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🚀 HubSpot Product Update Spotlight! 🔦 Admins can now configure default columns in the forecasting deal table for individual reps! This new feature makes it easier for sales teams to focus on the most relevant information, leading to more productive 1:1 conversations and efficient forecasting updates. No more cluttered views or tedious setups—admins can now set relevant defaults across the entire portal, helping reps get set up quickly and without extra enablement work. To set it up, head to Settings > Objects > Forecast and select the columns you want to include. You can even choose to override or preserve users' customisations. Available to Professional and Enterprise customers on Sales and Service plans. 🌟 #HubSpot #SalesEnablement #Forecasting #SalesManagement

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A Short Guide to Content Mapping Learn how to strategically plan and organize your website's content for maximum impact with this easy-to-follow guide on content mapping. Continue reading: https://bit.ly/3XkGHEk #contentmapping #content #mapping #knowledgenile #guide #digitalmarketing

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Google’s core ranking systems meticulously assess page-level content, discerning its relevance and utility against user queries. Increased search engine positioning increases for content that exudes legitimacy, reliability, and reader-centricity. https://ow.ly/sixL50Smlyi CSP #marketing #martech #technology #Google

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Building a landing page? Here’s how to make it work for you. 🎯 A few essentials for conversions: ✅ Clear Value Proposition: Make benefits obvious right away. ✅ Strong Visuals: Quality images grab attention. ✅ Easy Navigation: Ensure users can take action effortlessly. ✅ Social Proof: Testimonials boost credibility and trust. Design elements that turn clicks into conversions—essential for any SaaS business. Discover the full breakdown of high-converting SaaS landing page examples in our blog post↓

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Does your WordPress site need that boosted engagement? Showcase engaging X content to grab your audience's attention! Learn through a step-by-step guide to embed X posts effortlessly with EmbedPress here 👇 https://lnkd.in/dS957Vz5 #EmbedSocialFeed #EmbedXFeed #WordPress

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"Broadly, the concept of attribution will persist as long as marketing does. You'll always need to measure the outcomes of your marketing efforts. More pedantically, the new privacy-conscious proposed Google Privacy Sandbox and SKAdNetwork frameworks both feature APIs named 'Attribution'." 🎤💥 Adam Landis is SPOT ON in our opinion. As long as there is marketing, there will be attribution. There has to be. And even amid the privacy spiralling, attribution and measurement remain top of mind—even for the primary channels impacting the changes in the industry. Check out the rest of Adam's insights below! Briefly, what is your outlook on measurement in 2024? Getting a reliable source of truth is just getting more complicated. Marketers are still reeling from the deprecation of the IDFA on IOS devices, and as Google Privacy Sandbox testing expands so do the variables and uncertainty marketers face. The marketing function is adapting to remain effective in this changing landscape. What is the biggest disruptor in marketing data and measurement in 2024? (AI, privacy, etc.) Today privacy is the biggest disruptor in marketing. Deprecating deterministic measurement is eroding one of the fundamental value propositions of digital marketing. To lose confidence in the return of your advertising spend requires radical strategic and operational change for most businesses. Fact or Cap: Attribution is "dead." Why? Broadly, the concept of attribution will persist as long as marketing does. You'll always need to measure the outcomes of your marketing efforts. More pedantically, the new privacy-conscious proposed Google Privacy Sandbox and SKAdNetwork frameworks both feature APIs named 'Attribution'.

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Google’s core ranking systems meticulously assess page-level content, discerning its relevance and utility against user queries. Increased search engine positioning increases for content that exudes legitimacy, reliability, and reader-centricity. https://ow.ly/cfn650Sl1yh CSP #marketing #martech #technology #Google

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🚀 We're excited to share this insightful article from our very own Jesse Farley, VP of Growth, featured by MarTech Series! 🌐 "The Evolution of SEO: Embracing the M.E.E.E.A.T. Framework" Jesse dives deep into the evolution of SEO, how the Old ways of doing things, don't cut it anymore... and how embracing the innovative M.E.E.E.A.T. framework is the way forward. This is a must-read for anyone looking to enhance their digital marketing strategy and stay ahead in the ever-changing SEO landscape. This is the way... #SEO #Multimedia #Googlerankings #csp #cspagency #digitalmarketing

