David N. Silverman

📌 How to create an interview briefing to help your spokesperson every time💡 - Read more in the PIO Toolkit Community 👉 https://lnkd.in/gMEvTBJJ #PublicInformationOfficer #CrisisCommunication #EmergencyManagement #PublicRelations #MediaRelations #PublicAffairs #RiskCommunication #CommunityEngagement #CommunicationStrategy

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📌 Five tips on how to take control of your agency's narrative 💡 - Read more in the PIO Toolkit Community 👉 https://lnkd.in/gMtBUZDP #PublicInformationOfficer #CrisisCommunication #EmergencyManagement #PublicRelations #MediaRelations #PublicAffairs #RiskCommunication #CommunityEngagement #CommunicationStrategy

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A useful handbook for quick reference and a reminder to all journalists covering the #US elections to ensure information integrity. This is worth a look. As in absorb this before #election day #journalists #newsroom #misinformation #disinformation https://lnkd.in/g4heDxVP

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20+ years of writing and reviewing press releases has left me with a deep hatred of the words "iconic", "innovative", and especially "paradigm shifting"! This is a smart piece by Eleanor Hawkins. And I agree - as long as the time investment is kept to a minimum and all parties are aligned on the goals of a "press release", there's still a place for them in the comms toolkit as a way to memorialise a moment in time. One add though. With data hungry LLMs looking for more and more content to ingest, and given the shift among many publishers to block the use of their IP, will we see a resurgence in the impact of press releases as influencers of AI answer engines? I predict yes.

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The Wall Street Journal editor Paul Beckett’s account in the Columbia Journalism Review of how the Journal mobilized to free Evan Gershkovich after 16th months as a prisoner in Russia is a tour de force and “a free press triumph” and well worth the read. Some excerpts: A phone call to a senior government official who knows this terrain provided the answer: “There are times to be quiet and there are times to be loud—and this is a time to be loud.” “Yet on days like August 1 (when he was freed), the values that underpin democracy and are the foundation of a free press triumph.” “Few countries that are not democracies could point to such care for their ordinary citizens abroad, let alone noncitizens imprisoned for their political beliefs.” “news organizations must continue to assess and calibrate the risks their reporters face when operating in dangerous terrain. Perhaps they need to make more hard-nosed choices on whether it is necessary to deploy in person to countries that target journalists or whether that terrain can effectively be covered from outside, given advances in technology and communications.” “And they could ensure that press freedom around the world—an issue so fundamental to their existence that it is often taken for granted—is a subject they cover as if their livelihoods and their liberty depended on it.” https://lnkd.in/etZTVCeB

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In a comprehensive annual review, Rod Cartwright's "Reputation, Risk and Resilience 2024" highlights the complex challenges and opportunities for corporate communicators, offering a fresh perspective on global risks. 📊 Despite the challenging outlook, as PR professionals we must see risk management, crisis preparedness, and resilience-building as sources of positive value. 🚀

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As a #comms leader, there are several takeaways I appreciate about this article, the primary one being: communications work is strategy work. (It's not an accident that Biden's Chief Strategist is also his speechwriter.) The act of framing and messaging a decision is often what helps leaders to more fully appreciate, and feel secure in, the impact and implications of their choices. Time to kick off the campaign of a lifetime... #LetsGo

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I often signpost Government Communication Service resources and frameworks especially the ones on planning and measurement Well they've added three new guides for communicators that are freely available to all. 1. Innovation strategy: setting out how to encourage, identify, test and scale new techniques across government comms. https://lnkd.in/eRu6ZXC4 2.The GCS framework for ethical innovation: setting guidelines for how to test new technology or use data while maintaining the highest ethical standards. https://lnkd.in/esKHrn6r 3. GCS generative AI policy: setting out principles for how government comms should use new AI tools. https://lnkd.in/eXnKrwVD Thanks Simon Baugh for making these freely available.  No 3 in particular will save communicators lots of time. https://lnkd.in/edxQBg2z

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The PRCA has just issued essential guidance for public affairs professionals with the upcoming General Election. This isn't your typical memo; it's a call to action for all of us in the field. In the world of business, politics has an impact on every aspect. The guidance the PRCA provides is an essential toolbox to ensure that our engagement is ethical and impactful. It emphasises the importance of transparency, integrity, and improving our performance. We must stay well-informed, contribute thoughtfully, and maintain the highest ethical standards to succeed. Let's ensure we familiarise ourselves with these new guidelines and make our voices heard in the political sphere…for all the right reasons. #PublicAffairs #EthicalEngagement #PRCA #GeneralElection2024 #BusinessStrategy #IntegrityInAction

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T-minus...not very many hours until Election Day. Are you ready? ***Those in the PR/Comms industries: How are you handling Election Day for your brand/org, your employees, and most of all...yourself?*** [Me: We have the editorial calendar planned this week with flexibility for important election-related pieces if they come in. I'm working on several election-unrelated pieces. Taking time out to vote on Tuesday. Taking walk breaks/cat cuddling breaks Tuesday and Wednesday. Buying MORE candy. Already decided on ordering out for dinner Tuesday night with husband. ] Take care. Be gentle with yourself and others. Eat as much candy as you want.

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Communications best practices apply to IR, just as they do for all strategic communications. Learn more about IR website essentials in the in-depth guide from PR Newswire ➡️ https://lnkd.in/e9wW2QaH #IR #InvestorRelations #Comms

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Is your organization planning ahead to safeguard its response to the election? The good news is it’s not too late. By planning appropriately your organization can navigate the complexities of election season, protect its operations, and most importantly support its employees effectively. It’s important to remember that the results of the election may not be finalized on November 5. The margin of victory in the presidential election is expected to be razor thin and, for the second straight presidential election there may not be a clear winner on election night because of expected delays in counting ballots in key battleground states. Identifying stakeholder groups is your strongest first step. To ensure the right messages reach the right audience, it is critical for an organization to clearly identify their key stakeholders and create appropriate messaging and scenario planning tailored to these audiences.    Preparation, communication, and collaboration are the keys to navigating conversations ahead. APCO can help you scenario plan. Please reach out to learn more.

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Join me July 11 at 3:30 EST for this Notified webinar, where I'll share advice and tips on effectively pitching your press releases to journalists. Hope to see you there, along with the 800+ people already registered - the link to sign up is in the comments. We'll cover: ➡️ What a press release is - and isn't - for 👍 ➡️ What to include in a well-written release 📝 ➡️ The best methods to pitch your news to journalists 🗣 ➡️ Other ways you can repurpose your release ♻️ #publicrelations #mediarelations #PRtips

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The News Literacy Project has created the Misinformation Dashboard: Election 2024. This free online resource collects examples of viral rumors, doctored images, conspiracy theories and AI-generated fakes. Because election misinformation poses an existential threat to democracy, individual fact-checks are not adequate to counter this danger. #RegisterToVote #Vote

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