Doug Pittman

Everyone wants to know how to optimize their website for SEO yet it can seem complicated for many. This information can apply not only to dental practices but also to dental coaches/consultants and other industry leader's websites! In this video, I keep it simple and talk about the simple things, like what to put in your headlines (H1 and H2s), paragraphs, and blog content! https://lnkd.in/gHPntdHW

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🌐🎯 💡🚀 **Title: KarmaCheck's $45 Million Series B Funding: Revolutionizing Background Checks and Credentialing** 💡KarmaCheck, a technology-driven solution for background checks, credentialing, and compliance, has recently secured $45 million in a Series B funding round, marking a significant milestone in its journey to modernize the industry. Led by Parameter Ventures and joined by PruVen Capital, Velvet Sea Ventures, GC1 Ventures, and NextView Ventures, the oversubscribed financing round underscores the growing recognition and adoption of disruptive innovations in the background check sector. With a focus on leveraging cutting-edge technology, exceptional service, and AI-driven processes, KarmaCheck is poised to redefine the landscape of background checks, enhancing efficiency, accuracy, and candidate experience across various industries. 💡**Eric Ly's Vision: Empowering Talent and Opportunity** 💡**Driving Success Through Innovation and Customer Experience** KarmaCheck's success is underscored by its impressive growth metrics, including a revenue increase of over 600%, a substantial expansion of its customer experience team, and the delivery of millions of screenings. By prioritizing technology innovation, expert-led customer service, and an AI-forward approach, KarmaCheck has differentiated itself in the industry, offering fast and accurate results while ensuring a seamless and transparent candidate experience. 💡**Customer Testimonials and Industry Recognition** The impact of KarmaCheck's transformative solutions is evident in testimonials from industry leaders like Pete Hietpas, CEO of PRN Healthcare, who lauds the platform for its accuracy, speed, cost-effectiveness, and candidate experience. The company's success in highly credentialed industries like healthcare, where speed-to-hire is a competitive advantage, highlights the demand for streamlined, transparent, and efficient background check processes. KarmaCheck's commitment to customer success, product innovation, and operational excellence has garnered recognition from investors like Parameter Ventures, affirming its position as a leader in modernizing professional background checks. 💡**Looking Ahead: Driving Innovation and Excellence in Background Checks** As KarmaCheck continues to disrupt the background check and credentialing industry, its focus on harnessing technology, enhancing user experience, and ensuring compliance with regulatory standards sets a new standard for modern workforce solutions. By delivering accurate background checks faster, streamlining processes, and prioritizing customer success, KarmaCheck is poised to shape the future of background checks, enabling greater speed, simplicity, and transparency in the hiring process. #KarmaCheck #SeriesBFunding #BackgroundChecks #Credentialing #Innovation #Compliance #UserExperience #Efficiency #Transparency #TechDisruption.

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There’s a super simple video asset most businesses need, but is rarely talked about. I call it a Checkpoint Video. Think about the big purchase decisions someone might make. Something like: 🏡 A contractor for a roof replacement 🩺 A doctor for a surgical procedure 🎥 A video strategist for marketing There’s typically a handful of steps before committing to working with someone. Form submissions, estimates/consults, proposals… Each step has two possible outcomes: 1) Move someone closer to “yes” 2) Lose someone’s interest The longer a sales process, the more likely someone is to fall off and lose interest. Enter: The Checkpoint Video These are short video assets designed to meet people at each “step” to keep them engaged and moving forward. Simple “thanks for scheduling, here’s what to expect next” videos can work wonders to make people comfortable. It’s another “touch” that people probably aren’t getting from other service providers in their market. The more engaged someone is with a business, the more likely they’ll go with them over someone else. Figure out the “checkpoints” in your clients’ sales processes, and make videos telling people what they need to hear. It’s a simple tweak with a massive impact on good will. #videobusiness #videostrategy #videomarketing #checkpointvideo

