Doug Bushée

Doug Bushée

Reston, Virginia, United States
13K followers 500+ connections

About

As a VP and research analyst within the Gartner Sales Research Practice, I specialize in…

Articles by Doug

See all articles

Activity

Join now to see all activity

Experience

  • Gartner Graphic

    Gartner

    Arlington, Virginia, United States

  • -

    Arlington, Virginia

  • -

    Reston, Virginia

  • -

    Sterling, VA

  • -

    Alexandria, Virginia

  • -

    Washington D.C.

  • -

    Leesburg, VA

Education

Volunteer Experience

  • CORE Foundation Graphic

    Founder / Board Chair

    CORE Foundation

    - Present 19 years

    Founder of the CORE Foundation. The foundation supports social entrepreneurs and incubates new non-profits. www.corefoundation.org.

Publications

  • Understanding Digital Sales Transformation – and Common Pitfalls to Avoid

    Sales & Marketing Management

    The increased adoption of technology comes with an increased use of tech lingo. “Digital transformation” is a term that gets tossed around a lot, and companies are spending millions to make the shift to more and more digital tools.

    Digital transformation is occurring in B2B sales, of course. Companies spent millions on sales enablement (another buzzword) software, but much of it doesn’t move the needle. In fact, much of it doesn’t even get used.

    In this episode, Doug Bushée of…

    The increased adoption of technology comes with an increased use of tech lingo. “Digital transformation” is a term that gets tossed around a lot, and companies are spending millions to make the shift to more and more digital tools.

    Digital transformation is occurring in B2B sales, of course. Companies spent millions on sales enablement (another buzzword) software, but much of it doesn’t move the needle. In fact, much of it doesn’t even get used.

    In this episode, Doug Bushée of Gartner Sales Practice expounds on an article he wrote for Sales & Marketing Management about three pitfalls of digital sales transformation.

    See publication
  • How to Drive Sellers’ Adoption of Generative AI

    Gartner

    Generative AI is a transformational technology, but can also pose significant risk. Sales enablement leaders should create a plan and drive sellers’ adoption of generative AI to improve efficiency in creating enablement materials and enable revenue generating functions to improve value messaging.

    See publication
  • The Future of AI: Reshaping Society

    Gartner

    With the latest advances in generative AI and ChatGPT, AI is recasting the world landscape and changing how we live and work. Executive leaders must treat AI innovation as a societal trend and not one that impacts solely technology and business.

    See publication
  • The Gartner Sales Podcast Series

    The Gartner Sales Podcast

    Betsy Gregory-Hosler and Doug Bushée sit down with leading experts across Gartner and beyond to highlight important implications and unexpected findings for senior sales leaders across the company’s vast range of cutting-edge research.

    Other authors
    • Betsy Gregory-Hosler
    See publication

Projects

  • Using the Power of AI to Better Enable Your Organization

    2023 Gartner CSO and Sales Leader Conference Presentation

Honors & Awards

  • 2013 Best of Reston Honoree

    Reston Chamber of Commerce and Reston Interfaith

    Each year, Reston Interfaith and the Greater Reston Chamber of Commerce present the Best of Reston Awards to celebrate outstanding members of our community who have shown tremendous commitment to improving the lives of others.

Organizations

  • Reston Youth Basketball

    Head Coach

    -

    Girls youth basketball

  • Reston Soccer Association

    Girls Soccer Commissioner

    -
  • Reston Herndon Little League

    Vice President

    -
  • George Mason University School of Management Alumni Chapter Executive Board

    Board Member

    -
  • Leadership Fairfax

    Director

    -

    As a director for Leadership Fairfax, led the Marketing and Communications team. This team oversaw website development, email communication, student and alumni outreach and the adoption and utilization of social media.

  • Reston Association

    Director

    -

    Served on the board of the Reston Association, two years as Vice President. Annual revenues $10,000,000.

  • George Mason University

    EMBA Advisory Comittee

    -

    Worked with the Academic staff to improve the EMBA program.

More activity by Doug

View Doug’s full profile

  • See who you know in common
  • Get introduced
  • Contact Doug directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Doug Bushée