Durantae Lucas, CPA

💡 Fundraising Insights: Keeping Metrics Simple In this episode of The SaaS CFO Podcast, I chat with Jake Soffer about the lessons he’s learned from raising $7 million in funding. 💸 His biggest takeaway? Keep it simple. 📝 As a young company, Jake emphasizes the importance of focusing on just four to five core metrics instead of getting lost in complex dashboards that don’t deliver actionable insights. We also discuss why, in his business, growth retention takes precedence over retention—a key distinction for early-stage founders. Join us to learn: - The value of simplicity in tracking metrics during fundraising - How to avoid wasting time and resources on unnecessary data - The critical metrics that truly matter for early-stage SaaS companies Episode 147 is now available, links down below 👇 YouTube: https://lnkd.in/gEc_TVW6 Apple: https://rpb.li/tgVFdD Spotify: https://rpb.li/7pwzP5 #SaaSCFO #SaaSFounders #FundraisingTips #StartupMetrics #GrowthRetention #SaaSPodcast #StartupLessons #EarlyStageSaaS #BusinessStrategy #VCFundraising #TechEntrepreneurs #SaaSLeaders #DataSimplicity #MetricsThatMatter #ScalingUp #FounderCommunity #StartupSuccess #PodcastEpisode #SaaSGrowth #StartupLife

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💡 Fundraising Insights: Keeping Metrics Simple In this episode of The SaaS CFO Podcast, I chat with Jake Soffer about the lessons he’s learned from raising $7 million in funding. 💸 His biggest takeaway? Keep it simple. 📝 As a young company, Jake emphasizes the importance of focusing on just four to five core metrics instead of getting lost in complex dashboards that don’t deliver actionable insights. We also discuss why, in his business, growth retention takes precedence over retention—a key distinction for early-stage founders. Join us to learn: - The value of simplicity in tracking metrics during fundraising - How to avoid wasting time and resources on unnecessary data - The critical metrics that truly matter for early-stage SaaS companies Episode 147 is now available, links down below 👇 YouTube: https://lnkd.in/gEc_TVW6 Apple: https://rpb.li/tgVFdD Spotify: https://rpb.li/7pwzP5 #SaaSCFO #SaaSFounders #FundraisingTips #StartupMetrics #GrowthRetention #SaaSPodcast #StartupLessons #EarlyStageSaaS #BusinessStrategy #VCFundraising #TechEntrepreneurs #SaaSLeaders #DataSimplicity #MetricsThatMatter #ScalingUp #FounderCommunity #StartupSuccess #PodcastEpisode #SaaSGrowth #StartupLife

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Partnering with a CPA who *gets* agencies is a game-changer. Here's what we mean: 🧑‍💻With years (even decades) of experience working with companies just like yours, our team understands the unique financial challenges and opportunities agencies face. Experience matters. 💰We know how to maximize your tax savings. With tax codes that specifically apply to marketing agencies, we can save you thousands. Our expertise ensures you’re taking advantage of every deduction and credit available to your business. 🤝We believe in more than just meeting at tax season. Our team is dedicated to regular strategy sessions, working with you year-round to keep your financial strategies aligned with your goals. When you work with us, you’re not just getting a CPA—you’re gaining a strategic partner committed to your success. Let’s turn financial complexities into clear, actionable strategies together. Ready to see how we can help your agency thrive? Let's connect! 💬

