Dorinne Hoss

Do you need to build a Voice of the Customer (VoC) program, or want to mature an existing program? Merkle's Jas Singh and Katie Wallace discuss how brands can take their #VoC programs to the next level in this blog post: https://ow.ly/pntA50SXT2b

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🔍 New information brought to light: B2B organizations' ABM efforts are delivering a mix of outcomes—along with presenting confidence challenges—according to Enlyft's 2024 ABM Benchmark Survey. Go-to-market teams are navigating these 4 key challenges--> https://buff.ly/3VBRTgg #AccountBasedMarketing #ABM #SurveyResults #eBook #UnlockGTMSuccessThroughPrecision #Enlyft

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As the #CDP evangelization takes up more prominence in the future, it is necessary to quell some common misconceptions that have risen over the years. Here are 6 common myths that enterprise marketers have about a #CustomerDataPlatform. https://buff.ly/4bkV69p #CDPmyths #datadrivenmarketing #martech #personalization

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Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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Have you signed up for tomorrow's 6sense webinar yet? Don't miss out on this incredible opportunity to gain valuable insights from top ABM leaders. Join us as our very own CivicPlus Marketing Operations Manager, Jordan Rochester, takes the panel, alongside other experts, to discuss the transformative journey from lead-based to account-based strategies. In this webinar, you'll: 1. Hear why ABM leaders made the switch to account-based strategies and the challenges they overcame. 2. Learn about the benefits and business impact of an account-based approach. 3. Understand how marketing leaders influenced their organizations to adopt this innovative strategy. 4. Engage in a lively Q&A session with our ABM experts. Secure your spot now for a session packed with knowledge and actionable insights. Click the link to sign up and join this transformative conversation: https://bit.ly/46qS5Ta #6sense #CivicPlus #GovernmentSolutions #Innovation #DigitalOptimization #DigitalTransformation

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The latest by Greg Kihlström for MarTech discusses a critical topic related to success with #CJO: The role of governance: Successful customer journey operations #MarTech https://buff.ly/4dj7Iit #CMO #marketingtechnology #marketers

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Clients often ask us how to successfully roll out their #positioning. We often point back to the wisdom of Denise Persson of Snowflake and her 5 pillars to a successful marketing strategy. You're welcome! 😎 #SaaStr #marketing #growth

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Want to see, in a glance, how Propensity stacks up against the competition? We’ve made it easy by offering you side-by-side comparisons to a variety of other ABM (and ABM-adjacent) offerings so you can compare and contrast between us and a few other big names in the market. Compare Propensity to solutions like 6sense, RollWorks, Terminus and more, right here: https://ow.ly/rMcm50R6BIR #Propensity #ABM #compareandcontrast

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Transform GTM strategy and performance through RevOps. Learn how a revenue operations model fuels data-led decisions and automates workflows to increase revenue production: https://gtnr.it/3Ar8vPX #GartnerSales #RevOps #SalesStrategy #GTM

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🚀 Beyond #MarketingAttribution Data - the key insights 🚀 At which touchpoint does executive engagement typically occur? Is it the 3rd, 5th, or the nth touch? Knowing this can help prioritize and time your high-value engagements. https://buff.ly/37atuIb #MarketingAnalytics

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Great insights from Scott Gibbs, CRO Meltwater, on revenue generation strategies: 🔑 Busting B2B sales myths 🔑 How CROs can drive impact today 🔑 Evolving sales teams to be process-oriented, not just data-driven 🔑 Overcoming modern CRO & sales challenges :link: https://lnkd.in/gkqRwQ-E #B2BSales #RevenueGrowth #CRO #SalesTips #BusinessStrategy

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🎯 Mad About Marketing Consulting: Your Go-To for MarTech Transformation! 🎯 Did you know that 85% of companies overspend on MarTech, and CMOs typically allocate 30% of their annual budgets to MarTech tools? 🤯 While investing in MarTech is key to digitalization, personalization, and optimization, it's not a kitchen sink approach—unless you want a dirty and clogged sink! 🧼🚫 Having the right processes and enablement is crucial to avoid dreaded "stack bloat." 🛠️✨ Mad About #Marketing #Consulting Company offers expert services to streamline your MarTech stack and optimize your investments. Let's transform your MarTech strategy together! 🤝💡 Need help reviewing or recommending the right MarTech tools and processes? Contact us today! visit to know more: https://lnkd.in/g_HNg7qr DIGITALCONFEX Mad About Marketing Consulting #MadAboutMarketing #MarTech #DigitalTransformation #MarketingInnovation #CMO #TechOptimization #BusinessGrowth #MarketingTools #Innovation #MarketingStrategy

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🚀 Beyond the #MarketingAttribution Data - the key insights 🚀 Executive Engagements: At which touchpoint does executive engagement typically occur? Is it the 3rd, 5th, or the nth touch? Knowing this can help prioritize and time your high-value engagements. #MarketingAnalytics https://buff.ly/37atuIb

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Attribution models are the key to transforming data into actional insights and intelligence. Learn more about leveraging attribution to maximize B2B marketing performance. https://hubs.ly/Q02wr97J0 #AttributionModels #DataDriven #B2BMarketing

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Avercast Forecasting Analytics extends beyond the planning and operations departments to support other areas of the organization, including sales and finance. Discover how Avercast helps companies analyze, plan, and execute — https://hubs.li/Q02v3Rt20 #DemandForecasting #Avercast #DemandPlanning

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Marketers, struggling to keep pace with AI advancements? 🚀 Melissa M. Reeve's article explores 5 ways to jump-start AI adoption in your marketing operations. Conquer the challenges and unlock new growth! 💪 #marketingAI #marketingoperations #martech https://lnkd.in/gdvFJnAc

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