Ed Heil

3 Tips for Improving Your Marketing on a Small Budget. Watch now! https://loom.ly/jplxI9Q Remember to subscribe to the Michigan CMO YouTube channel for insightful content that explores ways to enhance your marketing efforts. #marketingtips #michigancmo

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Every business has two VERY distinct journeys: Buyers and Customers. Please don't fall into the trap of grouping everything into one journey and thinking it will be a catchall strategy. It won't work well, and your marketing will fall short. This blog only touches on the surface of the differences between the two, but I'd encourage all business owners and C-suite execs to take a read: https://lnkd.in/gi9HukRZ #marketing #customerjourney #buyerjourney #brandstrategy #marketingstrategy

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What is relationship selling, and how can it benefit your branding and marketing efforts? Two Rivers Marketing President Brad Olson shares key skills and techniques for successful relationship selling.

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Attention all businesses and marketers! 📣 Are your newsletters falling flat? 📉 Don't let your emails get lost in the inbox abyss! 🗑️ Check out the latest episode of Bomb Ideas from I.D.E.A. Cleveland, where hosts Brian Butkowski and myself share their top 3 tips for creating effective newsletters that actually get opened and drive results! 💥 🔥 Tip #1: Craft a compelling subject line that hooks your audience 🎯 Tip #2: Include a clear call-to-action to guide your readers 📊 Tip #3: Test, analyze, and optimize your newsletters for maximum impact Watch the full episode now and start transforming your email marketing strategy today! 📧💻 #emailmarketing #newslettertips #IDEACleveland #BombIdeas

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Are you considering video in your marketing efforts? If not, maybe you should. ·       Video is a versatile way to tell your story ·       Video is more effective than text ·       Video has a very good ROI ·       Video increases understanding of a product/service ·       Video is an effective way to persuade purchase decisions ·       Consumers want more video Let’s connect and we can help you tell your story. 

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Have shiny objects like AI been distracting your marketing efforts? Corey Morris, President and CEO of VOLTAGE with nearly 20 years of experience in strategic and leadership roles, joins for an encore episode of Sell With Authority. In this episode, we dive into Corey’s new book, The Digital Marketing Success Plan. His observations are compelling and timely — resonating deeply with the challenges and opportunities agencies face today. Clients want the strategy, the path, and the overall goal in nearly equal parts. To pack a powerful punch — agencies that want to attract advocates and exacting experts should offer elements of all three. We explore how Corey’s book can serve as a roadmap for your agency to create winning strategies, paths, and goals for your clients. Don't miss this episode filled with invaluable insights to help your agency thrive! Listen here: https://bit.ly/4cGfrGB

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How Cleaning Business Can Boost Marketing Through Tip Sheets Professionally written, tip sheets provide actionable advice, establish thought leadership, enhance brand reputation, and help engage with your target audience. https://zurl.co/s3Rn

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How Cleaning Business Can Boost Marketing Through Tip Sheets Professionally written, tip sheets provide actionable advice, establish thought leadership, enhance brand reputation, and help engage with your target audience. https://zurl.co/s3Rn

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📢 This is my soapbox. Data matters. Measurement matters. ROI matters! 📢 ❗ You can't hide behind real data - it either proves results or proves a need for change. 🙌 Can I get an amen? Really... I know I talk a lot about measurement and data, but it's because that's what all of our hard work is for, right? We don't invest time and money into marketing just for the "popularity contest" of adding a few followers or getting a few likes. It's to generate business! That's why our new ROI Roll Call is so exciting for me (and hopefully for you, I know it is for our clients! 👏 ). These are real stats, produced by our team for our real clients. This is what we accomplished in just one month. How did you do? #marketing #marketingmetrics #measurement #data #statistics #GetPushing #swfl

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I have seen each of these issues inhibit the growth and marketing success of high-potential firms. Items 1-3 are textbook marketing strategy issues. This is the core work of Prudent Pedal and requires strategic thinking and discernment (i.e., Prudence).  Issue 4 is a different animal and a more common cause of “marketing” failure. https://lnkd.in/eg8NwEHm