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Juggling finances in today's dynamic market got you feeling a little overwhelmed? 😰💼  Dreaming of having a top-notch CFO or Controller by your side, but the cost and commitment of a full-time hire just don't fit the budget? 🤔💸 Prima Consulting's Fractional CFO and Controller Services can be your saving grace! 🙌💡  We connect you with seasoned financial experts on a flexible, cost-effective basis, empowering your organization to make strategic decisions with unwavering confidence. 📊✅ What makes us different? 💼 Real-world Expertise: Our team packs over 50 years of combined experience, ensuring you get unparalleled financial leadership.  🔧 Tailored Solutions, Not One-Size-Fits-All: We customize our services to your specific needs and budget.  📈 Growth Focus: We become an extension of your team, working seamlessly to achieve your business goals. How Fractional CFO and Controller Services can boost your Saudi Arabian business: 💰 Cost Savings: Pay only for the hours or projects you need, ditching the hefty overhead of a full-time hire.  📊 Scalability: Our services adapt to your growth, so you're never paying for more than you need.  📈 Strategic Insights: Get data-driven financial analysis and actionable recommendations to optimize your operations.  🛡️ Risk Management: Our team helps you implement robust internal controls and ensure compliance with local regulations.  ✅ Informed Decisions Every Time: Make confident financial choices backed by expert guidance and industry best practices. Here's the kicker: Studies show companies with Fractional CFOs achieve an average of 21% higher growth rates compared to those without. 🚀📈  That's a game-changer! Ready to unlock the power of on-demand financial leadership? 📞 Contact Prima Consulting today for a free consultation and let's chat about how we can take your business to the next level! 🌟💬 #FractionalCFO #SaudiCFO #ControllerServices #FinancialStrategy #BusinessGrowth #KSA #Riyadh #Jeddah #Dammam #SaudiArabiaBusiness #Accounting #Finance #FinancialManagement #Investment #RiskManagement #Compliance #Scalability #CostSavings #StrategicPlanning #FinancialLeadership #PrimaConsulting #CFOonDemand #FinanceExecutive #BusinessAcumen #FinancialModeling #Budgeting #Forecasting #FinancialReporting #MergersAndAcquisitions #DueDiligence #FinancialDueDiligence #FinancialPlanning #Entrepreneurship #BusinessDevelopment #Startups # SMEs #BusinessConsulting #FinancialConsulting #FinancialServices #KSAVision2030 #SaudiBusinessmen #SaudiEntrepreneurs

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For startup founders, an exit is a defining milestone, but it comes with its own set of challenges—especially in terms of taxes. Our blog provides actionable insights into navigating tax implications of stock vs. asset sales, handling cross-border tax challenges, and planning early for tax efficiency. Learn how to make informed decisions that preserve more of your exit's value. Partner with Rooled to create a tax-efficient strategy for a financially rewarding exit. LINK: https://ow.ly/KuQ150U2tZa #Accounting #CFO #Tax #Finance #Startup

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New on the blog for #startups and #founders, understanding when it's time to hire a CFO. Blu Ventures Partner Hal Shelton delves into the growing financial demands faced by founders as they scale their business and the key indicators signaling the need for a CFO. #earlystagestartups #earlystageinvesting #vcfunding https://lnkd.in/eK8niZzS

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Charging client setup or onboarding fees is essential for tax and accounting professionals. These fees not only compensate for the time and resources invested in bringing new clients onboard but also help establish clear expectations from the beginning. Onboarding involves gathering essential documents, setting up accounting systems, and aligning client goals with service offerings, all of which require significant effort. Implementing these fees ensures your firm maintains a sustainable workflow by covering the costs associated with consultations, software setup, and initial planning. It also encourages client commitment and helps identify serious clients willing to invest in a long-term relationship. This upfront investment creates transparency and sets the tone for a professional engagement, reducing potential misunderstandings down the road. From a business perspective, onboarding fees improve cash flow, allowing your firm to cover administrative costs while enhancing service quality. They also demonstrate the value of your expertise, reinforcing that your services extend beyond routine compliance. Adding onboarding fees to your pricing model can elevate your firm’s professionalism and enhance long-term client relationships. #TaxPlanning #AccountingLife #OnboardingStrategy #ClientManagement #BusinessGrowth #TaxPros #SmallBusinessAdvisors #CPACommunity #AccountingServices #FeeStructure #TaxFirmGrowth #ClientSuccess #AccountingTips #TaxPreparation https://lnkd.in/e7pnaFKu

