Dan Gershenson

Every business has two VERY distinct journeys: Buyers and Customers. Please don't fall into the trap of grouping everything into one journey and thinking it will be a catchall strategy. It won't work well, and your marketing will fall short. This blog only touches on the surface of the differences between the two, but I'd encourage all business owners and C-suite execs to take a read: https://lnkd.in/gi9HukRZ #marketing #customerjourney #buyerjourney #brandstrategy #marketingstrategy

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In today’s digital world, standing out isn’t just an advantage—it’s essential. For Detroit and Michigan brands, a video podcast offers a powerful way to boost credibility, reach new audiences, and build genuine connections. Imagine having a media partner who not only understands your brand’s unique voice but also manages the entire podcast production process, helping you stay focused on what you do best. Why a Video Podcast with a Media Partner is a Game-Changer Build Trust and Credibility When your audience sees you on camera sharing your expertise, they connect with you on a personal level. A professional video podcast showcases your knowledge, passion, and commitment, positioning your brand as an industry leader and boosting your credibility. Reach a Broader Audience with Strategic Organic Content A video podcast allows you to create and share content that resonates with your audience. Every episode can be repurposed into social clips, highlights, and insights across multiple platforms, increasing your reach and ensuring your brand is always in the conversation. Maximize Efficiency with a Dedicated Media Partner Partnering with a professional media team like rocepez media means you have experts handling every detail—from filming and editing to planning and distribution. With our support, your podcast becomes a seamless extension of your brand, making it easy to stay consistent and strategic in your content. Leverage the Power of Today’s Marketplace In the fast-evolving digital landscape, video podcasts allow you to reach an audience that’s actively seeking expertise and authentic voices. By putting your brand out there regularly, you’re not just keeping up with trends; you’re setting them, and building a loyal following that values your insights. Ready to take your brand to the next level? Let’s get your voice heard across Michigan. Visit rocepez media to learn more about how a video podcast can amplify your message and connect with your ideal audience. Get started today at https://lnkd.in/g43eCuXh. #videoproduction #audiomarketing #podcastproduction #podcasting #brandawareness #audienceengagement #thoughtleadership #marketingstrategy #socialmediamarketing #detroitbrands #contentmarketing #videocontent #brandbuilding #detroitcreatives #contentcreator #entrepreneurlife #digitalcontent #brandloyalty #detroitmichigan #seostrategy #brandidentity #organiccontent #videomarketing #engagingcontent

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When it comes to marketing your business, one size most definitely does not fit all. In fact, trying to force your business into a cookie-cutter marketing strategy is like trying to wear shoes two sizes too small - it’s uncomfortable, painful, and, ultimately, it’s not going to work. Each business is unique, with its own products, customers, and goals, so your marketing strategy should reflect that. Let’s look at how to determine the best marketing strategy for your business. Spoiler alert: it’s all about understanding your business from the inside out. https://lnkd.in/g6ZWytbq #marketing #marketingstrategy #boldthink #brandvalueoptimization #brandstrategy

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This is the biggest mistake marketing departments make when thinking about promotional products. They assume people love #SWAG, and if they print their brand's logo on an item then it can help them drive brand engagement. First of all, I don’t use the word SWAG (Stuff We All Get).  As Seth Godin said "Everyone is not your customer", and if you are targeting everyone you are probably talking to no one.  A lot of times my customers will go through a lengthy research for the one promo item, an item they can purchase at maximum quantity with their given budget on promotional products. If that was your approach, how was your engagement and ROI on the promo item so far? I love using the 80/20 rule to guide my clients in finding the perfect promotional products. Typically, 20% of customers generate 80% of revenue. These clients are your bread and butter, your ideal customers. More of our focus is on retaining them, building better relationships, or even asking them to give you referrals for other ideal customers. Run a report from your accounting software, or key metrics you measure performance to come up with your top 20%. Then ask yourself the following questions: ✅Who are they? What are their titles, location, gender, age...etc? ✅What are their hobbies or things that they are passionate about ✅What are their challenges and pain points? (Which your products or services can help) ✅Where did you meet them? (conferences, events, parties, virtually...etc) By shifting your focus to your ideal customer, you're not just optimizing your promotional product strategy; you're revolutionizing it. Imagine the impact of targeted, personalized gifts that resonate deeply with your most valuable clients. Say "NO" to SWAG, and start rolling out the red carpet for your VIPs. It makes a huge impact on your bottom line. 💡 #promotinalproducts #brandawarness

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If you're using AI to generate content for your website, you must fact-check before publishing. Read this article that clearly outlines how you could lose ranking on search result pages because of it. Human oversight over AI generated content is critical. #digitalmarketing #seo #marketing #

