Erica Glotfelty
Washington, District of Columbia, United States
2K followers
500+ connections
About
With over 14 years of experience, I continue to refine and advance my skills in an area…
Articles by Erica
Activity
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There are some people I work with who land on a “literally recommend for the rest of time” list — and Anthony Roberts is one of them. Was it almost…
There are some people I work with who land on a “literally recommend for the rest of time” list — and Anthony Roberts is one of them. Was it almost…
Liked by Erica Glotfelty
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The American Advertising Awards competition recognizes and rewards the creative spirit of excellence in advertising. So, if you've worked on any…
The American Advertising Awards competition recognizes and rewards the creative spirit of excellence in advertising. So, if you've worked on any…
Liked by Erica Glotfelty
Experience
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Erica Glotfelty Consulting
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Education
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Towson University
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Activities and Societies: PR Group
-Created and sucessfully executed Public Relations campaign for the Towson University Staff Council including events, social media management and website updates
-Reconstructed situational analysis of a major corporate company
-Created advertisements for major companies and non profit organizations utulizing numerous mediums
Licenses & Certifications
Volunteer Experience
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Social Media Committee Member
Ladies DC, LLC. (LDC)
- 2 years 1 month
• Update & generate content across several social media platforms
• Serve as brand ambassador
• Attend monthly LadiesDC events to promote membership -
Summer Mentor
The Fund for American Studies
- 2 months
The TFAS mentor program is designed to help provide a well-rounded "Washington experience" for students participating in TFAS summer programs. Students are matched with area professionals who can offer career guidance, review their resume, share insider tips and offer general advice.
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Marketing Consultant
American Marketing Association
- 7 months
Arts and Culture
I joined a group to volunteer through the AMA - Portland Chapter. Our group consisted of four professionals with a background in marketing, design, website management, and project management. Over the six months we worked together, we helped a local non-profit, the Disability Arts and Culture Project (DACP). The mission of the DACP is to further the artistic expression of people with both apparent and non-apparent disabilities.
We developed a logo, brand guidelines, and re-launched…I joined a group to volunteer through the AMA - Portland Chapter. Our group consisted of four professionals with a background in marketing, design, website management, and project management. Over the six months we worked together, we helped a local non-profit, the Disability Arts and Culture Project (DACP). The mission of the DACP is to further the artistic expression of people with both apparent and non-apparent disabilities.
We developed a logo, brand guidelines, and re-launched their website using an updated Wordpress theme. Our team also worked with DACP staff to discuss their current marketing efforts and how these processes can be improved. I performed keyword research to guide future SEO efforts, managed the website launch, and provided general marketing consultations as needed.
Projects
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Feel the Real
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The out of home (OOH) advertising industry, led by the Outdoor Advertising Association of America (OAAA), launched a new campaign designed to prove the unique strengths and marketing effectiveness of OOH. The “Feel the Real” campaign, created by agency of record PNYC, champions OOH as a real medium that reaches real people to drive significant digital engagement, while challenging the media industry to ask a critical question: How real is digital?
Other creatorsSee project
Recommendations received
11 people have recommended Erica
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🚨 KERV Interactive is Hiring! 🚨 Ready to work with some of the biggest brands and agencies in the industry? 🌟 We're looking for top sales talent…
🚨 KERV Interactive is Hiring! 🚨 Ready to work with some of the biggest brands and agencies in the industry? 🌟 We're looking for top sales talent…
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🚨 New pod just dropped! 🚨 This week on idk with Kay Podcast, I sat down with the brilliant Dr. Stephanie Gutnik, Global Chief Strategy Officer at…
🚨 New pod just dropped! 🚨 This week on idk with Kay Podcast, I sat down with the brilliant Dr. Stephanie Gutnik, Global Chief Strategy Officer at…
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I can’t believe #CES2025 is almost here! This event has always been the perfect launchpad for fresh ideas, meaningful conversations, and reconnecting…
I can’t believe #CES2025 is almost here! This event has always been the perfect launchpad for fresh ideas, meaningful conversations, and reconnecting…
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📣 As more and more brands shift to #contextual targeting to accommodate increasing privacy regulations and the decline of traditional tracking…
📣 As more and more brands shift to #contextual targeting to accommodate increasing privacy regulations and the decline of traditional tracking…
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Meet Brittany, DC SAFE’s new admin assistant! Brittany James is the friendly face at our reception desk, helping keep everything running smoothly…
Meet Brittany, DC SAFE’s new admin assistant! Brittany James is the friendly face at our reception desk, helping keep everything running smoothly…
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This Antonym Truth Serum is one for the books because there is no one in the world like Danielle Mackey. Danielle and I have known each other since…
This Antonym Truth Serum is one for the books because there is no one in the world like Danielle Mackey. Danielle and I have known each other since…
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