Dominique Monet

🗣 The word is out! I'm speaking a the OneVoice conference in Dallas this summer! Join me and Creative Director Clay Prewitt at our session to learn all our Ad Agency insider secrets about casting voice talent and the creative process. 🎙️ Voiceover friends, will I see you there? Comment below and let me know! Registration link in the comments. #VoiceOver #voiceoverconference #voicecasting #onevoice #commercialproduction #creativeprocess

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Legendary brands possess the following (Skip to #3): 1. End-to-end brand experiences that never leave audiences hanging. Anywhere. Ever. Always a CTA. An action. An experience fulfilled. 2. A platform agnostic loyal following built on community 3. A frequently executed tangible component #becomelegendary #befarfromtimid #themartinagency #legendarybrands #papajohns

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Oh, brilliant advertising, how I miss you so. Part MCCLXXXIX #whenadvertisingtriedharder #creativitymatters #adsworthsharing #ohbrilliantadvertising https://lnkd.in/eawPbpC6

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Most big budget "Anthem" commercials are made for marketers, award shows, ad pubs, and creative's portfolios. I showed this Colgate ad in a class of college kids. (Ages 22-46) I said, "Be honest with me, I want you to raise your hand when you'd skip it on YouTube, Insta or Tiktok." In less 10 seconds and EVERY hand was in the air. Now, this commercial is beautifully shot. And there's a compelling idea there. It's a nice spot. But when my students saw people filling in gaps in their teeth with toothpaste they laughed, (And not in a good way.) We have fun dissecting commercials from all over the world to learn about strategy that leads to a creative idea that leads to an ad. And selfishly, I used them as my own personal focus group. And this semester this has shown me that there's a big disconnect from what agencies are selling and producing and what people actually want to watch or engage with. Gone are the days of making spots that run exclusively on live events. A lot of brands media spend is on YouTube and Socials. Which means the control to watch or skip and ad is in the hands of the consumer. So it's on us not to rely on the mindset that, "If we make it, they will watch." They won't. We have so much content to choose from. Why choose a slow building anthem commercial that takes 20 seconds to get started when a fail video hits its funny in 5 ? Why watch an anthem about cars or shoes or hydration drinks when we can watch Nailed It! clips and Memes in the same time that that ad takes to finish? It's on us as creatives to do better. We have to give people something they want to watch. It's on us to be plugged into culture to see what people are watching and engaging with and then make content that can compete on that level. That doesn't mean big budget, it means disruptive ideas executed for where it will run. Marketers, it's on you to stop filling your briefs with so many USPs that your ads are skipped. Creatives it's on you to stop working in a silo. Be part of culture. Break your own echo chamber and know what others are doing, saying, thinking. It's not hard. We have the SAME access to pop culture as every consumer in any target market. If we make something people don't watch, or worse they laugh at, how is this going to lead to selling product? Which is what advertising is supposed to do, right? So as a 90 second anthem commercial celebrating gaps in smiles, this is good. As award show fodder, this is good. As internal presentation to C-suite it's good. (Until they have to show the results or the numbers behind the sales.) As a portfolio piece, it's good. But, as an ad that hopefully builds the brand in a way that creates loyalty or brings people to Colgate, it's not good. As an ad that takes forever to get started and will be easily skipped, it's not good. As an ad that supposed to sell toothpaste? Nah. That's my two cents which are worth FAR less in this economy. Thoughts? #Stayhungrymyfriends

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As a former Creative Director at CDI Gadgets, I’ve had the incredible opportunity to witness firsthand how effective communication can transform a brand. It's not just about the products we offer; it’s about the relationships we build and the communities we create around them. This understanding is what drives my passion for helping brands find their next frontier. I truly believe that the path to success lies in connecting with your audience on a deeper level. It’s about sharing stories that resonate, showcasing the journey of your brand, and highlighting the value that you bring to your clients. When you engage your audience in a meaningful way, they become more than just customers—they become advocates for your brand. In my experience, blending creativity with strategic digital marketing has proven to be a game-changer. I would love to work together to craft content and digital strategies that not only elevate your brand but also foster genuine engagement. Let’s explore how we can showcase your journey and the exciting plans you have in store. Reach out to me, and let’s connect! Together, we can navigate the next steps for your brand and create something truly remarkable.