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When to hire finance help in your small business? Starting out — $0-1m annual revenue — hire a bookkeeper Established — $1-15m annual revenue — bookkeeper and/or controller + optional fractional CFO Larger SMB — $15m+ annual revenue — staff accountant + controller + FT or fractional CFO Check out this quick guide we built: https://buff.ly/4bC2Fsq #proftmastery

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Cost Segregation is a powerful tax tool that can significantly boost your cash flow 💸, yet common misconceptions might be holding you back. Let’s clear the air: ➼ It’s more than just a timing difference—accelerating depreciation now maximizes your savings 💰. ➼ Even older properties can benefit—no need to amend past returns 🏚️. ➼ No, it doesn’t increase audit risks—the IRS supports well-documented studies 📋. ➼ Small properties? Yes, they can still deliver big savings 🏠. ➼ Recapture fear? The benefits often outweigh any potential recapture taxes 📉. Get the full scoop and ensure you're not leaving cash on the table 💵. Consult with our experts today! 🔗 Learn more at https://acom-capital.com/ 🔍 #taxsavings #costsegregation #realestate #commercialfinance #acomcapital

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Charging a client setup or onboarding fee is a smart strategy for tax and accounting professionals. It covers the initial time and resources spent gathering and organizing financial documents, setting up software, and understanding the client’s unique financial situation. This upfront fee ensures that both parties are committed and establishes a professional tone from the start. It also compensates for the extra effort needed to tailor services to the client’s specific needs, which often requires additional work before regular services can commence. By charging this fee, professionals can provide better service by dedicating the necessary time to thoroughly onboard each client, creating a strong foundation for a long-term relationship. #AccountingTips #TaxProfessionals #BusinessStrategy #ClientOnboarding #FinancialPlanning #TaxAdvisors #ServiceFees #BusinessGrowth #ClientRelations #ProfessionalServices https://lnkd.in/eCfumPJc

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🚀 Bookkeeper, Accountant, and Fractional CFO Alert! Today, we're thrilled to launch the Float Partner Program for bookkeepers, accountants, and fractional CFOs who serve 🇨🇦 companies! You’ll access exclusive Float Partner benefits – including free access to Float’s Professional Plan for your firm and your clients. Here’s why Float Partners are already loving the program: ✔ Client Savings: Save your clients time and money with exclusive Float pricing, time-saving automations and competitive rewards. ✔ White Glove Support: Access dedicated support and onboarding resources to ensure your firm and clients fully maximize the value of Float. ✔ Month-End in Minutes: Harness the power of automation so you can stop chasing receipts for your clients and close their books up to 8x faster. “Float’s platform streamlines our expense management, while their integrity enhances our client service. A great partnership for LiveCA.” - Chad Davis, LiveCA LLP Learn more and join the Float Partner Program here: https://lnkd.in/gHbqUYAZ

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Bringing on your first hire in your startup will add tremendous value….if done right We're here to dispel the myths on who to hire and when ⬅️BOOKKEEPER➡️ We’ve seen startups hire a bookkeeper as their first Finance & Accounting hire…and that oftentimes causes trouble Bookkeepers are great for remaining cost-effective, but before you know it, you’ll have a set of problems that are too challenging for a bookkeeper to solve… Some startups are OK with this, as one of the founders have a strong Finance & Accounting background… Another big mistake Your Finance & Accounting function contains crucial data & operations, but is not where a founder should be spending his / her time working. ⬅️CONTROLLER➡️ Some startups instead hire a controller as their first hire That too can cause trouble… Hiring a controller is great, as they bring a ton of experience But you don’t want a controller doing work that someone junior should be doing… You’ll be paying an unnecessary premium price on that work, and your controller won’t appreciate doing work that doesn’t advance them in their career We love it when we see a controller get involved on the FP&A side, as we find that many stay just on the accounting side ⬅️VP OF FINANCE➡️ VP of Finance is the most common first Finance & Accounting hire that we see startups make, and it’s supported along with a fractional solution. We find that they typically know a lot more about Finance / FP&A, but a VP of Finance who also knows enough on the accounting side of things to be dangerous is a really powerful combination. ⬅️SENIOR ACCOUNTANT➡️ Having a senior accountant, who knows a ton about the accounting side, along with a good VP of finance is my favorite combination in an early stage company. You get a great mix of skills, cost savings, room for growth in each of their careers, and cover both the Finance and Accounting side with each hire ⬅️HIRING FRACTIONAL➡️ Hiring fractional is the most common approach we see for startups pre Series B to have. Before you can afford a full time hire, and before you have enough work to fill that full time hires time, working with a fractional solution where you get multiple roles at a fractional level is a great way to save costs, and get the unique support you need at that stage ——————————————— Did you find this content helpful? We’d love to hear from you in the comments below so that we know what to produce next

