Doug Schirle

B2B Marketers: 🚨 One Week Until the Bay Area Marketer Meet-Up! 🚨 This is your chance to be among the first to get a sneak peek of our annual State of Demand Gen Report results! During next week’s event, we’ll reveal exclusive insights from the latest survey of B2B tech marketers—just like you. You’ll get early access to the hottest trends, strategies, and challenges shaping B2B marketing for 2025. From sales alignment to the impact of AI, we’re covering it all, and you won’t want to miss out on the latest details from our brand-new research. Why Attend? ✔️ Exclusive Preview of the State of Demand Gen Report ✔️ Networking with top marketers from Uber, Lenovo, ServiceNow, and Egnyte ✔️ Actionable Insights to fuel your 2025 marketing strategies ✔️ Networking with 50 other revenue marketers  ✔️ Free Professional Headshots Event Details: 📅 Date: Wednesday, September 25, 2024 📍 Location: el PRADO Palo Alto 🕒 Time: 11:30 AM – 2:00 PM PST Don’t miss the opportunity to be at the forefront of industry insights and connect with fellow B2B marketers. Secure your spot today—space is limited! 👉 Register Now! Click on the image below...

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NEW IAB REPORT: Connected TV (CTV) Ad Format Landscape: How Standardization Can Drive Programmatic Growth and Innovation 📲 https://okt.to/xCgsr1 As #CTV viewership and ad spending soar, it’s clear that the lack of standardization across platforms is stifling the industry’s potential. IAB’s new report explores how innovation in immersive, interactive ads can improve the experience for both advertisers and viewers, fostering a mutually beneficial ecosystem, and offers a comprehensive overview of established and emerging CTV ad formats while highlighting the urgent need for #standardization.

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The clean room future is no longer on the horizon – it’s here. And for leading companies in every industry, clean rooms are transforming marketing strategies. 80% of advertisers spending over $1B on media are already using them. But here's the thing – most brands are only scratching the surface. While many are using clean rooms for audience insights, only a third are leveraging advanced measurement like attribution and ROAS. And broader collaboration across partners and complementary brands offers even greater potential. Modern clean rooms are now fully interoperable, breaking down silos between brands, retailers, and media partners. In talking with companies across industries, I constantly hear their desire to get started, but also recognize that this represents unexplored territory for many. To help companies navigate the complexity, LiveRamp has put together a playbook of some of the most common tactics, and I've attached a link here. Happy reading!

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We are expanding the SoCal Digital Studio LinkedIn Company Page to provide organizational business and marketing insights to arm you with resources to more effectively compete in our increasingly fluid business environment. Follow us! #linkedincompanypage #businessinsights #marketinginsights SoCal Digital Studio #businessmastermind

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Never bad to work for a company being recognized by one of the leading industry organizations. Thanks AdExchanger for the recognition and hard work that has gone into Adform trying to Change the Game. Transparency matters. Data Privacy matters. Carbon reduction matters. Reach Rate matters. Your marketing results matter. #adtech #programmatic #transparency #reach

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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First-party data is great... but it’s only half the story. Watch LiveRamp's latest episode of Here's the deal... with CEO Scott Howe to understand why data collaboration is the key to better advertising performance.

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📣 If you're in SF, do not miss the ForgeX Account-Based Innovation tour. 📣 Learn from best-in-class #ABM leaders who are innovating the future. Davis Potter and the ForgeX team are taking their latest research on the road. Mary Gilbert (Kerford), #CMO at Folloze, will share how to build, optimize, and scale your account-based #GTM strategy with confidence. What to expect: 1. Learn modernized ABM research and innovative best practices that reflect the future of account-based GTM. 2. Network with +50 senior #B2B leaders in structured roundtable discussions. 3. Gain real-world strategic and tactical takeaways from leading ABM programs that will immediately up-level your strategy. Join the team on November 12th at Autodesk. Register ➡️ https://lnkd.in/dWc6zJqg #gtmstrategy #b2bmarketing #abm #abx #marketing

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🎉 Really excited about this one.... An interesting thing is happening in the performance marketing ecosystem: digital media has become slower and more aggregated in terms of feedback, while OOH and DOOH have become more granular with faster reporting, meaning there's a 'meeting in the middle' and OOH is earning its rightful place in the sales funnel. There's a lot to unpack, but looking forward to chatting on it! #performancemarketing #ooh

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Roku will offer free use of a platform that repurposes social content into connected TV (CTV) creative to advertisers running campaigns through its self-service platform, per details shared exclusively with Marketing Dive

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With more and more retailers developing their own advertising ecosystems, how should brands and agencies decide which retail media networks to invest in? My Skai colleague Nich Weinheimer recently outlined the key considerations to Street Fight: 🥅 Alignment with business goals and sell-through on the given channel 🎯 Assurance that the RMN's audience aligns with your target buyer group 🏹 Understanding of all of the targeting options that the RMN provides 🛒 Availability of multiple ad formats to leverage and test 🔍 Transparency into how the RMN measures performance For a deep dive into each of these, see the article link below in the comments. 👇

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Turn data into decisions with BRIDGE's intuitive visual reporting platform. From real-time updates to on-demand sharing, get everything you need to drive results https://bit.ly/3NQDmZl #peoplebasedmarketing #firstpartydata #campaignreporting #adtransparency

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How can advertisers stay ahead of the curve while keeping their ad campaigns brand safe? Integral Ad Science SVP of Product Craig Ziegler sat down with Beet.TV to discuss why AI is key in the fight for brand safety, especially on emerging platforms. Want to learn more? Watch below! #BrandSafety #AI

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Relevant non-endemic ads perfectly compliments retail media. Learn 4 ways to unlock the benefits of non-endemic advertising with Rokt. Well said, Jason Sigalos!

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Join Vivian Chang from The Clorox Company and I in room 313 at 230pm in Vegas as we discuss transitioning to business outcomes and Ai + Human operating models. Three insights to remember: 1. The right tech & people can scale any advertiser with fixed headcount. 2. Hidden value is everywhere you just need to know where to look. 3. Evolving KPIs into business outcomes is easier than you think.

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Frederick Stanichev, LiveRamp’s VP of Sales at LiveInsights, reveals how LiveRamp is making data collaboration simpler and more effective for commerce media. Watch the interview to learn how you can elevate your commerce media efforts!

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Reaching the right target during the election is critical. Partnering with OnSpot Data allows you to find real world people at political events, fundraisers, and easily launch campaigns to those targets. Use our data and DSP to drive fundraising, site visits, or look at attribution. #political #data #DMP #DSP #CRM #fundraising #election2024 #media #campaigns

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Think of clean rooms as the secret sauce for retail media growth! Retailers, armed with first-party data, are teaming up for greater reach and scale. LiveRamp's VP of Industry Sales, Retail & CPG, Kevin Dunn, tells Beet.TV how clean rooms create a secure, collaborative environment.

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