About
As a VP and research analyst within the Gartner Sales Research Practice, I specialize in…
Articles by Doug
Activity
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Innovate or fade into obscurity. Has your team cracked the code on a groundbreaking sales strategy? Share your story with Gartner…
Innovate or fade into obscurity. Has your team cracked the code on a groundbreaking sales strategy? Share your story with Gartner…
Shared by Doug Bushée
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Has your organization successfully implemented a unique sales strategy? Showcase your innovative excellence by sharing your best practices with us…
Has your organization successfully implemented a unique sales strategy? Showcase your innovative excellence by sharing your best practices with us…
Liked by Doug Bushée
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I was honored to be a co-author to lead author Jared Davis's 2025 State of Sales Talent which published last week. Here are some of the key…
I was honored to be a co-author to lead author Jared Davis's 2025 State of Sales Talent which published last week. Here are some of the key…
Shared by Doug Bushée
Experience
Education
Volunteer Experience
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Founder / Board Chair
CORE Foundation
- Present 19 years
Founder of the CORE Foundation. The foundation supports social entrepreneurs and incubates new non-profits. www.corefoundation.org.
Publications
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Understanding Digital Sales Transformation – and Common Pitfalls to Avoid
Sales & Marketing Management
The increased adoption of technology comes with an increased use of tech lingo. “Digital transformation” is a term that gets tossed around a lot, and companies are spending millions to make the shift to more and more digital tools.
Digital transformation is occurring in B2B sales, of course. Companies spent millions on sales enablement (another buzzword) software, but much of it doesn’t move the needle. In fact, much of it doesn’t even get used.
In this episode, Doug Bushée of…The increased adoption of technology comes with an increased use of tech lingo. “Digital transformation” is a term that gets tossed around a lot, and companies are spending millions to make the shift to more and more digital tools.
Digital transformation is occurring in B2B sales, of course. Companies spent millions on sales enablement (another buzzword) software, but much of it doesn’t move the needle. In fact, much of it doesn’t even get used.
In this episode, Doug Bushée of Gartner Sales Practice expounds on an article he wrote for Sales & Marketing Management about three pitfalls of digital sales transformation. -
How to Drive Sellers’ Adoption of Generative AI
Gartner
Generative AI is a transformational technology, but can also pose significant risk. Sales enablement leaders should create a plan and drive sellers’ adoption of generative AI to improve efficiency in creating enablement materials and enable revenue generating functions to improve value messaging.
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The Future of AI: Reshaping Society
Gartner
With the latest advances in generative AI and ChatGPT, AI is recasting the world landscape and changing how we live and work. Executive leaders must treat AI innovation as a societal trend and not one that impacts solely technology and business.
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The Gartner Sales Podcast Series
The Gartner Sales Podcast
Betsy Gregory-Hosler and Doug Bushée sit down with leading experts across Gartner and beyond to highlight important implications and unexpected findings for senior sales leaders across the company’s vast range of cutting-edge research.
Other authors
Projects
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Using the Power of AI to Better Enable Your Organization
2023 Gartner CSO and Sales Leader Conference Presentation
Honors & Awards
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2013 Best of Reston Honoree
Reston Chamber of Commerce and Reston Interfaith
Each year, Reston Interfaith and the Greater Reston Chamber of Commerce present the Best of Reston Awards to celebrate outstanding members of our community who have shown tremendous commitment to improving the lives of others.
Organizations
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Reston Youth Basketball
Head Coach
-Girls youth basketball
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Reston Soccer Association
Girls Soccer Commissioner
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Reston Herndon Little League
Vice President
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George Mason University School of Management Alumni Chapter Executive Board
Board Member
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Leadership Fairfax
Director
-As a director for Leadership Fairfax, led the Marketing and Communications team. This team oversaw website development, email communication, student and alumni outreach and the adoption and utilization of social media.
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Reston Association
Director
-Served on the board of the Reston Association, two years as Vice President. Annual revenues $10,000,000.
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George Mason University
EMBA Advisory Comittee
-Worked with the Academic staff to improve the EMBA program.
More activity by Doug
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Just feeling really lucky and grateful. Thank you Katie Douglass for leading a team I get excited to work with everyday and for coming down to Miami…
Just feeling really lucky and grateful. Thank you Katie Douglass for leading a team I get excited to work with everyday and for coming down to Miami…
Liked by Doug Bushée
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Gartner's latest: despite the buzz about return to office mandates, hybrid and remote is STILL on the rise. With Gen Z, flexibility for work life is…
Gartner's latest: despite the buzz about return to office mandates, hybrid and remote is STILL on the rise. With Gen Z, flexibility for work life is…
Liked by Doug Bushée
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Exciting news, everyone. We've just published a Gartner generative AI use-case comparison for sales enablement. In a world where 87% of sales leaders…
Exciting news, everyone. We've just published a Gartner generative AI use-case comparison for sales enablement. In a world where 87% of sales leaders…
Shared by Doug Bushée
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20 years is a long time to be in a relationship. Looking back, joining CEB, now Gartner 20 yrs ago was the most important career decision I have ever…
20 years is a long time to be in a relationship. Looking back, joining CEB, now Gartner 20 yrs ago was the most important career decision I have ever…
Liked by Doug Bushée
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Thrilled to learn that our recent article in Harvard Business Review, "What Today's Rainmakers Do Differently" has been selected for HBR's Ten Must…
Thrilled to learn that our recent article in Harvard Business Review, "What Today's Rainmakers Do Differently" has been selected for HBR's Ten Must…
Liked by Doug Bushée
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Sales kickoff events are a perfect time to re-engage your sales team with your culture. Join Kevin Hooper and me on November 13th as we discuss ways…
Sales kickoff events are a perfect time to re-engage your sales team with your culture. Join Kevin Hooper and me on November 13th as we discuss ways…
Liked by Doug Bushée
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Hey everyone. I'm happy to let you know that I've just published a note on our research into sales content that leads to smarter buying…
Hey everyone. I'm happy to let you know that I've just published a note on our research into sales content that leads to smarter buying…
Shared by Doug Bushée
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