Doug Bradley

Doug Bradley

Helping law firms get more out of SEO and online visibility.

Los Angeles Metropolitan Area
1K followers 500+ connections

About

I have worked with attorneys and law firms of all sizes and understand the intricacies of marketing to your target client, even if you think they don't go to the Internet to find a lawyer like you. Everest Legal Marketing helps law firms get the most out of a well structured Search Engine Optimization strategy. Having a website is not the same as marketing a website. We can help!

Speaking Engagements:
University of La Verne – “Life After La Verne” Panelist (April 2021)
WSBCBA – Co-Presenter “Legal & Ethical Concerns for Marketing a Law Firm” (Jan. 2021)
RCBA – Guest Speaker: “Ethics in Online Attorney Marketing” (2019)
The Hon. Joseph B. Campbell American Inn of Court – Keynote Speaker: “Ethics in Online Attorney Marketing” (2017)

Services

Articles by Doug

Activity

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Experience

  • Everest Legal Marketing Graphic

    Owner

    Everest Legal Marketing

    - Present 8 years

    California

    We get law firms higher visibility in search engines and in AI platforms so they can close new business. We work with existing websites, or start from the ground up with compelling design, content and ongoing optimization for targeted phrases and keywords.

  • Legal Listings Graphic

    Owner

    Legal Listings

    - Present 4 years 2 months

    California, United States

    In late 2020 we acquired Legallistings.us, which is a comprehensive online directory for the legal industry. Our directory includes listings for attorneys, local legal resources such as courts, public defenders, as well as process servers, legal document assistants and much more.

  • PersonalInjuryLaw.Guru Graphic

    Owner

    PersonalInjuryLaw.Guru

    - Present 8 years

    PersonalInjuryLaw.Guru delivers personal injury lawyers who are true professionals. Our "Verified Gurus" meet the following criteria: 1) 10 years in practice, 2) 50% or more of their practice dedicated to injury law, 3) Validation of State Bar license in good standing.

    All personal injury attorneys can sign up for a free profile today in about 5 minutes.

  • OrangeCountyLawyers.com Graphic

    Owner

    OrangeCountyLawyers.com

    - Present 6 years 9 months

    Greater Los Angeles Area

    OrangeCountyLawyers.com is a hyper-local attorney directory that helps connect people with lawyers located in Orange County.

  • Stretto Graphic

    National Account Executive - TrustWorks

    Stretto

    - 3 years 1 month

    Irvine, Ca.

    I worked with many of the country's top corporate bankruptcy & restructuring law firms and financial advisory firms. Developed business throughout the country and was responsible for creating business relationships with 2 of the top 10 restructuring financial advisory firms in the country, and the top Corporate Bankruptcy law firm in the United States.

  • LexisNexis Graphic

    Law Firm Marketing Manager

    LexisNexis

    - 3 years

    Greater Los Angeles Area

    Developed marketing strategies focusing on brand awareness, key differentiators, software needs (SaaS), and client acquisition. Heavy emphasis on attorney website design, Search Engine Optimization and Lawyers.com & Martindale.com. Accountable to identify, report & refine marketing campaigns and adjust execution accordingly. Regularly strategized with executives on identifying new profit opportunities and the best methods to pursue them. Direct client interface to identify service enhancements…

    Developed marketing strategies focusing on brand awareness, key differentiators, software needs (SaaS), and client acquisition. Heavy emphasis on attorney website design, Search Engine Optimization and Lawyers.com & Martindale.com. Accountable to identify, report & refine marketing campaigns and adjust execution accordingly. Regularly strategized with executives on identifying new profit opportunities and the best methods to pursue them. Direct client interface to identify service enhancements and potential new products & services at private presentations, trade shows and industry exhibitions.
    -Turned around failing territory.
    -Increased territory revenue 120% first year.
    -Increased territory revenue 150% year two.
    -More CLIENT recommendations on LinkedIn than any other representative.

  • Dex Media Graphic

    Senior Media Consultant

    Dex Media

    - 3 years 11 months

    Southern California

    Advised SMBs on effective marketing solutions using solutions based selling. Handled individual advertising accounts ranging from $50k-$100k annually. Product set included Website & PPC campaigns on Google, Yahoo, Bing and Superpages.com, display advertising in the Verizon Yellow Pages and Direct Mail campaigns. Personally handled 3rd most revenue in division of 40, and 8th most revenue in region of 140 reps with ^85% retention. Ranked #1 in division for sales of Internet "Identity Bundles"…

    Advised SMBs on effective marketing solutions using solutions based selling. Handled individual advertising accounts ranging from $50k-$100k annually. Product set included Website & PPC campaigns on Google, Yahoo, Bing and Superpages.com, display advertising in the Verizon Yellow Pages and Direct Mail campaigns. Personally handled 3rd most revenue in division of 40, and 8th most revenue in region of 140 reps with ^85% retention. Ranked #1 in division for sales of Internet "Identity Bundles". 2007 Rookie of the Year @ 148% to quota. Field trained new hire representatives on products, services, prospecting and sales techniques.

Education

  • University of La Verne Graphic

    University of La Verne

    BS, BA Business Administration, Communications

    -

    Double Major:
    Business Administration - Focusing on marketing.
    Communications: Emphasis in Television Broadcasting.

Volunteer Experience

  • Website Committee - Chair

    National Association of Federal Equity Receivers (NAFER)

    - 2 years 1 month

    Education

    As committee chair in 2015 I organized and helped execute the re-launch of the www.NAFER.org website, assessed various organizational website platforms and presented findings and opinions to the Board of Directors. We implemented a solution which transformed the way NAFER interacts with it's members through it's website. The website went from an informational flyer, to an interactive communication tool with membership dues, events and Emails coordinated from one central source. I went on to…

    As committee chair in 2015 I organized and helped execute the re-launch of the www.NAFER.org website, assessed various organizational website platforms and presented findings and opinions to the Board of Directors. We implemented a solution which transformed the way NAFER interacts with it's members through it's website. The website went from an informational flyer, to an interactive communication tool with membership dues, events and Emails coordinated from one central source. I went on to continue to serve on the committee again in 2016.

  • Turnaround Management Association Graphic

    Southern California Board Member (Social Media Chair)

    Turnaround Management Association

    - 1 year 1 month

    Education

    Assisted TMA SoCal with event planning and execution, as well as Chaired the Social Media aspect of our outreach efforts.

Languages

  • English

    -

Organizations

  • California Receivership Forum

    -

    -
  • American Bankruptcy Institute

    -

    -
  • National Association of Federal Equity Receivers (NAFER)

    Website Committee 2015, 2016

    -
  • Turnaround Management Association

    SoCal Chapter Board Member 2016

    -

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