Elizabeth Jones

We're excited to have partnered with FreeWheel on their new report examining how our industry can unlock CTV's potential for independent programmatic demand. Read the report to learn more about how this dynamic market segment is activating on premium video and the forces driving its growth: https://hubs.ly/Q02xswWp0

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Unlocking The Power Of AI In Contextual Targeting: A Guide For Agencies 🔥 "To future-proof marketing strategies and prevent spending on third-party targeting from spinning out of control, marketers must not only invest in first-party data capabilities but make a hard turn toward contextual-based targeting" Read the full AdExchanger article NOW 👇 https://bit.ly/3VC6esT #contextual #contextualtargeting #thirdparty #firstpartydata

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Are you paying attention to ad performance? 🔍 When advertisers plan and programmatically bid based on attention instead of viewability, campaigns get better results, including: 🔹8X higher conversions  🔹21% higher return on ad spend  🔹5X higher CTR 🔹52% lower CPM  🔹110% higher view time Want to learn more? Download Lumen's attention performance guide to see nine different campaign examples from clients that saw higher performance with attention-first advertising! ⬇⬇⬇ https://lnkd.in/eXGiT4-f

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Want to create surveys that drive impactful insights? 🔥 Check out our latest blog, Surveys That Sizzle: How to Design a B2B Survey That Gets Results! Learn key strategies to design surveys that engage your audience and deliver the data you need to make informed business decisions. 📊 Read more here: https://bit.ly/400CPve #B2BSurveys #MarketResearch #SurveyDesign #DataDriven #InnovateMR

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Check out our in-depth analysis of Meta ad trends from late August! Discover how these shifts could impact your campaigns and why partnering with an agency like GeistM is essential for navigating them successfully 📊 Written by Nitanti Alur with insights from Matthew Whitaker https://lnkd.in/eSqjfpV4 #marketing #adtrends #metatrends #contentmarketing #perfromancemarketing #digitaladagency #advertising

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How valuable is Add To Cart (ATC) as a metric? Meghan Howard, Chicory’s CRO, discusses this and the need for standardization as the retail media space continues to grow in her latest op-ed with AdExchanger! Retail Media Has Its Own Last-Click Addiction – And The Problem With Add-To-Cart Rates: https://lnkd.in/esXmqhfC

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🚀 Dive deep into "Content Marketing for Niche Audiences" with Marketing Director Monica Hoyer, CPC, ELI-MP's latest blog post! Discover tailored strategies that resonate specifically with your unique customer base. From leveraging social media to podcasting, learn how to engage effectively and become a thought leader in your niche. Perfect for businesses aiming to enhance connection and conversion. 🌟 #contentmarketing #nichemarketing #digitalstrategy

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Business outcomes – tangible metrics like sales, store visits, leads and website actions – are now the most important KPI for determining success with digital video, according to the IAB’s annual Digital Video Ad Spend & Strategy report released Tuesday. AdExchanger | #DigitalVideo

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When’s the last time you conducted a funnel analysis? 🧐 77% of consumers say their top priority when transacting online is quickly accomplishing what they set out to do. Analyzing how users flow through your funnel and interact with your platform can help your product team evaluate how intuitive it is. 🚦 Conducting a funnel analysis allows you to: ❇️Find drop-off and friction points ❇️Optimize user experiences ❇️Reveal technical errors ❇️Make iterative improvements and data-led decisions ​​❇️Understand visitor demographics ❇️Refine your messaging ❇️Validate your designs Learn how to select the right tool to complete your funnel analysis ➡️ https://lnkd.in/gsG-RXzn

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🚨 Ads Manager Feature Launch: Select Quora advertisers running CPC campaigns now have access to CPC Auto-bidding! Learn more about this powerful budget optimization tool and how to get started.

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No matter what the future holds for third-party cookies, it’s important for U.S. marketers to diversify their audience targeting strategies. 🍪 Wondering what strategy is a must-have for your media audience targeting? Read our blog to find out: https://lnkd.in/efAGytA3

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Defining what brands and their agencies value in their partnership is essential as they strive towards their goals...and alignment between the two is key! Explore more insightful quotes from industry thought leaders like Greg Wright from the Association of National Advertisers in our advertising quote videos: https://lnkd.in/gTkzN3N #AgencyPartners #StrategicPartnerships Association of National Advertisers 4A's Ad Age

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In the market for a #B2B agency partner? Gaelen Bell, Motion's SVP of content services, shares six key strategies to finding an effective B2B agency that will help you stand out against competitors without breaking the bottom line. And spoiler alert: It may not be what you think. Learn more here: https://bit.ly/44yHnJt

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Did you know high-growth advertisers focused on lead generation are using significantly more AI than low-growth companies?* Learn how to turn prospects into profit with Google AI at Think Lead Gen on Air TOMORROW 12:30pm ET! 🚀 Validate your holistic Lead Gen strategy with leaders like Richard Chandler from K12. Register NOW ➡️ https://goo.gle/47W0oY1 #ThinkLeadGen2024 *Google/Advertiser Perceptions, Balancing Lead Value & Volume Study, US, n=1150 (high growth n = 492; low growth n = 658), Marketers spending $75k or more annually on lead gen advertising, Fielded August 2024.

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