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Kudos to Jay Curley at Ben & Jerry's and his creative team for not buying into the green-hushing phenomenon. The brand's new 90-second video leans into activism on a wide array of social justice and climate topics -- with a subtle shift. Ben & Jerry's isn't putting its marketing muscle behind a single effort -- like voter registration -- but rather is pushing consumers to pick a cause and do the work themselves. This campaign comes at a sensitive time for parent company Unilever, which said in March it is exploring a "demerger" and will likely spin off Ben & Jerry's and the rest of the ice cream division by the end of 2025 to concentrate on beauty and well-being, personal care, home care and nutrition. While I yearn for the good old days when founder Ben Cohen got busted protesting the Department of Justice's arrest of Wikileaks founder Julian Assange, I admit to being mobilized by the new approach. In fact, the video inspired me to build a banned books library for our front yard. https://lnkd.in/eAxqFpPi #BrandsTakingStands #SocialImpact #sustainability #climate

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📌"Free" Brand Exposure Brand exposure just doesn't happen. And it's certainly not free. That Boom Washing Powder branded T-shirt worn by a the local vegetable seller while on her sales route through the local township would have never happened if not for well-thought distribution and promotion. Stop banking "free" exposure from just anyone/anything- even 8 year old Kenyan pupil, Ricca Pokot knows exposure isn't free 😂 😂 ! #marketing #sales #contentcreation

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🚨 Attention DC Creatives! 🚨 AAF DC - American Advertising Federation DC Chapter has officially opened submissions for the American Advertising Awards (Addys)—and the early bird period ends soon! As Chair of the Addys Committee this year, I wanted to mention some things that make these awards unique: Level field competition: In DC, we create incredible work for associations, nonprofits, and government clients—not so much large campaigns for big blue-chip brands. Competing locally first, levels the playing field, recognizing creativity over budgets. Your work is judged by out-of-town judges who focus on the idea, not the brand or budget. It’s all about the creative concept! Uncork something bubbly! Winning an Addy isn’t just about validation for your clients—it’s also an excuse to bring your team together for some well-deserved celebration. And hey, it’s the holiday season—what better way to boost morale and close the year on a high note? I’m excited to see the amazing work coming out of DC this year, and I'll be happy to help you submit yours! If you have any questions about categories, eligibility, or the process, DM me directly. Let’s show off what makes DC’s creative community shine—clearly. #creativity #advertising #advertisingawards #transparency #winanaddy

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Speak out on topics that truly matter and authentically align with your brand's values. And do not play the short game of acquiescing to the usual mob of purpose-haters. #SocialJustice #BrandValues #TakeAction

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UNO Branding is an independent, minority-owned creative agency based in Minneapolis, MN. We specialize in multicultural and empathy-driven branding work, distinguishing ourselves from average marketing agencies through our strategic approach, originality, and diverse expertise. Our services cater to a wide range of multicultural audiences, offering unique and award-winning design solutions with a cross-cultural impact. Services Provided: Marketing Strategy: We create comprehensive marketing plans tailored to reach and engage multicultural audiences. Ethnic Research and Consulting: Our ethnographic study, Filtros™, helps us understand diverse cultural perspectives, informing our design and branding strategies. Brand Strategy and Positioning: We develop strong brand identities and position them effectively in the market. Brand Development and Rebranding: Our team revitalizes existing brands and creates new ones that resonate with diverse audiences. Messaging: We craft compelling brand messages that connect with target audiences. Print and Packaging: We design visually striking and culturally relevant print and packaging solutions. Environmental Design: Our expertise extends to creating immersive branded environments. Experience: We have successfully partnered with both large and small businesses to grow their brands through strategic, design-driven results that produce connected experiences. Our client list includes renowned names such as: Household Names: 3M, General Mills, MTV, PepsiCo, Target Education Organizations: American Institute of Graphic Arts, Hmong College Prep Academy, Minneapolis Institute of Art, Saint Paul Public Library, Saint Paul Public Schools, Public Broadcasting Service, Twin Cities Public Television, Walker Art Center Governmental Organizations: The City of Minneapolis, City of Saint Paul, National Museum of the American Latino, Minneapolis Park and Recreation Board, USPS Why Do Business with Us: Diverse Expertise: Our multicultural focus and empathy-driven approach ensure our creative solutions resonate with diverse communities. Proven Track Record: We have a history of delivering award-winning designs and successful campaigns for various clients, including educational institutions and governmental organizations since 1999. Strategic Approach: Our services are backed by thorough ethnic research and consulting, ensuring our strategies are culturally relevant and practical. Certified and Reliable: As a certified minority- and woman-owned business with multiple certifications, we meet high standards of quality and reliability. Innovative Solutions: We use our unique Filtros™ method to create innovative, culturally insightful designs that stand out in the market. Contact Information: Carolina Ornelas: Co-founder & Managing Director, [email protected], + 1 612.874.1920 Ext: 11 Luis Fitch: Co-founder & Creative Director, [email protected], +1 612.874.1920 Ext: 10

