Danielle Patterson

Want to create surveys that drive impactful insights? 🔥 Check out our latest blog, Surveys That Sizzle: How to Design a B2B Survey That Gets Results! Learn key strategies to design surveys that engage your audience and deliver the data you need to make informed business decisions. 📊 Read more here: https://bit.ly/400CPve #B2BSurveys #MarketResearch #SurveyDesign #DataDriven #InnovateMR

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Understanding your audience is one of the most intelligent and cost-effective strategies for improving your bottom line.  Check out Grant C. Gooding's quick breakdown of the 6 most commonly used market research methods, their strengths and weaknesses, and when they should be used. https://lnkd.in/gZvhdTZW #getproof #marketresearch #researchmethods #emotionalresearch #emotionaldata

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🚀 How are you using marketing tech to improve your performance, boost occupancy, and ultimately grow your revenue? If your marketing strategy is falling short, it's time to take a hard look at whether you have the right tools to thrive in this increasingly competitive market. This guide is full of actionable tips for leveraging the latest tech trends to help you reach your marketing goals — from AI and predictive analytics to adopting a dedicated contact center. Learn more about how today's smart technology can help you improve your marketing results: https://hubs.ly/Q02GM7PQ0. #SeniorLivingMarketing #MarketingStrategies #SeniorLiving

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Unlocking Marketing Success with Data Integration and Custom Dashboards Don’t let manual data wrangling slow down your marketing performance. See how a Florida-based niche consumer brand transformed their marketing analytics with Rysun Labs by: • Automating data integration from diverse sources to power data-driven strategies  • Gaining real-time insights on marketing and campaign performance through custom Power BI dashboards  • Freeing up their marketing team from tedious spreadsheets, enabling greater strategic focus Dive into our latest success story to discover the Rysun difference for accelerating your time from data to decision.  👉 Explore the full case study: https://lnkd.in/dqSqt5D7    #MarketingAnalytics #DataIntegration #PowerBI #MarketingDashboard #Rysun #Rysun4Retail #SuccessStory #DataDrivenMarketing

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Is your marketing mix future-proof? As we edge closer to a cookieless world, the urgency for marketers to adapt has never been more critical. The transition away from reliance on third-party cookies means rethinking strategies and embracing new tools for attribution measurement. Turn this challenge into an opportunity by leaning into first-party data, exploring contextual advertising, and investing in privacy-friendly tracking solutions. It's time to innovate and lead in the next era of digital marketing. Stay ahead of the curve and ensure your marketing strategies are not just surviving but thriving in a cookieless future. #Attribution #MarketingAndAdvertising #Advertising #MarketingAnalytics #Strategy #Provalytics #Cookies

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Spice up your brand's presence with ChutneyAds! Harness the power of DOOH marketing to reach your audience where it matters—out in the real world.

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When’s the last time you conducted a funnel analysis? 🧐 77% of consumers say their top priority when transacting online is quickly accomplishing what they set out to do. Analyzing how users flow through your funnel and interact with your platform can help your product team evaluate how intuitive it is. 🚦 Conducting a funnel analysis allows you to: ❇️Find drop-off and friction points ❇️Optimize user experiences ❇️Reveal technical errors ❇️Make iterative improvements and data-led decisions ​​❇️Understand visitor demographics ❇️Refine your messaging ❇️Validate your designs Learn how to select the right tool to complete your funnel analysis ➡️ https://lnkd.in/gsG-RXzn

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Recognizing who your customers are and understanding their affinities, needs, and motivations are critical in marketing. Identity resolution is key to achieving this objective. Read this blog to learn how a Customer Data Platform (CDP) resolves customer identities and creates Golden Customer Records, which help make omnichannel personalization possible: https://bit.ly/42Z2rqr #marketing #customerdataplatform #personalization

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In 2024, the effectiveness of direct mail marketing relies heavily on data-driven hyper-targeting. This method focuses on identifying specific consumer groups and customizing mail content to match their interests and needs. Success hinges on not just reaching the right audience, but also ensuring that the message resonates deeply with them. #MilestoneMarketingSolutions #DirectMailMarketing https://hubs.ly/Q02KDjSN0

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The Cost of a Misaligned Marketing Tech Stack: ❌ Wasted budget on redundant tools ❌ Missed opportunities due to inefficient workflows ❌ Frustrated team struggling with clunky integrations Don't let a misaligned tech stack hold you back! Learn how to choose the right tools that work together to drive results in our latest blog: https://lnkd.in/ghf-D3A3 #techstack #strategicmarketing #marketingagency #inboundmarketing

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Marketing Ops pros - you don't have to fix all the data. But you should address all the data that aligns to your top marketing use cases. What can you do to ensure your data and insights are aligned? 🤔 Stay current on your organization's key marketing (and marketing-adjacent) use cases by talking to the use case owners regularly. This allows you to understand what's needed, plus provides the opportunity to make recommendations based on what's changed. Why do this? Because if that alignment is lost, then the data and insights you're capturing will lose value, causing confidence levels to erode. #b2bmarketing #marketingusecases #data #datainsights #alignment #abm

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Marketing Ops pros - you don't have to fix all the data. But you should address all the data that aligns to your top marketing use cases. What can you do to ensure your data and insights are aligned? 🤔 Stay current on your organization's key marketing (and marketing-adjacent) use cases by talking to the use case owners regularly. This allows you to understand what's needed, plus provides the opportunity to make recommendations based on what's changed. Why do this? Because if that alignment is lost, then the data and insights you're capturing will lose value, causing confidence levels to erode. #b2bmarketing #marketingoperations #usecases #data #datainsights

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