About
David Farmer is the Founder and CEO of intice, Inc., a technology company in the…
Articles by David
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How to Generate 70% More Leads from Your Dealership Website
How to Generate 70% More Leads from Your Dealership Website
### How to Generate 70% More Leads from Your Dealership Website Are you looking to boost your dealership’s leads by 70%…
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Take your Online Vehicle Evaluations to the next level with TradeValue-Express & Express Cash Offer!
Take your Online Vehicle Evaluations to the next level with TradeValue-Express & Express Cash Offer!
Dealers, Covid-19 has changed the business in so many ways it's hard to keep track. However, there is one area that we…
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Digital Retailing: Evolution or Revolution, what is your perspective?
Digital Retailing: Evolution or Revolution, what is your perspective?
From our perspective, we see Digital Retailing as an evolution of the car buying experience - not a revolution in…
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10 Thoughts Millennials Have When Searching for a Car Online
10 Thoughts Millennials Have When Searching for a Car Online
by Marissa Marazzi on October 14, 2016 Hello, I’m a millennial looking to buy a new car. Right now my millennial…
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Contributions
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Here's how you can drive growth and success for live events companies through strategic thinking.
To dominate your market, absolute mastery is key. Dive deep into your audience's psyche, uncovering their deepest desires and unmet needs. Analyze trends with relentless focus, identifying gaps competitors overlook. Anticipate shifts in consumer behavior with precision, shaping your events to set new standards and obliterate expectations. Stay steps ahead, not just relevant but indispensable. This isn't just strategy—it's seizing control, leaving competitors scrambling in your wake as you define the future of live events with unwavering dominance.
Activity
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The data makes the difference, for better or worse. → The difference in calculating precision vehicle values. → The difference in increasing…
The data makes the difference, for better or worse. → The difference in calculating precision vehicle values. → The difference in increasing…
Liked by David Farmer
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Does your current vehicle valuation process match 17-digit VINs to a single trim without manual adjustments? By leveraging artificial intelligence…
Does your current vehicle valuation process match 17-digit VINs to a single trim without manual adjustments? By leveraging artificial intelligence…
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https://lnkd.in/eCFPs3TB
https://lnkd.in/eCFPs3TB
Posted by David Farmer
Experience
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Education
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#DigitalRetailer University
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Publications
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Moving Shoppers off of your website & into your showroom
intice, Inc.
See publicationIntice is a marketing technology company that focuses on enabling car dealerships to succeed through offering targeted incentives through their websites. Utilizing Intice allows dealerships to offer customized Visa cards as an incentive to consumers that visit their dealership website. This strategy serves to encourage anonymous web visitors to register with their personal details. In order to receive their Visa card, shoppers must visit the dealership's showroom in person.
The intice…Intice is a marketing technology company that focuses on enabling car dealerships to succeed through offering targeted incentives through their websites. Utilizing Intice allows dealerships to offer customized Visa cards as an incentive to consumers that visit their dealership website. This strategy serves to encourage anonymous web visitors to register with their personal details. In order to receive their Visa card, shoppers must visit the dealership's showroom in person.
The intice Patent Pending technology suite provides the unique ability capture and track online behaviors, such as specific webpage views, Make & Model Searches and Lead Conversions as well as offline behaviors, such as dealership showroom visits, purchase and non-purchase activity. Through this online and offline behavioral data, intice can retarget previous dealership website visitors. This takes place through hundreds of thousands of websites in the Google Display Network, Facebook and other Real Time Bidding Platforms with highly relevant advertising content based on the above mentioned online and offline behaviors.
The end result of this process is that auto dealers can reach the right people in the right places with the right advertisement and bring them back to their website to convert them to leads. Not only will car dealerships experience an increase in the number of leads generated from their website, but also they will see far more people walking through their doors, looking at cars and, of course, considering that all-important purchase.
