Deborah Perry Piscione

Deborah Perry Piscione

Los Altos, California, United States
11K followers 500+ connections

About

Deborah Perry Piscione is the co-founder and CEO of the Work3 Institute, an advisory firm…

Courses by Deborah

Articles by Deborah

  • Catching the Next Big Wave: Only #Innovation will Help You Ride It

    Catching the Next Big Wave: Only #Innovation will Help You Ride It

    In talking with colleagues, there is heightened fear to make decisions and commit to all things business. It is…

    9 Comments
  • Quantum Power of Women

    Quantum Power of Women

    Women, we have Inertia….Now What? By Deborah Perry Piscione The wave of the removal of high-profiled men who have…

    3 Comments
  • An Entrepreneur’s Journey - Lesson #2 Revealing my Baby

    An Entrepreneur’s Journey - Lesson #2 Revealing my Baby

    After my second book, Secrets of Silicon Valley, was published, I’d get this universal question: “What do you think…

    8 Comments
  • Why I Wrote "The People Equation"

    Why I Wrote "The People Equation"

    "Change is hard and new ideas are scary." These are the unspoken roadblocks that leaders deal with in their…

    1 Comment
  • The Power and Emotion of Alley to the Valley

    The Power and Emotion of Alley to the Valley

    There is nothing more powerful - and sometimes emotional - than women coming together, collaborating, and GSD (Getting…

    5 Comments
  • Alley to the Valley: Women Getting Sh*T Done

    Alley to the Valley: Women Getting Sh*T Done

    By Deborah Perry Piscione Powerhouse women in Silicon Valley, where I reside, know how to get Sh*T done (GSD). Whether…

    4 Comments
  • The Female Golf Course

    The Female Golf Course

    Today I was told “no.” In fact, it feels as if nearly most workdays – these days − I am told “no”… and I muster up the…

    1 Comment

Activity

Experience

Education

Publications

  • The Ways of Silicon Valley

    The Washington Post

  • Secrets of Silicon Valley: What You Can Learn from the Innovation Capital of the World

    Palgrave Macmillan, an imprint of St. Martin's Press

    This national bestselling book shares the secrets of the Silicon Valley ecosystem and culture and whether it can be replicated. The book was published April 2, 2013.

    See publication
  • Case Study: Deborah Perry Piscione

    Stanford Graduate School of Business

    Other authors
    • Stanford University
    See publication
  • The Risk-Taking Edge of West Coast Women

    The New York Times

    Other authors
    See publication
  • Unfinished Business: A Democrat and a Republican Take on the 10 Most Important Issues Women Face

    Penguin Putnam

    Co-wrote with Dr. Julianne Malveaux, a Washington Post bestseller

  • The Risk Factor: Why Every Company Needs Big Bets, Bold Characters and the Occasional Spectacular Failure

    St. Martin's Press

    New York Times Bestselling author Deborah Perry Piscione explains why risk-taking is critical to success, for established businesses and start-ups alike

    Our most revered business icons of the last few decades are the bold risk-takers who succeeded, such as Richard Branson, Elon Musk, and Steve Jobs. Yet in today’s stock market-driven economy, companies are playing it safe, with too many leaders focused on short-term gains, and not enough on value creation. Our political leaders won’t…

    New York Times Bestselling author Deborah Perry Piscione explains why risk-taking is critical to success, for established businesses and start-ups alike

    Our most revered business icons of the last few decades are the bold risk-takers who succeeded, such as Richard Branson, Elon Musk, and Steve Jobs. Yet in today’s stock market-driven economy, companies are playing it safe, with too many leaders focused on short-term gains, and not enough on value creation. Our political leaders won’t make a move without polling their most important constituents, and corporate leaders will follow the wishes of their biggest stakeholders, favoring safe incremental improvements over bold, game-changing strategies that could redefine the future. The result is a static business culture that generates forgettable results – even as the world demands big solutions.

    So how do we get back in the risk-taking game?

    By breaking a few eggs. In All In: Why Every Company Needs Big Bets, Bold Characters and the Occasional Spectacular Failure (Palgrave Macmillan, October 14, 2014), Deborah Perry Piscione takes the most comprehensive look at this crucial, undervalued leadership behavior, and outlines how companies must pivot to support risk-taking across the enterprise, rather than mitigating it. Exploring the heroes of risk, including entrepreneurs, venture capitalists, and technologists and the role risk-taking and failure tolerance play in their success, she makes a compelling case not only fog big, flashy mergers or acquisitions, but for unorthodox choices in leadership, corporate culture, hiring, talent development, sales and marketing, crisis management, supply chain distribution, and corporate social responsibility. Drawing on case studies from a wide range of now-famous giants (Amazon, Netflix) and successful start-ups (Tesla, Box), she distills lessons for both new entrepreneurs and established companies whose longtime risk aversion has cost them more than they realize.

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