Esteban D.

The RealTrends Verified list of Top Agents and Teams is now LIVE! Come explore the over 21,000 agents and teams that are featured in the 19th installment of industry's definitive rankings program. BUT WAIT THERE IS MORE! This fall we will be launching the next evolution of our program: City Rankings! Thats right, we are taking the national power of RealTrends to your local market. Our City Rankings program has no performance minimums and is design to help home buyers and sellers find the BEST real estate professionals... not just the ones who spend the most. This is your chance to join the industry's most list. Dont miss out!

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What’s ahead for advertising agencies in 2025? Basis experts Michael Olson and Michael Thill share insights on key trends to watch and how to leverage them for success in a competitive landscape: https://ow.ly/Ab3k50UouVq #2025Trends #DigitalAdvertising #AgencyTrends

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Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gBPjigx6

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Great read from Vivek Sharma at AdExchanger: "Acquiring a new customer costs five to seven times more than retaining an existing one.” We see many clients starting to dig in more on the role of baseline - a key output of Slingwave MMM and other media mix models, and further segment out the components of returning customer retention vs new customer acquisition and the influence paid marketing efforts have on each. #customeracquisition #brandstrategy #digitalmarketing https://lnkd.in/e8Dh5VRE

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📊 Exciting news! Clipper is spearheading surveys on advertising channel preferences, coupon needs, and more. Don't miss out on invaluable insights – join our Home & Garden Survey today! Your input shapes industry trends and strategies. Act now, survey ends May 17th at midnight. https://lnkd.in/eW_EptrE #MarketResearch #AdvertisingTrends #Clipper 🏡🌱

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Wait Vanessa, what is System1? So, you're no longer with ALDI? That’s right. And you're not working for a Creative Agency? Correct. And System1 is what now? A Creative Effectiveness platform. What's a Creative Effectiveness platform? We 'Test Your Ads'. Almost all of them. You do what now? Yes we test Ads that hit the market and provide results in as quick as 24 hours. Want to go deeper? We do that too. So, you know how my Ads have performed? Most likely, yes. System 1 thinking, isn't that from Daniel Kanheman's 'Thinking, Fast and Slow'? Sure is. Want to know more? Come join us for our Happy Hour next Tuesday September 17th @ 5pm. I promise not to bore you too much with what it was like as a young Account person in the early 2000's.

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"There are much better alternatives to the surface-level demographics and psychographics of #cookie-based #targeting. Advertisers can take control of their fate — and opt out of the cookie drama — by proactively moving toward new #audience #segmentation strategies around #location #intelligence. Because when it comes to understanding intent, it’s action that matters most." Good summary of the new cookie-less world and how it will be better both for customer intent identification and privacy via opt-in only. Mapcite can show you how to do this and provide compelling data to feed into your targeting strategy. https://lnkd.in/geAsDCyG

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Why is loyalty marketing so vital? Check out this blog on loyalty marketing by Salesforce’s Matthew Schnelker and Merkle’s David Adler to keep your customers coming back for more: https://bit.ly/4iwsAWo

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📈 Exciting times in the #DOOH industry! With a remarkable $9 billion spent on OOH advertising in the US last year and $2.9 billion of that on digital formats, the potential for growth is undeniable. However, only about half of DOOH transactions were programmatic. We're thrilled to see companies like Screenverse stepping up, with their recent $10.5 million Series A funding aimed at boosting programmatic access in mid-tier DOOH networks. This could be a game changer, making it easier for digital publishers to maximize their returns. Let's keep pushing the boundaries and make programmatic the norm rather than the exception in DOOH! 🚀 #MarketingTrends #DigitalAdvertising #Innovation AdExchanger David Weinfeld Adam Malone

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We couldn't agree with you more! "These marketers often experience sticker shock when they encounter the $20 to $30 CPMs typical of CTV advertising. The cost disparity can lead some to chase lower CPMs. But chasing the lowest CPMs is akin to buying penny stocks instead of blue-chip stocks—while the former might seem like a bargain, the latter offers far greater value, better campaign performance and more stability." "CPMs Are The Wrong Metrics To Prioritize In CTV Advertising" | AdExchanger https://hubs.ly/Q02X_SKP0

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What's really behind the sell-side curation craze? 🧐 AdExchanger’s Anthony Vargas spoke with Permutive co-founder and CEO Joe Root to better understand the programmatic market dynamics driving the intense interest in curation: 🔎 Why are CPMs and CPAs going up while performance is going down? 🔎 How should publications approach their curation GTM? 🔎 Does curation enable supply-path optimization? 🔎 Is a DSP backlash coming?  🔎 Is the open web still a viable concept? Answers to these questions and more ➡️ https://lnkd.in/eXW6gE-v

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What’s the key to unlocking retail media’s full potential? Alignment on measurement models. Dive into the IAB Connected Commerce Summit replay to explore game-changing insights from LiveRamp. Replay available now: https://lnkd.in/d4BnW7uX

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Bravo to Angelina Eng and the IAB for this article. Take a look:

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Check out this AdExchanger piece by TrueData's own David Berman! Learn about factors impacting data collection across the internet that you should pay attention to and strike a balance between accuracy and scale to reach your audience effectively. https://lnkd.in/gDmdRiRB

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@Ookla’s H1 U.S. #Connectivity Report shows how #competition in both the #mobile and #fixed markets continue to ramp up. https://shorturl.at/jIBfL 

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Sell-side curation is on the rise, but publishers are pushing back. SSPs are forming deals without input from publishers, leading to concerns over data transparency, pricing, and direct sales impact. As the curation craze grows, publishers need more control and clearer terms. https://lnkd.in/eMc6XJN4

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