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If you're a Detroit-based brand, it’s time to elevate your voice and establish your influence with a video podcast. Video podcasts are more than just conversations—they’re powerful branding tools that combine visual storytelling, audience engagement, and strategic content, helping you connect with potential clients and industry leaders in ways that traditional formats can’t match. The Power of a Video Podcast for Your Brand Amplify Your Reach and Awareness A video podcast series is a proven way to expand your reach. Unlike static posts or ads, video podcasts create an ongoing series that audiences can follow, building anticipation and brand familiarity. When shared across platforms like YouTube, Instagram, and LinkedIn, each episode can reach thousands of new viewers, boosting your brand’s visibility and keeping it top-of-mind. Connect Directly with Your Target Audience Imagine the impact of directly inviting your target clients and industry experts to be guests on your podcast. This isn’t just about sharing information; it’s about building relationships. By offering valuable insights through interviews and discussions, you’re engaging viewers who are already interested in what you do, whether they’re researching the market or actively seeking solutions your business provides. Position Yourself as an Industry Leader Hosting a podcast showcases your expertise and positions you as a thought leader in your field. When you feature industry professionals or discuss trending topics, your brand becomes the go-to source for valuable insights, increasing your credibility and authority. Clients want to work with brands that lead the conversation—and a podcast makes it clear that you’re at the forefront of your industry. Organic Content That Attracts & Engages Video podcasts create a wealth of organic content that’s perfect for repurposing across social media. Each episode provides valuable clips, quotes, and moments that you can share as highlights, behind-the-scenes stories, and teasers. This not only keeps your content fresh but also improves your brand’s SEO presence, making it easier for potential clients to find you when they’re searching for expertise in your field. Create a Sense of Community A podcast isn’t just a platform for your brand—it’s an opportunity to build a community. Viewers get to know you, your values, and your guests over time, developing a personal connection with your brand. This community-driven approach fosters loyalty and helps transform one-time viewers into dedicated followers. Stand Out in the Detroit Market Detroit’s vibrant business community is filled with brands looking for unique ways to stand out. A video podcast is your opportunity to set yourself apart from the competition by delivering high-quality, relevant content. For businesses in Detroit, establishing a video podcast with rocepez media means crafting a branded experience that resonates locally and beyond. Ready To Get The Ball Rolling? Shoot Me A DM!

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For our media and distribution partners, here's a rundown of Muto Communications' clients & their noteworthy initiatives at CEDIA Expo 2024! Motorized Window Shades / Coverings Category -Bond Control Platform (booth 4109) Featured at 16 exhibits! Expanding now into outdoors with launch of Breeze Pro ultrasonic rain/wind/sunlight sensor, Firefly One outdoor lighting dimmer control (both finalists for several trade Best New Hardware Product awards), and partnerships with outdoor motorized brands Texton, Azenco, Equinox, Sol-Lux and more. Benefit message: A cohesive platform, Bond helps CI’s bring inside luxury living to the outdoors. -Modern Atomics (booth 3520). Company launch! Their first product, Reaktor, DC22 is the 1st power distribution unit built for motorized window shades and a finalist of several Best New Hardware Product awards! Benefit message: cuts deployment time, space, costs more by 50% (think big projects), saves quiescent energy by 99.75%, helps CI’s win more shade jobs. Don't miss their training class Friday Sept. 6, 3-4:30 PM (room #111), Modern Atomics is hosting a session called: Advanced Motorized Shading, Cut Costs and Deployment Time in Half and Lower Power Consumption by Up to 99.75%. Home Theater Category -Seymour-Screen Excellence, StormAudio, Ascendo Immersive Audio, Christie, Moovia and Lumagen 13.12.10 Hybrid AoIP theater. (SR4) Benefit message: These brands are true partners, assisting CI’s with all aspects of HT design, advocating best practices, even assisting onsite. $1 million dollar + equipment cost demo! *Seymour-Screen Excellence (S-SE) is also featured in booth 4409 (S-SE), SR3 Ascendo Immersive Audio, SR7 StormAudio, and Trinnov booth 2938 home theater demos!* -Lumagen (SR4). Leveraging its 22-years in the video processing category, the company has launched its entry-level 4140 Radiance Pro processor and today announced its new 8K ARTISAN video processor. Benefit message: Hollywood-endorsed video-processing with new feature sets and price points. Structured Wiring Category -ICE Cable Systems (Booth 1333). Boldly transitioned manufacturing to the US; recruited leading wire & cable packaging expert Timothy Copp as COO. Benefit message: New Products, Improved Performance, Built in USA, Helping Protect Dealers from Unforeseen Global Supply Shortages

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🤝 Micro-influencers, nano influencers? Are you leveraging the power of these hyper-local, niche influencers to grow your business? If not, here are a few tips to get you started.

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