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The Power of Hashtags in Social Media Marketing In the ever-evolving landscape of #socialmediamarketing, hashtags have emerged as a powerful tool for businesses to amplify their reach, engage with their audience & enhance their brand presence. Here’s why leveraging #hashtags should be a cornerstone of your #socialmediastrategy. Expanding Reach: Hashtags function as a digital magnet, attracting users who are interested in specific topics. By incorporating relevant hashtags into your posts, you increase the likelihood of your content being discovered by a broader audience. This expanded reach is particularly valuable for small businesses & #startups looking to grow their online footprint without a significant #advertising budget. Enhancing Engagement: Engagement is a key metric for social media success, encompassing likes, comments, shares & saves. Posts with hashtags tend to receive higher engagement rates because they are more easily found by users searching for those specific topics. Hashtags act as a bridge connecting your content with potential followers who are already interested in similar subjects, fostering a more engaged & interactive community. Building Brand Awareness: Consistent use of branded hashtags can significantly boost brand recognition. Creating a unique hashtag for your brand or a specific campaign encourages users to share content related to your brand, effectively turning them into brand ambassadors. This user-generated content not only increases your brand's visibility but also adds a layer of authenticity & trustworthiness. Tracking Performance: Hashtags are also valuable for tracking & analysing the performance of your social media campaigns. By monitoring the usage & engagement of your campaign-specific hashtags, you can gain insights into how well your campaign is resonating with your audience. These insights can inform future strategies, helping you refine your approach & achieve better results. Joining & Creating Trends: Participating in #trendinghashtags allows your brand to join broader conversations & increase visibility. However, creating your own trending hashtag can have an even more profound impact. A well-crafted, original hashtag that resonates with a large audience can go viral, providing an exponential boost to your brand’s reach & engagement. Best Practices for Hashtag Use: • Ensure your hashtags are relevant to your content & audience. • Use tools like Hashtagify or Ritetag to find popular & trending hashtags in your niche. • Use your branded hashtags consistently across all platforms to build recognition. • Avoid overloading your posts with hashtags; a few well-chosen hashtags are more effective than a cluttered list. Engagement: Monitor & engage with users who use your hashtags to foster a sense of community & loyalty. For more about The Power of Hashtags see #ThePowerofHashtags #Ebook by #MikeArmstrong for just £9.99 https://lnkd.in/eap8uv9C

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I enjoy scanning websites for ADA Compliance issues. It may be an unusual hobby, but it helps me gain valuable insights into the industry. Recently, I began scanning sites launched by agencies. One particular site, a celeb-founded brand announced by an agency, caught my attention: - Home Page: 348 issues - ADA Statement Page: 74 Issues - Product Detail Page: 174 issues - Collection Page: 294 issues It's surprising to see the high number of issues across different pages. How does an agency manage to operate with such glaring compliance gaps? #ADA #WebsiteAccessibility #DigitalCompliance #WebDevelopment

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Maximize your content by repurposing it across different platforms. Turn a blog post into a video, a webinar into a podcast, etc. Check out the ways we can assist you. https://lnkd.in/gF7KjdWB #irocmbs #bosslady #smallbiztips #entrepreneurlife #successful #mentorship #business #coach #socialmediacoach #networking #outsoursing #productivity #streamlining

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Are you using Facebook or Instagram Ads for your medical practice? If so, AND you have the Meta Pixel installed on your website, there is a good chance that you are violating HIPAA (the main exception is if you installed a layer of protection between your website and Meta). I am not a lawyer so this is in no way legal advice. That said, I have worked with hundreds of healthcare practices and personally spent hundreds of hours over the past few years making sure that WebForDoctors is HIPAA compliant. Based on my research, when it comes to the Meta Pixel, here are 3 sources that I trust. HIPAA & FTC 101 For Marketers - episode of a podcast from a healthcare marketing agency - https://lnkd.in/gA_BFiE8 Can Healthcare Organizations Do Retargeting Ads? - well-written summary of the answer to this question from another healthcare agency - https://lnkd.in/g2ag3Zju How To Make Facebook Ads HIPAA Compliant and Still Get Conversion Tracking - overview of a (fairly pricey) solution to the problem - https://lnkd.in/gXhnBbfX

