Ed Cray

Out-of-the-box CRMs simply cannot compare to custom CRM solutions. Schedule a demo with AWI today to see how custom CRMs may benefit your business. https://ow.ly/fvgl50UcXj3

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Are your marketing technology integrations working for you—or against you? Check out our Martech Integrations Use Case to see how we eliminate the frustrations of integrations! https://bit.ly/3uRdI0L #B2BMarketing #CMO #DigitalMarketing #MarketingOperations #Martech

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Join us at #DPEast for the panel "Tailored Connections: The Power of Personalization in HCP Marketing" REGISTER NOW! Don't miss out on this session: https://ow.ly/7M9C50SOmEU 💡What to Expect: 👉Identify the critical factors you need to know about HCPs to enable accurate and effective targeting 👉Understand how HCPs are using AI in their workflows and decision-making processes and what opportunities exist for pharma 👉Leverage real-time data and AI to deliver timely and relevant messages to HCPs that can optimize engagement during critical moments of care ...AND MORE. Check out more Featured Sessions: https://ow.ly/rffB50SOmg6 A big thank you to our Speakers for this Panel: - Gunjan Aggarwal from Novartis - Kamya Elawadhi from Doceree - Silvia Schneiders Filippi from Halozyme, Inc. Inc. - Lori Holland-Hancock from Merck - Jack Manley, MD from Viz.ai Stay Updated by following Digital Pharma Series #DigitalPharma #PharmaMarketing #PharmaLeadership #HealthcareStrategies #WeAreFierce #FierceBiotech #FierceHealth #FiercePharma

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With Clear Point Health’s Medical Journey Maps, define what matters to your HCP customers and create experiences that exceed their expectations. Elevate your business by aligning your strategies with the needs of healthcare professionals. #CustomerJourney https://bit.ly/49jjeHt

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Atypical Digital, the parent company of iFoundries, has been implementing CRM customization and technology integrations for healthcare companies for years. The President of Atypical Life Sciences, Jan Beery, thinks that the platform's support of HIPAA is a timely move that will benefit the B2B healthcare industry. “...With the rise of e-commerce in B2B healthcare comes the growing need to securely store sensitive data, and the timing of HubSpot's sensitive data launch couldn’t be better..." Beery said. HIPAA, or the Health Insurance Portability and Accountability Act, is a law that sets the standard for protecting medical records and other personal health information. HubSpot's Smart CRM supports this law by allowing businesses to safely manage customer data in a single view, enabling multiple benefits across regulated industries such as healthcare, finance, and insurance. What opportunities does HubSpot's new development offer for several industries, digital teams, and marketers like us? Read more about it here: https://lnkd.in/gEUA4ffj

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What if you could elevate your HCP engagement strategy with cutting-edge tools like QR codes and co-browsing? Transform your interactions and drive success with ZING. https://hubs.ly/Q02Dzn_L0 #HCPEngagement #Innovation #Healthcare

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From healthcare to marketing, industries are leveraging predictive analytics to identify patterns, anticipate outcomes, and reduce risks. This game-changing technology not only enhances operational efficiency, but also helps enhance customer experiences and optimize marketing strategies. Read the CMSWire article--> https://buff.ly/3qNYS6h #PredictiveAnalytics #PredictiveSelling #SalesIntelligence

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Are you looking to surface insights to support patient access, brand insights, vendor management, and risk mitigation? Download our Life Sciences Solution Guide to learn how Authenticx provides life sciences solutions to drive actionable and measurable results to enterprise clients. ➡️ https://hubs.li/Q02WnDRY0 ⭐ You'll discover: - Who Authenticx is - About the Authenticx Software Solution - Healthcare-specific AI Models - Key Product Features & Capabilities - Pharma Manufacturing & Life Sciences Use Cases - Results & Outcomes from current clients - Learn about in-house consultative services, such as Insights Sessions and AI Validation Start your impact ➡️ https://hubs.li/Q02WnDRY0

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"Leverage the strength that you have: that no one else can be you." — Todd Wheatland. In the healthcare sector, unique insights from data can distinguish your organization, fostering innovation and improved care. 🌐 #ToddWheatland #Healthcare #HealthcareMarketing #HealthcareData #DataDriven #OperationalExcellence #B2BStrategy #Leadership #StrategicGrowth #HealthcareBusiness #HealthTech #DataManagement

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Marketing plans provide strategy and content for patient engagement or acquisition campaigns. They consist of webinar slide decks for practitioners to conduct patient-facing presentations on common health concerns, like PCOS or Hashimoto’s. Learn more about LMRC membership, or schedule a call with our team using this link https://hubs.la/Q02FsXWV0 #functionalmedicine #practicemanagement #practicebuilding #lifestylemedicine #independentphysicians #medicine #healthcare #healthcareadministration #smallbusiness #privatepractice #groupvisits #patienteducation

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The healthcare market is evolving, and so are your buyers. Are you ready to adapt? At the #HIDASalesMarketingSummit, John Nantz will reveal five key trends reshaping buyer behavior and show how you can turn these shifts into opportunities. Learn how to stay ahead, adjust your strategies, and meet your customers' changing needs. Gain a competitive edge for 2025—register today! https://lnkd.in/ghBZ6stK #HealthcareSales #MedicalSales

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Sandler Research Center Survey Identifies Three Critical Best Practices of Effective SMB Sales Leaders. #NeubergerCo #SandlerBlogMDGA #SandlerResearchCenter

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Marketing automation can be a game-changer for healthcare organizations, but HIPAA compliance throws a wrench in the plans for many. The good news: Adobe Marketo, under Adobe's Experience Cloud for Healthcare, offers a HIPAA-Ready solution. ✅ But there's a catch! Our latest blog post unpacks the conditions for using Marketo Engage in a HIPAA-compliant way, including: -Understanding the role of Business Associate Agreements (BAAs) -Configuring the platform for HIPAA Security Rule adherence -Navigating the restrictions of the HIPAA Privacy Rule when using PHI ⚖️ Don't let HIPAA stop you from leveraging marketing automation's power! Click here to learn how Marketo Engage can transform your healthcare marketing while staying compliant - https://lnkd.in/dH3dBZrX #HIPAA #Marketo #HealthcareMarketing #MarketingAutomation #Compliance #MarketingCloud

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MSPs, are you Cowboying your deals? George Sierchio, EVP at Cogent Growth Partners, LLC, breaks down the #1 mistake MSPs make during M&A—and how to avoid it. Whether you're buying or selling, his advice could save you from costly missteps. Watch the full M&A Unpacked episode to hear George's tips and a story about what happens when you don’t follow them: https://lnkd.in/gFA8n98U #MAMinute #MAUnpacked #MSPs

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🎯🏥 Discover why NPI targeting is a game-changer in healthcare marketing. Learn how precise targeting can enhance outreach, improve patient care, and drive better results: https://ow.ly/yejE50SecWs 🌟📈 #HealthcareMarketing #NPITargeting

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Many in our industry have valid questions regarding #valuebasedcare. Is it the right strategy to achieve the Quadruple Aim and, if yes, how can we accelerate it to maximize success? In HIT Consultant Media today, Navvis CEO Courtney Fortner outlines four key strategies for healthcare executives so they can drive scale and performance in value-based care models across their organizations. FULL ARTICLE ➡ https://lnkd.in/eRbSzqxV

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