Dan Mondello

My new article gives benchmarks for the average customer acquisition cost for lawn care companies by contract size, marketing strategy, and marketing channel. https://lnkd.in/ef2X5UQ6

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Industrial marketers: How do you tailor your technical content to resonate with buyers at different decision stages? Dive into my latest blog post for a step-by-step guide, and share your insights in the comments! https://buff.ly/46b6liT #industrialcontentmarketing #industrialmarketing #manufacturingmarketing #technicalwriting

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Direct mail remains a key marketing tool despite digital noise. Taylor leads in direct mail services, printing and mailing over two billion pieces annually. Whether for a standalone campaign or an integrated omnichannel strategy, we have what you need for success. Let's discuss partnering on your campaign efforts today! #Marketing #DirectMail #OmnichannelMarketingStrategies

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Many manufacturers abandon marketing efforts if they don’t see immediate results. It’s odd, because this type of behavior is incongruent with one of the processes that has made manufacturing so effective: Continuous Improvement. Find out how to apply the Continuous Improvement mindset to your manufacturing marketing. Link to our in-depth blog post in the comments!

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The Ultimate Guide to Digital Marketing for Manufacturers: set a strong foundation online and build on your efforts, different types of content to include in your online strategy, and how to target prospects throughout their entire buying process. https://ow.ly/3Yug50TmcAp

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Is your manufacturing content marketing truly connecting with your customers? Manufacturing buyers expect more than just specs—they want content that speaks to their challenges and solves their problems. That's why creating customer-centric content is no longer optional in manufacturing content marketing—it's essential. In my latest blog, I break down 5 key considerations for crafting content that resonates with your audience, generates high-quality leads, and drives results. Ready to elevate your industrial content creation strategy? Read the full blog here: https://buff.ly/4fxrR5a #ManufacturingContentMarketing #IndustrialContentCreation #CustomerCentricContent

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In our latest blog post, we break down what SGE is, its potential impact on search and digital marketing strategies, and what it means for your business in 2024 and beyond. Read more now. #SGE #Digitalmarketing https://lnkd.in/dYp2bAw9

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The ZAG FIRST team enjoyed this article on upcoming trends in industrial distribution--particularly changing customer buying behavior. If you're in the distribution industry, what changes are you forecasting for the rest of 2024? https://lnkd.in/gQUddwfd

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More BONUS content from my sit-down with John Schmidt from Next>Level and our discussion about the mobile repair revolution. In the search for differentiation, mobile services stand out for consumers. Small dealers become big dealers, big dealers become market dominant. You've got to stand out and the free wi-fi, comfy seats, hot coffee, factory parts and factory-trained technicians - they just don't stand out like they used to. #recallmasters #fixedopsux #fixedops #dealership #dealerships #customerexperience #coaching #customerinsights #customerloyalty #customerreview #userexperience #employeeengagement #technicians #mechanics #autodealers #autoindustry #culture #organizationalculture #teambuilding #efficiency #innovation  

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Consumers are 3X MORE LIKELY to keep a piece of LENTICULAR direct mail over standard print. This innovative approach grabs attention, enhances engagement, and makes your brand unforgettable. Let's boost your ROI for direct mail campaigns! #advertising #directmailmarketing #lenticular

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Another solid Marketer's Edge interview with Mark Sneider and Julia Boyer MacMullan, Director of Marketing at Springside Chestnut Hill Academy, the largest independent school in Philadelphia. If your marketing services firm or ad agency focuses on educational marketing, and specifically independent, private schools, you should watch this episode of Marketer’s Edge. (Interview link in first comment.)

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