Derrick Campbell

Are you struggling with fragmented customer data and disjointed experiences? Discover the power of a unified omnichannel approach. By consolidating data and encouraging cross-department collaboration, you can unlock the ability to deliver highly personalized, seamless interactions across all touchpoints. Read more: #Omnichannel #MarketingStrategy

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"Identity is the foundation for accurate, measurable, and deeply personalized consumer experiences, and the capabilities of the tech stack enable this." Uncover the various layers of identity within the tech stack in Merkle's blog: https://bit.ly/4cs2SxG

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"Identity is the foundation for accurate, measurable, and deeply personalized consumer experiences, and the capabilities of the tech stack enable this." Uncover the various layers of identity within the tech stack in Merkle's blog: https://bit.ly/3WF0QV6

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As brick and mortar still accounts for 90% of all packaged goods sales, how can retail media networks enhance the store environment? Michele Roney, EVP of our Retailer CX business, outlines 5 questions retailers should ask to ensure they're implementing in-store advertising opportunities that will elevate the shopping experience and deliver effective in-store media: https://lnkd.in/gWuZiEtm #retailmedianetworks #retailmedia #instore #insights #retailstrategy

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Game on in QSR loyalty! 🎮🍔 Marigold was recently featured in QSR Magazine, showcasing how gamification is leveling up customer engagement. Our secret sauce? Five key strategies turning casual diners into brand champions: Tiered rewards Digital punch cards Task-based perks Interactive data collection Instant wins Case in point: KFC's loyalty program hit 1M members at lightning speed! Ready to play? Let's chat about injecting some fun into your loyalty strategy. #QSRMagazine #LoyaltyGamification #MarigoldMagic

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Introducing Walmart Connect's in-store measurement capabilities: Discover Skai's how-to on bridging online advertising and offline sales and the 3 key metrics you should focus on: https://okt.to/Hp89Bn

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Value is at the top of holiday shoppers’ minds this year – what can brands do about it? Check out this holiday shopping trends blog post for the answer.

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Where are consumers planning to increase their spending the most? Find out in this snapshot of the Q2 TransUnion Consumer Pulse Survey findings: https://gag.gl/Qs27rr #RetailShopping #SpendingTrends #ConsumerPulse

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We're 2 weeks out from CXFS 2024, the conference for CX innovators in financial services and a great place to find answers to your burning CX questions. Tip #1: Prioritize efforts that will reduce customer service costs. We helped one of the largest banks reduce calls to customer service by 40% by making customer notices and alerts clear, concise, and customer-focused. Ask me how! And use code CX24SP to save 25% when you register at https://lnkd.in/epWNV7Pt

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The auto industry is evolving with electric vehicles. Did you know the viewing habits of EV shoppers vary based on car preference? Dive into Nielsen's 2025 On-Target Report and elevate your strategy beyond demographics! Download now and message me to learn more how to apply these advanced audiences insights to your strategy! https://bit.ly/3NQlbms

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In an era where 1 in 3 U.S. customers say they aren't loyal to brands, how can businesses adapt and thrive? Our latest Tandem Pulse report, "A New Era of Loyalty: Nurturing the Consumer-Brand Nexus," dives deep into this critical question. Key insights include: • The shift from traditional loyalty programs to more meaningful brand connections • 12 fundamental drivers of consumer behavior shaping loyalty • Emerging trends like paid premium programs and micro-personalization • Strategies for leveraging AI, gamification, and emotional engagement Take advantage of these game-changing insights! Download the full report now https://bit.ly/4dXVvzb to revolutionize your approach to customer loyalty in 2024 and beyond. Download report here https://bit.ly/4dXVvzb #CustomerLoyalty #BrandStrategy #ConsumerInsights #MarketingTrends

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Step into the future of retail with @SamsungUS innovative solutions! See how FastSensor's insights transform shoppers' journeys, dramatically increasing basket size and profits. Embrace the change and tailor real-time experiences for your customers with Samsung. Contact Bubble Cloud/ Bubble Social Media Marketing for more details. #RetailRevolution #SamsungInnovation

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Local DFW friends, are you a Demandbase user? Or an ABM guru looking to learn something new? Then, check out this event! Ascend Marketing will be there and would love to meet up. See details below and be sure to register on the link provided. #martech #marketing #abm with Ascend Marketing Martechify

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🏆 Capitalize on the Diamondbacks’ Playoff Push with Cox Media! 🏆 With the Diamondbacks surging towards the playoffs, now is the perfect moment to elevate your brand’s visibility! As excitement peaks and viewership skyrockets, advertising with Cox Media is your ticket to riding this wave of enthusiasm. Don’t miss out—contact me today to transform this thrilling playoff season into a game-changing opportunity for your business! #CoxMedia #Diamondbacks #PlayoffSeason #AdvertiseWithUs #BusinessSuccess #Marketing #OpportunityAwaits

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