Fabio Seidl

Here is my giant face and some original thoughts on the role and potency of Brand Experience. https://lnkd.in/gTvpwrpz Love to here what you think. - #strategy #branding

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Is AI a powerful ally that can elevate human potential, or a looming threat to creativity itself? 🤖 Join LPK on 11/20 for virtual roundtable exploring the power—and potential pitfalls—of AI in branding. We’ll share how to harness AI to create brand experiences that are smarter, more dynamic, and distinctly human. Register here: https://okt.to/Ot5Xlc

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What I appreciate about this interview with Fabiola Torres is how concise and no-nonsense the answers are. Very little marketingspeak. All killer, no filler. What that does for perception is reveal a company that's very focused and moving in sync to a clear, easy-to-grasp vision. That, in turn, instills confidence with shareholders, analysts, and consumers that this recent run of form for the company is actually sustainable and capable of producing growth. So you know. Exec comms like this matter.

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I believe professional growth comes from a balance of what you do both inside and outside the office - and how those outside skills shape your everyday work. Thanks, T&Pm for always supporting my Aces, Volleys, and Dropshots - in global strategy or beach tennis. 🙃 Want to know more? Check out my interview in ADWEEK ‘Off The Clock’ series

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With a world focused on instant gratification sometimes the importance of consistent brand presence goes unnoticed. Chief Brand Officers are the unsung heroes that keep the ship from hitting that iceberg. This is a good read if you are interested in finding out how instrumental branding is to your success.

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An exhilarating week at the AdForum Summit, taking a delegation of 30 search consultants to meet with agency leaders, ranging from top holding companies through to specialist indies. Learned such a lot : AI and its impact on the industry is of course top of mind; but equally important, how culture informs brand comms strategy; understanding a little more about what's important to GenZ; and that creativity is still KING! (thankfully!) #AdForumSummit #consultantsmeetagencies #creativitymatters

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In a world that feels increasingly divided, it’s easy to dismiss approaches like educated empathy as idealistic or even impractical. But what I’ve come to believe—and what I explore in my first column for The Drum ⬇️—is that educated empathy is not about “fixing” people. It’s about something far more actionable: understanding & curiosity.   🔗 Read my column here #Leadership #EducatedEmpathy #Understanding

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For brands, the highest honor, and greatest reward, is irrational love. The benefits are many. People are more likely to forgive you, pay more for your products, stay loyal when new competitors emerge and they'll instantly want your product...no. matter. what. As we dream up the next INNOCEAN USA, building and measuring irrational love for brands is critical to our mission. And the person at the heart of this is Cindy Scott, author of the Ad Age article below.

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Last chance to participate in Kantar’s 2023 marketers’ survey and access early insights! We’d love to hear your perspective. Each year with Media Reactions we explore consumer perceptions of media channels and brands along with marketer’s views. Together this provides a comprehensive view of the current media landscape, and where it is heading. https://lnkd.in/g5nsJP7m #Marketing #MediaReactions #Media

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We craft transformative brand strategies into compelling visual narratives that engage and drive results. Positive happens. Book your free strategy call today and turn your brand’s success into its next level: https://lnkd.in/eFBywzi5 #EngageYourAudience #DriveResults #TakeAction #BusinessGrowth #MarketingStrategy #ElevateYourBrand #StorytellingForBusiness #CreativeStrategy #Entrepreneurship #SmallBusinessGrowth #MarketingExperts #CreativeAgency #DesignThinking #InnovationInDesign #VisualMarketing #Branding #Marketing #DigitalMarketing #CreativeMarketing #StartupSuccess

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Ever wonder how brands are embracing inclusivity and diversity in their products? They identify the needs of underrepresented communities and craft products that solve their unique challenges. This mindful approach not only supports these communities, but cuts ambiguity surrounding inclusivity by making it an integral part of their brand identity. https://bit.ly/45INw6v #DEIB #Inclusion #Diversity #InclusiveBrands #BrandingStrategy

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Such a compelling article!

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Not every brand needs to be universally adored—sometimes leaning into the discomfort is the key to real growth. In my latest article, I explore how understanding why people dislike your brand can unlock powerful strategic shifts. It’s not about chasing approval; it’s about embracing feedback, addressing misconceptions, and positioning yourself authentically. #iWroteAnotherThing https://lnkd.in/g8CrgXud

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We've just wrapped up an intriguing experiment: testing an AI-generated persona in a Google Ads campaign, and the results are eye-opening! 🤖💡 In our latest blog post, we share how this innovative approach led to significant improvements in targeting, engagement, and conversions. Discover how AI can create more personalized and effective ad experiences by understanding and predicting user behavior. Dive into our success story and get inspired to leverage AI in your own campaigns. Read more here: https://lnkd.in/gNkAHTpj #DigitalMarketing #AI #SEACampaigns #PersonaMarketing #Innovation #AdTech #MarketingInsights

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The Power of Storytelling: Engaging Minds and Captivating Hearts with Karen Eber Discover the new science behind effective storytelling and how to engage your audience's brains. Learn the key elements to create compelling stories that grab attention and leave a lasting impact. Gain insights from the book "The Perfect Story" and discover techniques to make your messages resonate. #StorytellingPower #EngagingAudiences #CompellingStories #EffectiveCommunication #BrainEngagement #CaptivatingHearts #ThePerfectStory #InfluentialMessaging #ImpactfulStorytelling #CommunicatingWithImpact

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This year's festival promises to be a pivotal moment for Diversity, Equity, and Inclusion (DEI) in the creative industry. With a dedicated focus on amplifying diverse voices and fostering inclusive practices, Cannes Lions International Festival of Creativity 2024 is set to lead the way in driving meaningful change. Key highlights to look forward to: 1) Inclusive Programming: Sessions and workshops dedicated to DEI, featuring industry leaders and trailblazers. 2) Celebrating Diverse Talent: Recognition of work that champions diversity and drives positive social impact. 3) Collaborative Efforts: Opportunities for brands, agencies, and creatives to collaborate on DEI initiatives. Let's embrace this opportunity to learn, grow, and make a lasting impact in our industry. Together, we can create a more inclusive and equitable future. 🌍✨ #CannesLions2024 #DEI #Diversity #Equity #Inclusion #CreativeIndustry #Innovation

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In a world where countless brands compete for attention, standing out requires more than just a catchy slogan. Crafting a compelling narrative can create an emotional connection that resonates deeply with consumers. A well-told story not only highlights a brand's values but also engages audiences by presenting relatable experiences. As brands begin to share authentic stories, they foster a community around shared values, making each interaction more meaningful. #branding #greatbrands