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Let’s Talk About Hemp Based THC & Bodybuilding 🌿 If you’re into fitness and building strength, you know the grind is REAL. But have you ever considered how Hemp-Based Delta 9 THC might give you an edge? Yep, we’re talking LEGAL THC you can order online—no dispensary needed. Here’s why bodybuilders are loving it: 😌 Recovery Game-Changer After crushing a tough workout, your muscles need time to heal. Delta 9 THC helps relax both body and mind, easing soreness and improving recovery time so you can hit the gym harder, faster. 🛌 Better Sleep = Better Gains Sleep is when your body rebuilds and grows. Delta 9 is known to promote deeper, more restful sleep, giving your muscles the recovery they deserve. 😎 Stress-Free Lifting Whether it’s gym anxiety or just life stress, Delta 9 can help you stay focused and calm, keeping your head in the game and your lifts on point. And here’s the best part: Hemp-Derived Delta 9 THC is federally legal and available without a medical card. You can enjoy all these benefits without worrying about breaking any laws. So, if you’re serious about gains, why not add this legal, plant-based powerhouse to your routine? Let’s hear it—anybody out there using Delta 9 for fitness recovery? Drop your thoughts below! #Delta9THC #Bodybuilding #Recovery #FitnessJourney #LegalTHC #HempPowered #Cannabis #THC #Marijuana

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Medicare Direct Inbounds Medicare Direct Leads and Traffic sent directly to the buyer's site. Inbound Traffic All traffic is G2 certified, CMS approved, and comes from O&O sites. We can provide you with admin access to our website to view ad analytics and traffic stats. If you're in Florida, feel free to schedule a meeting with our Affiliate Manager. Let's make this AEP a success! #aep #aep2025 #medicare #medicareinbound #inbound #medicarraep #inboundcall

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Improving your cannabis dispensary's SEO doesn't have to be complex. Learn how to rank #1 for the terms your potential customers are using to find your competitors.

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Is Your Video Marketing On Full Beam? Police Commissioner, Jim Gordan, knew he had no option. He needed help and the only person who could wasn’t in the phone book! He flicked the switch on the specially modified Klieg searchlight. The beam was so strong no one could miss it! In the circle of strong light reflected on the dark, cloudy sky was the unmistakable shape of a bat. The same voltage should apply to your marketing videos. To have the same effect though, it’s your SEO that becomes your very own searchlight! Most articles on SEO relate to websites, blogs, and articles. Many companies who do have video as a part of their marketing toolkit often forget that video also needs SEO. That’s crazy when you discover that, according to predictions, 82% of all online traffic will very soon be video content. Video should, in fact, be leading your marketing, not merely as an add-on! Six of the best There are six ways to add great SEO to your video: o The Title There are many books on public speaking, all with rather dull titles.  A Thumbnail Because humans respond first to images rather than text, thumbnails are vital.  Closed Captions Closed captions, the text that appears on your video, are best when they are created by you, rather than leaving it up to You Tube, who may very well make a hash of it. Because it’s text any SEO keywords within it will be seen by search engines and raise your profile.  Transcripts Transcripts - the script you provide, or is created by You Tube – should be provided with every video you create. It’s so much better if you provide the script. A good example of this is Ted Talks. Nearly every video, such as this one on their site has a ‘Read Transcript’ button. An added benefit is the time code attached to each paragraph of voice over. Transcripts play the same role as closed captions. Google gets cleverer by the day, and can now read your video’s closed captions and transcript. The better your SEO within your voice over, closed captions, and transcript, the greater your opportunities to reach your target audience becomes. Transcripts also make it easier for your audience to interact with the content of your video.  Metadata It’s important to give search engines as much information as possible including: o The category - ‘Movie’ isn’t enough. ‘Sc-Fi action movie’ is much better. o The Location and language – A video with an English title but with a voice over in Swedish, your audience will be smaller than it could be.  Short and long-tail keywords Both have impact, but long-tailed keywords – three to five words - are more specific than single words or generic terms, and have a higher chance of ranking well with your targeted niche audience. Do you have to do the video SEO yourself? Thankfully, no. If you are using a professional video marketing company, like Opus Media, they ensure your video shines as brightly as possible. Drop a note in the comments and let us know. We’d love to hear about it. ''Link in comments''