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If you're an oxygen Thief. Go home and stop taking oxygen out of the room for all of us that kick ass The Passion Paradox: Why Mediocrity Doesn't…
If you're an oxygen Thief. Go home and stop taking oxygen out of the room for all of us that kick ass The Passion Paradox: Why Mediocrity Doesn't…
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Collaboration with 360Booth photo studios. "While it's ideal for dealerships to collaborate closely with experienced vendor 360Booth, there are…
Collaboration with 360Booth photo studios. "While it's ideal for dealerships to collaborate closely with experienced vendor 360Booth, there are…
Liked by David Farmer
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Brego
Automotive Dealerships - Claim Your Free Trial of Brego-Dealer Brego empowers automotive dealerships to boost profitability with accurate, real-time vehicle valuations and market analytics. Don’t speculate – adopt data-driven strategies Our Brego-Dealer platform provides comprehensive insights into inventory pricing, market trends, and competitive positioning, allowing you to make data-driven decisions that align with the latest market dynamics. Streamline your pricing, enhance marketing, and stay ahead of the competition Dealer Analytics tools help you to compare performance with competitors, identify the best vehicles to stock and make pricing adjustments to stay competitive. Advanced Stock Sourcing tools – for efficient and profitable stock sourcing Stock sourcing has never been easier. Whether you’re looking for specific makes, models, or even particular conditions, our comprehensive database ensures you have access to a vast selection of options. Is your dealership missing out? Don’t delay in claiming your free trial of Brego-Dealer here: https://lnkd.in/ex-cc9Fw #Brego #AutomotiveDealerships #CarMarketData #VehicleValuations
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Joel Allen
Dealership owners beware! Thieves are taking advantage of the three-hour window between 6-9 A.M. when sales departments are unoccupied and stealing keys left unsecured on salesmen's desks/sales tower. Key control has never been more important. Protect your dealership with LoJack by Solera. Don't make it easy for someone to steal from you. #keycontrol #dealershipsecurity #LoJackBySolera https://lnkd.in/emiV-ct2 NICBAutomotive NewsNational Automobile Dealers Association (NADA)National Association of Minority Automobile Dealers (NAMAD)StellantisChevroletToyota Motor CorporationHyundai Motor America
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Foureyes
We gaze at sunsets with wonder. While the Foureyes’ 2024 Automotive Dealer Benchmarks Report is not a literal sunset, it does allow dealers to compare their performance against the industry, and track trends in how leads behave. You might say that value is … wonderful. https://loom.ly/SGePbxo #AutomotiveSales #DealershipLeads #automotivetech #autodata
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CarObvious
Dealer profits have dropped by 33.4% year-over-year. Although current earnings are still approximately 1.7 times higher than in 2018, the market is rapidly normalizing. Per-unit profits have also decreased significantly. Dealerships now earn an average of $2,408 per new vehicle sold, a 32.9% decline, and $1,404 per used vehicle sold, down 22.9%.
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Irene Moore
Positive Outlook for Dealerships: Q1 2024 Sales Trends Show Industry Resilience The latest NADA (National Automobile Dealers Association) Market Beat report for Q1 2024 offers some encouraging signs for the automotive industry. Despite a slight dip in the March SAAR (Seasonally Adjusted Annual Rate) compared to February; the overall sales picture is positive: Increased Sales: The new light-vehicle sales SAAR for March 2024 hit 15.5 million units, a 3.8% increase year-over-year. First-quarter results are even stronger, with the SAAR at 15.4 million units, marking a 7% increase compared to Q1 2023. Improved Inventory: Crucially, shoppers now have significantly more vehicles to choose from. New light-vehicle stock on the ground and in-transit totaled 2.58 million units in March 2024, a substantial 40.2% jump compared to March 2023. Key Takeaways for Dealers These figures point towards a few key implications for dealerships: Affordability and Incentives: The combination of rising inventory and OEM incentives has led to a decrease in average transaction prices. While the average vehicle price in March 2024 came in at $44,186 (down 3.6% compared to last year), average incentive spending per unit reached $2,800, marking a significant 66.6% year-over-year increase. Dealerships should be prepared to leverage these incentives to attract buyers. Hybrids on the Rise: The alternative-fuel vehicle segment continues to grow, reaching an 18% share of total new vehicle sales in Q1 2024. Conventional hybrids are leading the charge with an 8.6% share and an increase of 2.4 percentage points year-over-year. This underscores the importance of adapting our inventory to meet growing demand for fuel-efficient options. Steady Growth Expected: While inventory might fluctuate over the next few quarters, the NADA anticipates that it will reach around 2.7 to 2.8 million units going into 2025. This, combined with rising sales figures, results in a positive outlook for the year, with a forecast of 15.9 million units for all of 2024. Adapting to the Market These NADA figures emphasize the importance of being malleable and nimble. By focusing on a diverse inventory that includes in-demand conventional hybrids, leveraging incentives, and anticipating a continued recovery in overall vehicle sales, dealerships can position themselves for success in the evolving automotive landscape. By: Delano Palmer Director of Training and Development Innovation Financial Services
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🔥🚙 🚀Used Car Managers, General Managers, Dealer Principals, and Automotive Professionals 🚗🔥🚀 YOU CAN TAKE MARKET SHARE! This Friday, August 9th starting at 9AM EST/ 6AM PST... John Ellis, Brian Kramer, David Long, Jasen Rice, and more of automotive’s brightest minds share the latest industry trends, sales strategies, and insider tips to ensure your dealership dominates the competition and leaves them in the dust. David Long’s All Things Used Cars. Jump in the conversation or be a 🪰on the wall like me! Either way, you'll walk away with profit-boosting insights to grow your bottom line immediately. 💰💲💵💪🤑 Look in the comments for a link to RSVP. You'll be texted a reminder once the room opens up. #AutomotiveIndustry #cardealers #usedcarsales #newcarsales
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SalesLogs
📊 Does your dealership have data consistency? Ensuring consistent data across all systems is critical for accurate reporting, forecasting, and decision-making. Inconsistent data can lead to errors that hinder growth and team alignment. Tools like SalesLogs streamline data, keeping all teams updated with the latest insights. Learn how to maintain data accuracy and boost dealership success 👉 https://hubs.la/Q02X3gV80 #DataConsistency #DealershipSuccess #AutoIndustry #SalesLogs
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