Developer Relations Foundation Aims to Clarify Role
https://lnkd.in/gfTxqiYr
Developer relations (DevRel) has a “My Gal Friday” problem: It’s not that they don’t have a role to play, it’s that they have too many roles.
Are they responsible for developer advocacy? Yes. Developer training? Also yes. Documentation? Probably. Developer marketing? Most likely. Coding? Sometimes, yes.
Increasingly, it can be any and all of those roles, which leads to scope creep and all its problems. That makes it very hard to determine metrics and thus establish business value of developer relations. To change that, developer relations professionals have asked the Linux Foundation to form the Developer Relations Foundation (DRF).
In September, the Linux Foundation agreed, announcing its intentions to do so as a new project under the nonprofit. The DRF already boasts 125 members, according to the count on its website.
DevRel Demographics
Who are developer relations professionals?
First, they’re well-paid compared to most developers. To compare apples to apples, the average full stack developer’s median 2024 salary was $63,000, but the median salary for “developer advocate” was $124,203, according to the Stack Overflow’s 2024 Developer Survey. However, that doesn’t tell the complete story, since only .2% — or less than 200 of respondents — identified as developer advocates.
The 2023 State of Development Relations, which was produced by DevRelAgency, queried 310 respondents in the DevRel field, of whom 242 completed the survey completely. It identifies $175,000 as the median base salary, with $167,088 as the average base salary. It’s worth noting, however, that the pay range is incredibly wide, with base salaries ranging from $10,000 to $400,000.
They are also largely older than many developers, who tend to be in their early 20s to early 30s. The largest cluster of age groups for developer relations professionals is is 35 to 44 (36.4%), with the average age trending up. That said, more than 65% reported being above 35 years of age, as compared with 50% in 2018.
Not surprisingly, given the demographics for programming in general, most are men. It’s worth noting, however, that DevRel has a much higher representation of female respondents at 32.1%, compared to the general developer population, where women account for just 5.1%, per the Stack Overflow 2022 Developer Survey.
A hefty percentage — 43.2 % — also belong to underrepresented communities, a broad category that includes people who are neurodivergent at 23%, the LGBTQ+ community at 9.5%, Black, Indigenous, and People of Color (BIPOC) at 7.9%, and those with a physical disability at 2.6%. The 2023 State of DelRel noted that the percentage of neurodivergent individuals is similar to the figures reported in the general developer population, per Stack Overflow’s 2023 Developer Survey. It did not report a comparison among other communities.
While some DevRel professionals do freelance or work for...