Douglas Stefano

 Learn more about how healthcare organizations can develop sustainable and optimal denial management processes. Follow RevSpring Healthcare for insight and perspective.

1

Tailoring the patient experience leads to better outcomes for providers and patients. Follow RevSpring Healthcare to gain insight into what patients want and expect.

1

One key way to build trust is through clear and concise messaging that addresses what the patient needs and conforms to the patient's preferences. Follow RevSpring Healthcare for insight and perspective.

1

Direct mail remains a key marketing tool despite digital noise. Taylor leads in direct mail services, printing and mailing over two billion pieces annually. Whether for a standalone campaign or an integrated omnichannel strategy, we have what you need for success. Let's discuss partnering on your campaign efforts today! #Marketing #DirectMail #OmnichannelMarketingStrategies

2

The outcomes you drive from your automated payment systems and digital communications only are as good as the data on hand and the business goals in place to sync with the data. Follow RevSpring Healthcare for more insight and perspective.

1

💡 The False Dilemma of Digital vs. Print, Part 3 💡 Considering the effectiveness of direct mail in reaching your customers? Xerox presents compelling reasons why hitting their mailbox might be more impactful than flooding their inbox with messages. Find out why direct mail can be a superior investment in engaging your audience. If you have a direct mail project in mind, Villanti Printers is here to assist. Book an appointment with me today and let's explore the power of print marketing together. #printmarketing #directmail #digitalmarketing #print #eddm #printadvertising #digitaladvertising Read more about how direct mail surpasses email marketing: [Link to Xerox article]

1

Print & Graphic Communications Association Prevails on Proposed NYS Carbon Black Ban! We are pleased to report that the NYS Legislature has adjourned without passing the Extended Producer Responsibility (EPR) bill containing the proposed ban on carbon black, the primary pigment in black printing ink. Thanks to all who were involved in this effort! We had many companies write letters and make personal calls, expressing their concerns about this critical issue! In achieving this victory, PGCA worked with a coalition of associations opposed to the EPR bill. However, the Print & Graphic Communications Association was one of only a few associations, such as the Color Pigment Manufacturers Association (CPMA) and the National Association of Printing Ink Manufacturers (NAPIM), and others, whose primary focus was on fighting the proposed carbon black ban. Without our focus on this critical issue, it is doubtful if the proposed ban, which would have essentially destroyed the packaging and label business in NYS, would have been removed from the overall bill! To recap, several months ago, we advised the NYS industry, that the EPR bill, titled the Packaging Reduction and Recycling Infrastructure Act (PRRIA), contained a section that would ban several chemicals that were being designated as “toxic” including carbon black. Recognizing this existential challenge, PGCA jumped into action. -Prepared and sent a message, protesting the proposed carbon black ban, to all NYS legislators and Governor Kathy Hochul. -Prepared and sent an Action Alert to our industry contacts, asking them to communicate their concerns to their legislators, generating over 500 individual grassroots communications to legislators. -Hired an experienced and effective Albany lobbyist, Thomas Faist, Esq., to represent our industry -Met with individual legislators and/or staff including the following NYS legislative leaders: Bonnie Lockwood, Regional Director of Western New York for NYS Governor Hochul, Crystal Peoples-Stokes, NYS Assembly Majority Leader, Charles LeDuc, Legislative Director for NYS Assemblywoman Deborah Glick (Assembly sponsor of the PRRIA), Marie Kelly, Legislative Director for NYS Senator Pete Harckham (Senate sponsor of the PRRIA) -Commissioned an article that was used to educate legislators. -Launched a social media campaign directed at stakeholders. -Authored a joint letter opposing the legislation with one of the state’s largest printing unions, the Printing Packaging & Production Workers Union of North America -Submitted a Memorandum-in-Opposition to the NYS legislature While the NYS legislature has adjourned, you can be certain the issue is not done. The EPR bill, which will drive significant business out of NYS, will resurface before the end of 2024. Stay tuned! We are pleased to have taken a leadership role in this successful effort and are working diligently to address a similar situation in New Jersey. Please do not hesitate to contact PGCA with your concerns.

26

2 Comments

Filtering lists to remove the deceased, the incarcerated, or residents of nursing homes is not only a matter of data accuracy, but also of ethical concerns. Read more 👉 https://lttr.ai/AUIci #DirectMail #DataEnhancement #Printing

2

How Print Marketing Enhances Customer Engagement!!!! Please check out this Read! We always hear about all of the email blasts, social media marketing, digital marketing, consumer blogging, the list goes on. Yes there can be some efficacy in these marketing strategies alone. Just like if all these strategies were pieces in a puzzle. Do not disregard the "board" that makes these strategies clear , creates engagement , and drives consumers to act. "PRINTING" is the Foundation that ties them all together to make the message clear! It is the most important component in a Puzzle.

5

Direct mail remains a key marketing tool despite digital noise. Taylor leads in direct mail services, printing and mailing over two billion pieces annually. Whether for a standalone campaign or an integrated omnichannel strategy, we have what you need for success. Let's discuss partnering on your campaign efforts today! #Marketing #DirectMail #OmnichannelMarketingStrategies

3

Boost your print marketing strategy with market research and competitive analysis! Check out these resources to get started.

2

1 Comment

Boost your print marketing strategy with market research and competitive analysis! Check out these resources to get started.

1

Boost your print marketing strategy with market research and competitive analysis! Check out these resources to get started.

1

Boost your print marketing strategy with market research and competitive analysis! Check out these resources to get started.

1

Boost your print marketing strategy with market research and competitive analysis! Check out these resources to get started.

2

Our latest blog explores the intricacies of digital and offset printing, ensuring HIPAA compliance at every step. Your health information is in safe hands with Heeter! https://hubs.la/Q02F8l6y0 #HealthcareMarketing #Heeter

3