Dana Pyles

As #PRpros continue to take on more work in their roles, 49% find that having enough resources to do their jobs is their top concern. Michael Kaye joined our 2024 State of PR webinar to share insights into the day-to-day life of a PR pro. See Michael's answers to audience questions and watch the full webinar on our blog. Link in the comments!

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🚀 Our 2025 New Year Outlook Survey is live! 🚀 Ad agencies, marketing services firms, and PR firms: in just 3 minutes, share your insights to help shape our January report and get your free copy! Topics include: ✨ Trends in ad agencies ✨ In-house agency dynamics ✨ Spending outlooks ✨ Reasons for agency reviews ✨ RFP trends ✨ New questions on pricing Your input fuels insights for your business development in 2025. Join us and make an impact! (Link in the 1st comment)

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By optimizing direct mail with digital elements, you can create a truly immersive experience that drives engagement and conversions. https://lnkd.in/eYN74atA #analyticmarketingpartners #directmail #ampanalytic #directmarketing #DataAnalytics #digitalmarketing

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This is the time of year when many of our clients begin their annual brand planning. They’re looking at goals and priorities for next year and trying to figure out what they’ll be doing and the resources needed to keep this year’s momentum going. Learn how an agency can help: https://bit.ly/47x8x4J #AgencyInMotion

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BAM’s superhero secret: Print ads aren’t relics of the past—they’re the caped crusaders of trust, engagement, and targeted reach. https://ow.ly/btX250Uiynx #BuildYourBrand #CustomerConnection #BrandCredibility #MarketingSuccess #EngageYourAudience

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Google Ads introduces "Consent settings" for enhanced data privacy control and user consent management. Learn more at: https://bit.ly/46sRe4B . . . #WSM #WallStreetMarketing #marketing #advertising #marketingnews #advertisingnews #marketingtrends #advertisingtrends #branding ⁠ #GoogleAds #DataPrivacy #UserConsent #DigitalMarketing #PrivacyCompliance

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Elevate your holiday campaigns this year with strategic insights from "Morning Conversations with Matt." Learn how to create engaging content that resonates with your audience and adds genuine value to your brand. Tune in now: https://ow.ly/qX1l50RywVb Read the full conversation here: https://ow.ly/qX1l50RywVb #MorningConversationwithMatt #HolidayCampaigns #MarketingStrategy

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In this Called to Action episode, we explore the latest video marketing trends and strategies for #B2B brands. 🎥 Join Dylan Rhudd, Janet Mesh, and Tucker Delaney-Winn as they cover: 📹 Top video content for generating leads & sales  🎬 Integrated video strategies with webinars  💑 Building brand trust through video  🏆 Case studies that drive conversions Tune in to learn how to leverage video in 2024, with insights from Wistia, DemandScience, ON24, Edelman, and LinkedIn: https://lnkd.in/eiXgKGz3 #VideoMarketing #B2BMarketing #MarketingStrategy #CalledToAction

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Press releases go beyond just delivering news – they’re a powerful tool for building your brand. 💥 Lisa Davis reveals how to unlock their full potential and support long-term goals. Learn more: https://ow.ly/Vup950Ugosq #PressReleases #PR #BrandMarketing

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Our CEO, Starr Million Baker, was recently featured in a Forbes article discussing complaints commonly shared by new clients about their previous agencies and how to use this information to build stronger partnerships. Her key takeaway? Agencies must remain proactive. 💬 "Clients leave agencies because they have become reactive and stale. They wait for the client to tell them what to do, but the client has hired them to provide proactive guidance. This misalignment causes frustration and, eventually, agency turnover. Agencies have got to remember that clients hire them for their outside perspective and expertise. They must stay in a proactive state." Head to the article to see her insights alongside those from other agency leaders.

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In this MarTech Series article, Jennifer McAdams states, "To properly equip marketers with the tools necessary to actually do more with less, CMOs need to address the current challenges that marketers face, and provide them with the solutions and support required to get the job done." Read on to learn more: https://lnkd.in/dyNh82iW

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It’s #Workshare Wednesday and we’re focused on account-based marketing. #ABM is a powerful tool that allows brands to target and engage audiences of one, few, or many. April Six creates account-centric ABM programs that combine AI-driven dynamic segmentation with innovations for advanced delivery & reporting. Visit https://bit.ly/3VhcyWF to learn how we’ve leveraged ABM to help B2B brands understand & connect with prospects. And watch for the next case study post showcasing how we helped semiconductor leader AMD transform its acquisition of new accounts through ABM. #agencylife #digitalmarketing

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When working under the assumption ‘the customer is always right’, clients lose out on the chance to ask questions and capitalize on innovation. At SMI, we’ve made a slight revision to this classic sales axiom for a process that produces measurable results: The customer should always be heard. Read how our approach is opening opportunities for brands across radio, podcast, and streaming. #audioadvertising #brandsafety #AI #podcasts #radio

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