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Discover the latest in AI-Powered Content Clustering Tool technology! Learn how to effectively group keywords for your content strategy: https://buff.ly/3VAWwpE @PenfriendAI

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✉️ AMP for Email is a framework that introduces interactivity directly within email messages. This powerful format utilizes a subset of AMP HTML (Accelerated Mobile Pages) to deliver more dynamic and engaging email experiences. But what are the key components of an AMP email? Some of the main components include: 📸 Media Components - Allow you to add images and GIFs to AMP emails. 🔄 Dynamic Components - Enable the integration of interactive dynamic elements. 📐 Layout Components - Allow you to structure the overall layout of the email. Want to learn more about AMP for email and WhatsApp marketing? 🎙️ Watch our latest podcast with Nicholas Einstein of Netcore Cloud. 👉 Click the link below to tune in! https://lnkd.in/g-Un-NFW #EmailMarketing #AMPforEmail #WhatsAppMarketing #DigitalMarketing #NetcoreCloud

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"Action Steps for Bing’s AI SEO Guidelines" | Bing's newly published guidelines are helpful for a theoretical understanding but short on implementation tactics. Ann Smarty fills the gaps with steps to elevate organic search visibility in an AI world. https://lnkd.in/gKrs4uJ8 #ecommerce #SEO 

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While most commonly known for helping search engines understand the content on your site, the Schema. org vocabulary can be a game-changer for improving your website's content and identifying information gaps on your pages. By aligning your content with relevant Schema types and properties, you can uncover areas you may have overlooked, enhancing your overall content strategy. Learn how you can leverage the Schema. org vocabulary to improve your website content strategy ➡️ https://bit.ly/46zCWiJ #SchemaMarkup #StructuredData #ContentStrategy #SchemaOrg

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Your #geospatial website copy should be more than just words on a page. They should be *intentional* words that *strategically* support your customer journey to the point of conversion. But how do you come up with these words? Your best bet: Hire a GOOD conversion copywriter. Second best: 🚀 Study the principles of human sales psychology 🚀 Conduct loads of customer and competitor research 🚀 Design your layout in a way that supports conversions 🚀 Map out your clear customer journeys through your site 🚀 Create structured messaging modules to give people the right info at the right time And then write words that take all that 👆 into account AND optimally convey your brand message. ******** Ready to create an unfair competitive advantage for your geospatial brand in a saturated digital market? Then Marketing Geospatial is the podcast for you! Hosted by the seasoned voice of MapScaping, Daniel O'Donohue, and joined by Helena Merschdorf, CEO of Tales Consulting, this show dives deep into the unique marketing challenges and opportunities for geospatial brands. #GeospatialTechnology #MarketingGeospatial #ContentMarketing #ContentStrategy #B2BMarketing #BrandStrategy #Geospatial #GIS

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Stay on Top of Your Google Forms Responses with FormConnect’s Email Notifications! 📬✨ Managing form responses has never been easier! With FormConnect, you can set up automated email notifications to get every response sent directly to your inbox—formatted and organized for quick viewing. 📑 🔹 See how it works: This quick tutorial walks you through the simple setup to get started with email notifications in just a few clicks. 🔗 Watch the full video here: https://lnkd.in/dnppuRTM FormConnect’s Email Notifications let you: ✅ Automatically receive response notifications ✅ Effortlessly keep track of form submissions without manually checking If you’re looking to streamline your Google Forms workflow, FormConnect has you covered! Ready to simplify your workflow? 🔗 Install FormConnect today from the Google Workspace Marketplace: https://lnkd.in/dBEmvVwx Like, share, and drop your thoughts in the comments if you’d like to see more feature demos. 🚀 #googleworkspace #googleapps #programming #googleproducts #googleform #formhandling #productivity #uhtech #formconnect #emailnotifications #notifications

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