Doug Chavez

Direct Response TV (DRTV) ads have a rich history of transforming brands. From the iconic "Ch-ch-ch-Chia" Pet to the ubiquitous Snuggie, learn how these 7 historic DRTV advertisements leveraged catchy jingles, celebrity endorsements, and powerful demonstrations to become cultural phenomena and boost their brands. #HavasEdge #PerformanceMarketing #DRTV

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Why is video the future of #B2B marketing? 📈 Merkle's Sonya Hand and other execs reveal how video is helping brands break through the noise and connect with decision-makers in new ways. Explore the full discussion in The Drum: https://bit.ly/3XdzgPf

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I thought this was a great example of how advertising goals can align with culture and impact. Transformative approaches to leadership need to be in alignment with other strategies, and with leadership and data being so tightly intertwined, it makes sense that forward-thinking businesses are thinking about advertising in the context of their long-term organizational goals. #Culture #Advertising #Leadership

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Out Now, "Data-Driven Creativity: How Albertsons Media Collective is Shaping the Future of Retail Media," on The CPG View featuring Michelle Kircher-Weiskittel, Senior Director of Media, Creative, and Operations at Albertsons Media Collective. 🏆 In this episode, Michelle shares actionable strategies for leveraging retail media to enhance customer experiences, innovate ad products, and deliver measurable results. Whether you're a marketer, brand manager, or industry enthusiast, you'll walk away with valuable knowledge to elevate your retail media game.  🔥 Available on Apple, Spotify, Google, and more! 📲 🔗 https://lnkd.in/g-vBJGX8 #ecommerce #digital #omnichannel #strategy #leadership #retailecommerceclub #cpg #privateequity #playtowin #risingtides #cmo #cdo #ceo #cro #thecpgview 

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The clean room future is no longer on the horizon – it’s here. And for leading companies in every industry, clean rooms are transforming marketing strategies. 80% of advertisers spending over $1B on media are already using them. But here's the thing – most brands are only scratching the surface. While many are using clean rooms for audience insights, only a third are leveraging advanced measurement like attribution and ROAS. And broader collaboration across partners and complementary brands offers even greater potential. Modern clean rooms are now fully interoperable, breaking down silos between brands, retailers, and media partners. In talking with companies across industries, I constantly hear their desire to get started, but also recognize that this represents unexplored territory for many. To help companies navigate the complexity, LiveRamp has put together a playbook of some of the most common tactics, and I've attached a link here. Happy reading!

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Is Omnicom redefining the advertising landscape? CEO John Wren's ambitious vision combines AI, data-tech innovation, and strategic investments to lead the world's largest ad network into the future.  Read on: https://bit.ly/3ZyDHFj Story by: Venkata Susmita B. Get the hottest news updates instantly! Follow afaqs! Channel on WhatsApp now: https://bit.ly/3z3M5mI #advertising | #marketing | #campaign | #omnicom | #advertisingfuture | #advertisingindustry | #business | #growth

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👀 Check out this session on navigating the evolving terrain of generative AI in Market Research with Forrester’s Thought Leader and Industry Leaders from buzzback and Quadrant Strategies. Discover how AI can align with your #qualitativeresearch objectives leading to practical applications that will help you gain next-gen #insights and save dozens of hours per project and thousands of dollars. 📹 Watch Now: https://lnkd.in/ghKdcHu3 #MarketResearch #QualReserach #GenAI #GenerativeAI #ResearchAgency #MRXAgency

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🗣 In Pacvue’s Q2 2024 Retail Media Benchmark Report, Lee Dunbar, SVP and Head of Retail Media at Starcom, shares his thoughts on the rapid growth of Gen AI. Gen AI is revolutionizing display creatives, video, and audio formats, offering brands novel ways to effectively engage with shoppers. As AI continues to improve, smaller brands with limited budgets can now utilize GenAI to compete with industry giants.  🔎 Interested in more valuable industry expert perspectives on the evolving landscape of retail media? Click the link below to download the full report! ⤵ https://bit.ly/4f9Nvge #Pacuve #CommerceAcceleration #RetailMedia #Q2 #CPCReport #AdvertisingReport #eCommerceTrends

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Katie Manty of Omnicom Health Group joins us tomorrow at 3 pm ET for this week's livestream to explore how data can drive the customer experience. Join Katie with hosts Eric Sigel Jeff Sigel and Elena Putilina, PhD #tech #healthtech #datadriven #TwinningStrategy #data #bigdata #scaling #business