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LOS ANGELES INJURY ATTORNEYS - Running a local campain...(213) PAIN-444 - Going for nationwide response...1-844-PAIN-444 - Need a keyword for digital & SEO...www.1844PAIN444.com - Have marketing budget to spend...Give me some of it and take all 3! Phone Number Plus 1-888-PNP-PLUS #painlaw #paininjurylaw #personalinjurylaw #painlawyer #injuryattorney #legalmarketing #lawyeradvertising #branding #marketing #advertising

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Automate Data Collection: Use Make to automate the gathering of content ideas from various sources like social media, RSS feeds, and email surveys. Read more 👉 https://lttr.ai/AToZw #Crowdfunding #Equitycrowdfunding #Marketing #SocialMedia #Community #ExtensiveCodingKnowledge #OfferRobustFeatures #BuildBrandAwareness #crowdfunding #equitycrowdfunding

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🎭 Unmasking the Digital Marketing Mirage: A Veteran's Guide Tired of being bamboozled by bogus agencies? You're not alone. With 20 years in the trenches, I've seen the good, the bad, and the downright ugly. Let's expose the scam artists and help you spot the real deal. Red Flags to Watch For ⚡ : Unrealistic Promises: If an agency guarantees a 100x ROI, they're probably selling unicorn dust. Remember, even the golden goose lays one egg at a time. Sustainable growth is built on realistic expectations, not magical thinking. Bargain Basement Budgets: Cheap marketing often equals cheap results. Investing in your brand is an investment, not a gamble. Don't let short-sighted cost-cutting undermine your success. Badge-Wearers: Beware of agencies flashing shiny badges like they're collecting Pokémon cards. Claims like "Google Premier Partner" or "Top 3% of Google Partner Agencies" should be verifiable. Real badges are clickable and lead to the agency's profile page. If it’s just a picture, it’s as real as my cat’s dreams of becoming an astronaut. Phantom Experts: Agencies boasting armies of experts? More like a squad of interns. Do your research. LinkedIn is your friend. Don't be fooled by inflated claims. Check out the team members' profiles and experience. Client Lies: Claims of working with big-name brands? Ask for proof. Don't be fooled by fake logos and tall tales. Always verify partnerships and request case studies. Jack-of-All-Trades, Master of None: An agency that claims expertise in everything from SEO to brain surgery is likely full of hot air. Specialization is key. A well-rounded agency will have dedicated experts for different areas. Fake Reviews: Glowing testimonials that sound too perfect? They probably are. Look for genuine feedback with real names and details. A quick Google search can reveal the truth. Be wary of overly generic or vague reviews. Tick-Tock Pressure: Feeling rushed into a decision? Alarm bells should be ringing. Quality agencies value long-term partnerships and don't need to hard sell. Take your time to evaluate your options. Vanishing Act: An agency that can't show you their work? Run, don't walk. Transparency is essential. A strong portfolio is a sign of confidence. Ask for specific examples relevant to your business goals. Remember: The digital marketing world is full of shiny objects. Don't be blinded by glitter and empty promises. Look for agencies with a proven track record, a transparent approach, and a team of real people who are passionate about your success. Have you encountered any scam agencies? Share your horror stories in the comments! Let's expose these fraudsters together and build a stronger, more trustworthy digital marketing industry. #DigitalMarketing #AgencyScams #MarketingVeteran #WebMa

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Your logo, fonts, and colors are just the beginning of your brand! While these elements are important, true branding goes much deeper. In the competitive #GovCon marketplace, having a brand that really connects with your target audience is crucial. Want to make sure your #branding stands out? Check out the article to learn the 6 essential branding tips for government contracting. https://lnkd.in/gbyf-GYH #EssentialGovConBrandingTips

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