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Founders, Is Your Accounting Firm Consulting You on Your Chart of Accounts? As an early-stage founder, you know your business best. Your accounting firm should recognize this and involve you in finalizing your chart of accounts (CoA). Why does this matter? The CoA is the foundation of your financial reporting. If it doesn’t align with how your business operates, you might struggle with: 🔹 Tracking key revenue streams 🔹 Understanding your cost structure 🔹 Preparing accurate investor reports 🔹 Making data-driven decisions Here’s what you should expect: ✅ A collaborative discussion about your business model and revenue streams. ✅ A clear explanation of how the CoA will support financial reporting and compliance. ✅ Flexibility to adapt the CoA as your startup evolves. Don’t settle for a cookie-cutter approach. Your business deserves a customized financial structure that reflects your unique vision. Make sure your accounting firm sees you as a partner, not just a client. At #Econiiq, we prioritize collaboration and ensure your CoA is built around your needs and goals—because we believe every founder should have a finance system they truly understand. Have you faced challenges with this? Share your experience in the comments! #StartupFinance #EarlyStageFounders #ChartOfAccounts #AccountingTips #Econiiq #FounderJourney #FinanceSimplified

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Bringing on your first hire in your startup will add tremendous value….if done right We're here to dispel the myths on who to hire and when ⬅️BOOKKEEPER➡️ We’ve seen startups hire a bookkeeper as their first Finance & Accounting hire…and that oftentimes causes trouble Bookkeepers are great for remaining cost-effective, but before you know it, you’ll have a set of problems that are too challenging for a bookkeeper to solve… Some startups are OK with this, as one of the founders have a strong Finance & Accounting background… Another big mistake Your Finance & Accounting function contains crucial data & operations, but is not where a founder should be spending his / her time working. ⬅️CONTROLLER➡️ Some startups instead hire a controller as their first hire That too can cause trouble… Hiring a controller is great, as they bring a ton of experience But you don’t want a controller doing work that someone junior should be doing… You’ll be paying an unnecessary premium price on that work, and your controller won’t appreciate doing work that doesn’t advance them in their career We love it when we see a controller get involved on the FP&A side, as we find that many stay just on the accounting side ⬅️VP OF FINANCE➡️ VP of Finance is the most common first Finance & Accounting hire that we see startups make, and it’s supported along with a fractional solution. We find that they typically know a lot more about Finance / FP&A, but a VP of Finance who also knows enough on the accounting side of things to be dangerous is a really powerful combination. ⬅️SENIOR ACCOUNTANT➡️ Having a senior accountant, who knows a ton about the accounting side, along with a good VP of finance is my favorite combination in an early stage company. You get a great mix of skills, cost savings, room for growth in each of their careers, and cover both the Finance and Accounting side with each hire ⬅️HIRING FRACTIONAL➡️ Hiring fractional is the most common approach we see for startups pre Series B to have. Before you can afford a full time hire, and before you have enough work to fill that full time hires time, working with a fractional solution where you get multiple roles at a fractional level is a great way to save costs, and get the unique support you need at that stage ——————————————— Did you find this content helpful? We’d love to hear from you in the comments below so that we know what to produce next

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