Liz Ferguson

A fun campaign from Lowe's that shows how a little creativity is all it takes to tackle any awkward space — built for the full screen, vertical format of Instagram Stories.

DIY projects are an opportunity for creativity to shine, and Lowe's partnered with BBDO and Facebook's Creative Shop to showcase their ability to help consumers think outside the box with even the smallest spaces. Born out of a recent Facebook Creative Hackatho, the Lowe’s campaign taps the narrow spaces of Instagram… Show more

A fun campaign from Lowe's that shows how a little creativity is all it takes to tackle any awkward space — built for the full screen, vertical format of Instagram Stories.

DIY projects are an opportunity for creativity to shine, and Lowe's partnered with BBDO and Facebook's Creative Shop to showcase their ability to help consumers think outside the box with even the smallest spaces. Born out of a recent Facebook Creative Hackatho, the Lowe’s campaign taps the narrow spaces of Instagram Stories as a platform to show transformations in other similar, micro spaces — using the exact ratios of Instagram Stories to flip an alcove to a kid's nook, a pantry to a coffee bar, and a closet to bike storage.

But what about those incessant story skippers? Lowe's decided to do the skipping for them, by uploading multiple still frames as micro video clips. These clips are short, and each will immediately skip to the next, creating a flip book effect of the room being transformed. On the final frame of the stories, the user will prompted to swipe up, which directs to a mobile optimized experience with how-to instructions and all the items from the project the user has just seen. Show less

Lowe's has been notably innovative with digital video for nearly two years now, going back to its Vine campaign called #FixInSix that won Clio and Cannes Lions awards. Now the do-it-yourself brand is testing out Facebook's 360-degree clips, offering viewers step-by-step instructions on how to complete home-improvement projects.

We used Instagram's lock screen to our advantage by creating a new dual video format that showed on one side how to neglect your home and the other how to care for it. Thus converting Instagram scrollers into spinners.

Lowe's has turned their social platform's tap feature into a tool to improve homes, and was the first brand to win a Cannes Lion for use of the Snapchat platform.

The Lowe's In-A-Snap campaign turned thumbs into tools. By tapping in the right place, the viewer hammered, drilled, and chiseled their way through a complete DIY project. Each story was shot overnight in the SnapChat app and uploaded live.

Lowe’s wanted to connect with aspirational young homeowners about easy and trendy home do-it-yourself projects. On average people spent 28 seconds exploring their Canvas, a full-screen ad experience built for bringing brands and products to life on mobile.

Simply put, the Lowe’s HyperMade social video campaign on Instagram and Facebook is
the best performing social media content published by Lowe’s to date.

HyperMade increased Millennial engagement with Lowe’s by 322% over other social media
content types. (Source: Facebook metrics for HyperMade content shared and promoted on
Facebook, 9/1/14 to 8/31/15)

http://hypermade-entry.com/

Fix in Six was hailed as a first-of-its-kind campaign. It was recognized by the press and users alike for bringing compelling content to a platform often associated with trivial curiosities. And today, Fix in Six is still going strong.

With Vine, Lowe's and BBDO New York saw an opportunity to bring useful home enhancement tips to life. In a series called Lowe's Fix in Six, we filmed and shared on Vine more than 50 six-second how-to films that were as entertaining as they were useful.

Tweet those pesky #TimeToSpring questions and get a custom video response.