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Wpromote's VP of Integrated Media Sammy (Frankel) Rubin has reiterated time and again: retail media--in today's fragmented landscape--is just media. She shares her insights in Kimeko McCoy's latest coverage on the future of RMNs. https://lnkd.in/eHqfKPdq

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Oh, brilliant advertising, how I miss you so. Part MCCLXXXVIII I can't be the only one who would love to see ABSOLUT revisit/revive this world-famous campaign. The inaugural ad, ABSOLUT RETURN. #whenadvertisingtriedharder #creativitymatters #adsworthsharing #ohbrilliantadvertising

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This work score incredibly highly with IPSOS. Message me, if you are not measuring your message, or want to know how to create messages beyond your category norms. #marketing #effectivemarketing #advertising #brunner

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It’s interesting to see how Gen Z’s preferences are pushing the boundaries of out-of-home (OOH) advertising. With platforms like Anvara looking to tap into on-product campaigns, we’re seeing a shift toward ads that feel less forced and more integrated into everyday experiences, like coffee cups or pizza boxes. This could be a game-changer for reaching younger audiences who are increasingly tuned out by digital ads. Instead of competing for attention on crowded social media feeds, brands might find more success in creating meaningful, real-world interactions in spaces where Gen Z is already engaged. #GenZMarketing #OOH #PlaceBasedMedia

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Today’s modern consumers – especially women – are more multifaceted than ever before. How can brands break through? According to Cristina Wells, SVP Marketing, Subway, it's about delivering content and engaging guests in a much more meaningful way. "Consumer needs must be at the center of everything we do." For more insights check out the full webinar, Women Leaders Redefining Restaurant Marketing: https://okt.to/htPMeG #restaurantmarketing #subway #womeninleadership

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One of my first jobs in joining MullenLowe UK was updating its positioning in the UK market to drive better relevancy with our customers - marketing clients. MullenLowe has evolved a lot over the years. The agency has got a rich heritage of big, global work for some of the worlds most famous brands that need big creative ideas from chunky strategic thinking. But, the most exciting work we've been making has been deep in making and breaking culture, causing a dent in gaming with Knorr, music & fashion with Freemans, and actual global kids culture with the UN & Lego. Making an impact that people actually talk about, and actually do something about to change their behaviour. Clients need this big thinking in new spaces. There's been a 81% annual increase in new biz pitches for Social. 30% of marketing budgets are now shifting to Influencer spend. Clients also want clarity on what you're really good at. Every 'creative' agency says it can do everything. So can a banana. Marketers want experts to help them grow their brands. It's a silly portmanteau, brandsocial, but speaks to hard customer need. From the looks of the most exciting ideas at industry award shows, how much time we now spend online, and so how online culture is now IRL culture, brandsocial is the new creative canvas that needs painting. MullenLowe, a brandsocial agency - Big thinking, built for Cultural Impact.

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Are creative and media agencies reconciling? Some people seem to think so. Want to know about the future of brands? Of course you do. Well, I’m speaking at The Future of Brands event at ETC County Hall on Wednesday and the topic of my fireside chat with Laura Jordan Bambach and Omar Oakes is “Creativity and media: Reconciling?” Are they? Anyone got any evidence? (Not that I’m asking you to do my research for me - just interested.) https://lnkd.in/eyXADQQb #media #creativity #someotheradvertisingrelatedstuffprobably

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