Elina Greenstein

Good news for us #B2C marketers out there! And super interesting... wonder how many other institutions might follow suit... and if this is a long or just short-term workaround to third-party data restrictions. 🤔 #digitalmarketing #datatracking #marketing

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📆 Save the date! June 25, 2:00 p.m. ET. Discover how optimizing communications and leveraging analytics can lead to an improved payment experience for both the customer and the company. Don't miss our insightful webinar - 'The Late Payment Playbook: Winning Strategies for Preventing & Collecting Late Payments.' Your seat awaits: https://lnkd.in/gik7ewMX.

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The cost of account takeover fraud is high. Discover insights and strategies to better safeguard your customers’ identities and accounts in this new TransUnion guide. https://gag.gl/pAgxlO

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The latest episode of TransUnion Live explored the most effective ways to identify consumers who want to purchase a car and how they want to be contacted. Watch the on-demand video to learn more. https://lnkd.in/ebG_DzWM

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We're 2 weeks out from CXFS 2024, the conference for CX innovators in financial services and a great place to find answers to your burning CX questions. Tip #1: Prioritize efforts that will reduce customer service costs. We helped one of the largest banks reduce calls to customer service by 40% by making customer notices and alerts clear, concise, and customer-focused. Ask me how! And use code CX24SP to save 25% when you register at https://lnkd.in/epWNV7Pt

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Where are consumers planning to increase their spending the most? Find out in this snapshot of the Q2 TransUnion Consumer Pulse Survey findings: https://gag.gl/Qs27rr #RetailShopping #SpendingTrends #ConsumerPulse

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Listen in to a great session I had the priveledge to experience this week. Walking away with a note that still today, with endless data and measurement capabilities, marketing influence is hindered without a proven solution between online/ offline channel mix. Hurry, with budgets declining and CEO growth expectations climbing, aligning your investment recipe is more important now then ever before. Thanks Gartner, great spend survey update.

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Embedded Finance and Loyalty Marketing New study from Fiserv and Paymnts.com in the US examines the intersection of embedded finance and expanded offerings, including loyalty programs. Analysis focuses on payment service providers, retail software firms and platform marketplaces like Amazon. Predictions forecast growth over the next 2-5 years.

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If your business has been impacted by Oracle’s exit from the advertising space, you’re not alone. TransUnion offers a suite of advanced audience and identity solutions to help you maximize your marketing effectiveness without missing a beat. Learn more here: https://gag.gl/7Xfp8c #OracleAdvertising #DigitalMarketing #AdTech #Identity

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A recent TransUnion survey showed increased interest in earning money via a gig platform across all generations — with Millennials leading the charge. Read our report for more information on gig workers across age groups: https://gag.gl/1QfhGX #GigEconomy #IncomeGeneration #IncomeGeneration

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The Trade Desk's recent earnings report higlighted its shift in focus from the "open internet" to the rebranded "premium internet." With CEO, Jeff Green, emphasising the distinction between the two. The company has traditionally positioned itself as a champion of the open internet, but now it’s drawing a distinction between spammy content on the open web and high-quality content it wants to offer advertisers. Green noted that there is growing awareness about the role of walled gardens in distributing low-grade advertising inventory and the brand suitability risk of user-generated content. Is he right to highlight the ad-to-content ratio across walled gardens being "through the roof" and brand safety concerns around user generated content? You bet he is…. But not all walled gardens are the same and certainly it’s hard to argue the open web doesn’t have its own set of problems. The Trade Desk's focus on the premium internet aims to differentiate high-quality content from low-quality content and provide advertisers with more effective and safer ads, with The Trade Desk repositioning itself as a champion of high-quality, which is absolutely the right path to be taking in my view. https://lnkd.in/ejYcSYdB

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Curious about how a clean room operates? Check out this demo to experience the capabilities of the LiveRamp Clean Room powered by Habu! Learn how you can run straightforward queries, generate comprehensive reports, and consolidate data from all channels seamlessly—all without any coding required.

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Learn how to leverage your employees' enthusiasm and expertise to elevate your brand's reputation and reach. Read more in this Fiserv blog post. #BrandStrategy #EmployeeEmpowerment

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Learn how to leverage your employees' enthusiasm and expertise to elevate your brand's reputation and reach. Read more in this Fiserv blog post. #BrandStrategy #EmployeeEmpowerment

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The TransUnion Spring 2024 Gig Economy Report is here and reveals important factors to better understand attitudes and behaviors of consumers who use gig platforms. Download the report for deeper insights about the strong user demand among Millennials and Gen Z consumers. https://lnkd.in/eU2HRXmv

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Everyone needs a boost now and then. Here's a good read to help boost your online visibility!

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Julie Clark shares insights on TransUnion’s adoption of a multi-keyed identity spine to enable both scale and precision. Watch this video for key takeaways https://gag.gl/lQQVdv #BeetRetreat #POSSIBLE2024 #DataCleanRooms #DataInsights

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Digital shelf insights + smart media execution = efficient spending and better results. Profitero's Andrew Pearl breaks down this formula for success, and more, in this #RetailMediaThursdays episode: https://okt.to/0PbW7D

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