessibility, break down communication barriers, and ensure customer/students' practical interaction with materials, I whole-heartedly agree! https://lnkd.in/e3Rtt29J Conversational designers play a crucial role in shaping the future of design by leveraging the power of AI to create more personalized, engaging, and accessible customer experiences. Their expertise in natural language processing, conversational flow, and user experience design is essential for ensuring the success of AI-powered solutions in a wide range of industries. #Design #AI #CustomerExperience #Accessibility #InvisibleMachines

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Value assertions are crucial promises that companies make to highlight the user experience. By blending emotion with impact and showcasing how products or services enrich lives, we can separate design from business strategy and concentrate on what truly counts. https://lnkd.in/g9U6CzgC

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Overview of a conversation on how designers can create value in early-stage startups.

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Introducing Digital Accessibility+ At fare·well, we’ve always prioritized WCAG and ADA compliance in our web designs. Now, we’re thrilled to offer Digital Accessibility+, a comprehensive service that goes beyond essential compliance. • Accessibility Compliance: Ensure your site meets WCAG and ADA standards. • Privacy: Enhance user data protection. • Content Optimization: Improve clarity and effectiveness. • Data Privacy: Safeguard sensitive information. • Analytics: Monitor and enhance performance. • SEO: Boost your search engine rankings. Benefits of Website Accessibility: • Legal Compliance: Adhering to ADA and WCAG standards. • Improved SEO: Better search engine rankings. • Better User Experience: Easy navigation and readable content. Get Started: Begin with a free strategy call to plan your digital compliance journey. We offer flexible payment options, including a 50% discount for the first 5 clients. Start with a free strategy call to plan your digital compliance journey. Learn more and get started here: https://lnkd.in/gP9Wy6e9 #DigitalAccessibilityPlus #WebDesign #InclusiveWeb #farewell #Accessibility #Privacy #SEO #Analytics #Compliance #WCAG #ADA #FreeAudit #LimitedOffer #WebsiteAccessibility #DigitalAccessibility

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Join me on the latest episode of the #ProductBuildersPodcast featuring James Smet! Hear firsthand from a design system expert and learn how to tackle common hurdles in design system implementation. Whether you're an experienced pro or new to the field, you'll get valuable insights and actionable advice. 💪 Follow the link in the comments to listen to the full episode!

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I have a few hot takes on "value based care," and I'll be sharing some of them on this panel next Tuesday May 14th. Here's a small preview: Value = Quality/Cost, but in systems where we know how to measure cost but struggle to measure quality, value = cost. Many hospital systems that espouse value based care rely on gatekeeping methods that measurably reduce costs by restricting access to "unnecessary" care (for example, reducing hospital stays), while relying on narrow measures of quality/outcomes (for example, readmission). Sending the person home to recover may have been the right decision, but did the patient have a quality experience? Did they understand why they were being sent home, and were they and their caregivers set up for success in caring for them at home? Did anyone think of that at all, except the one amazing nurse who found a few rushed moments to connect when she saw they looked dismayed? Value based care designs for the system, and perhaps the patient outcome, but does not inherently design for the patient experience (or provider experience, for that matter). I believe what patients experience while in systems of care matters. Both inherently, as people, but also in their long-term health outcomes. Know what value based care is? Join us! Don't know what value based care is, but care about designing for patients, caregivers, and providers? Join us. I'm going to try to keep it jargon free and use lots of examples. Designing for healthcare is confusing enough, so let's talk about what really matters. How can we design healthcare systems that work for patients and providers? https://lnkd.in/giYQYGy3 #valuebasedcare #vbc #patientexperience #healthresearch #servicedesign #healthcare #healthcaredesign

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