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Earlier today, Omnicom announced a strategic partnership with Amazon around its Amazon Ads service. This partnership will connect audience data to browsing and shopping insights. Annalect's Chief Experience Officer, Clarissa Season, noted the following: “We‘ve created an ecosystem that allows us to connect viewership data to audience data to the Amazon sales data, with the addition of Flywheel. We’re able to say . . . Here’s the consumer we want to go after, here’s what they’re watching. And then, what did they buy as a result of being exposed to that ad? It really is kind of full funnel.” See the full Digiday article here: https://lnkd.in/eb_YxSSt #CannesLions #OmnicomCannes

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“The future CMO will need to be a master of both art and science.” Learn how the role of CMOs is evolving and what strategies these leaders are implementing to drive business growth in Merkle’s blog: https://bit.ly/4gmWGtA

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"Retail Media is more than just a performance channel — it’s a brand-building powerhouse." Upwave's Jon Stewart discusses how retail media is transforming advertising, with proprietary data from Upwave. Read more here: https://lnkd.in/gqsCihSw #retailmedia #ecommerce #brandmarketing

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📊 In the fast-paced marketing world, blending data with creativity can feel like a balancing act. Are you navigating this journey, too? You’re not alone. Cella's latest read explores how data-driven decision-making is transforming the way we approach marketing and creativity. Discover insights on striking the perfect harmony between numbers and innovation to drive impactful results. ✨ https://lnkd.in/ejJiS9mH #MarketingStrategy #Cella #RandstadDigital

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So quite a potential saving...'The two companies employ over 130,000 people and expect to find $750m (£588.4m) of annual synergies, partly through offshoring and reducing duplication. Cuts are more likely to fall in back-office “overhead”, than “client-facing, client-servicing”... 'That will be achieved through nearshoring and offshoring jobs in cheaper locations, automation and other “platform investments” to drive smarter working... Clearly data and technology with Ai is the north star for any size companies in the sector such as our own much, much, much smaller Salocin Group...still... you have to start somewhere :o) as “a media platform, a CRM platform, a dynamic content generation platform” — and expand in new areas such as generative artificial intelligence... It will be very interesting to see if the vision can become reality and make 1 +1 =3

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Ad industry folks, especially women - read Paul Hiebert ADWEEK: 'Public filings show Omnicom’s John Wren and Interpublic Group (IPG)’s Philippe Krakowsky were the highest-paid advertising executives last year. Wren’s total compensation, which includes salary, bonus, equity awards and other forms of financial remuneration, amounted to $20.2 million. Krakowsky earned $14.4 million.' Then watch my Cannes Lions International Festival of Creativity 2024 keynote 'How To Change Advertising For The Better, Fast' on how to start your own industry and the quickest way to make an absolute goddam f*cking shit-ton of money: https://lnkd.in/e9SifRQ3 https://lnkd.in/eJpW7-aS

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How often do you leverage old-school approaches like direct buying, contextual advertising, and brand lift studies? See why legacy strategies like these are making a comeback as advertisers adapt to signal loss 👇 #DigitalAdvertising #Adtech

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🔍 I recently read an article on CMSWire titled “Consumer Trends for 2025: Insights and Opportunities Across Industries”. It highlights the increasing consumer demand for transparency, sustainability, and empathy across all sectors. These evolving expectations are reshaping how businesses engage with their audiences. 💡 In my experience, aligning marketing strategies with these values is not just beneficial but essential. By integrating transparency and sustainability into campaigns, and fostering empathetic customer interactions, brands can build stronger, more authentic connections. For more insights, check out the full article 👇

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OAAA's Anna Bager shares 2025 predictions shaping the future of OOH advertising with MediaVillage.org. From advancing technologies to shifting strategies, here’s what’s on the horizon: 📊 Advances in Measurement + Analytics: OOH advertising will continue to become more data-driven, leveraging advanced analytics to measure audience exposure, campaign effectiveness, and ROI. 💰 Budget Reallocation: More brands are redistributing budgets to OOH, recognizing its effectiveness compared to oversaturated channels. 📲 Digital Integration + Cross-Channel Campaigns: The synergy between OOH, CTV, and retail media is creating new opportunities for advertisers. 🪄 Immersive OOH Experiences: Expect more creative and immersive billboards and displays, allowing consumers to engage directly with ads and receive personalized content. 🔏 Data Privacy: Heightened scrutiny around data privacy laws and consumer trust challenges will drive advertisers toward OOH, valued for its low data footprint and privacy-friendly reputation. 📈 Programmatic DOOH: As brands seek more effective ways to stand out, real-time programmatic DOOH will set the standard for impactful advertising.

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