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If you're a Detroit-based brand, it’s time to elevate your voice and establish your influence with a video podcast. Video podcasts are more than just conversations—they’re powerful branding tools that combine visual storytelling, audience engagement, and strategic content, helping you connect with potential clients and industry leaders in ways that traditional formats can’t match. The Power of a Video Podcast for Your Brand Amplify Your Reach and Awareness A video podcast series is a proven way to expand your reach. Unlike static posts or ads, video podcasts create an ongoing series that audiences can follow, building anticipation and brand familiarity. When shared across platforms like YouTube, Instagram, and LinkedIn, each episode can reach thousands of new viewers, boosting your brand’s visibility and keeping it top-of-mind. Connect Directly with Your Target Audience Imagine the impact of directly inviting your target clients and industry experts to be guests on your podcast. This isn’t just about sharing information; it’s about building relationships. By offering valuable insights through interviews and discussions, you’re engaging viewers who are already interested in what you do, whether they’re researching the market or actively seeking solutions your business provides. Position Yourself as an Industry Leader Hosting a podcast showcases your expertise and positions you as a thought leader in your field. When you feature industry professionals or discuss trending topics, your brand becomes the go-to source for valuable insights, increasing your credibility and authority. Clients want to work with brands that lead the conversation—and a podcast makes it clear that you’re at the forefront of your industry. Organic Content That Attracts & Engages Video podcasts create a wealth of organic content that’s perfect for repurposing across social media. Each episode provides valuable clips, quotes, and moments that you can share as highlights, behind-the-scenes stories, and teasers. This not only keeps your content fresh but also improves your brand’s SEO presence, making it easier for potential clients to find you when they’re searching for expertise in your field. Create a Sense of Community A podcast isn’t just a platform for your brand—it’s an opportunity to build a community. Viewers get to know you, your values, and your guests over time, developing a personal connection with your brand. This community-driven approach fosters loyalty and helps transform one-time viewers into dedicated followers. Stand Out in the Detroit Market Detroit’s vibrant business community is filled with brands looking for unique ways to stand out. A video podcast is your opportunity to set yourself apart from the competition by delivering high-quality, relevant content. For businesses in Detroit, establishing a video podcast with rocepez media means crafting a branded experience that resonates locally and beyond. Ready To Get The Ball Rolling? Shoot Me A DM!

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Experimentation does a lot for the business other than A/B tests. One of the key benefits is breaking down silos. Internal silos, hierarchal silos, and silos with agency partners. When I think about, information is not allowed to move freely in the organization and just in itself represents so many lost opportunities. This is why I am a huge proponent of results evangelization. I think experimenters should evangelize to the point they think of themselves as annoying. When you’re there, don’t stop. Stakeholders are watching your updates and a lot more folks than you think and see make note of your updates. For A/B tests, this is about awareness : you want your team and stakeholders to feel the traction and momentum. You also want outside people to be aware of what is done. The insights can and should be shared to other teams to be re-activated. It’s also about project buy-in. We are constantly selling the idea that this process is valuable to the business. When we can show data points and then connect the dots to qualitative findings, we can tell a story and that is truly powerful for buy-in. Any test outcome is a good outcome, because we collected data and went through a customer feedback loop. This can never be stated enough. There is something also about the way good experimenters report of results with a probabilistic mindset. When a person, team, organization recognizes that most everything is not a straight fact and that it shifts over time, it unlocks tremendous potential to rethink everything. Results evangelization is a catalyst of growth. Someone external to your project could extract so much value from reading only one 5-minute Slack update.

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Struggling with email marketing? The Email Marketing Handbook is your go-to resource for mastering the art of email campaigns. Learn to craft compelling emails, grow your subscriber list, and boost your business. Get your free copy now! https://ow.ly/kXHO50SLOan #EmailMarketingTips #SmallBusinessEmail #DigitalMarketing

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Ignoring Competitive Positioning Can Be The Hidden Threat to Your Success... #competitivepositioning isn’t just a strategic choice—it’s a survival tool. If you’re not actively defining how your business stands out, you’re missing out on a crucial advantage that can make or break your success. So, what is competitive positioning? It’s all about how you market your company to highlight what sets you apart from the competition. It’s not just about having a unique product or service but how you present it to ensure your target audience sees it as the best choice. It matters because you risk blending into the background without a solid competitive positioning strategy. Effective positioning helps you: ≈ 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝘁𝗮𝗿𝗴𝗲𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲’𝘀 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 ≈ 𝗔𝗱𝗱𝗿𝗲𝘀𝘀 𝗮𝗻𝗱 𝘀𝗼𝗹𝘃𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗽𝗮𝗶𝗻 𝗽𝗼𝗶𝗻𝘁𝘀 ≈ 𝗦𝗵𝗮𝗽𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝗳𝗳𝗼𝗿𝘁𝘀 ≈ 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗰𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 ≈ 𝗕𝘂𝗶𝗹𝗱 𝘀𝘁𝗿𝗼𝗻𝗴 𝗯𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 Follow these key steps to find your competitive edge : ≈ 𝗞𝗻𝗼𝘄 𝘁𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 𝗯𝘆 𝗰𝗼𝗻𝗱𝘂𝗰𝘁𝗶𝗻𝗴 𝗮 𝘁𝗵𝗼𝗿𝗼𝘂𝗴𝗵 𝗺𝗮𝗿𝗸𝗲𝘁 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗮𝗻𝗱 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿. ≈ 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 𝗮𝗻𝗱 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗴𝗮𝗽𝘀 𝗮𝗻𝗱 𝗮𝗿𝗲𝗮𝘀 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝗹𝗮𝗰𝗸𝗶𝗻𝗴. ≈ 𝗦𝗲𝘁 𝗖𝗹𝗲𝗮𝗿 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀 𝗮𝗻𝗱 𝗮𝗹𝗶𝗴𝗻 𝘆𝗼𝘂𝗿 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗯𝗼𝘁𝗵 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗮𝗻𝗱 𝗳𝘂𝘁𝘂𝗿𝗲 𝗴𝗼𝗮𝗹𝘀. ≈ 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗬𝗼𝘂𝗿 𝗡𝗶𝗰𝗵𝗲 𝗮𝗻𝗱 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝘁𝗵𝗲 𝘂𝗻𝗶𝗾𝘂𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗼𝗻𝗹𝘆 𝘆𝗼𝘂 𝗰𝗮𝗻 𝘀𝗼𝗹𝘃𝗲. ≈ 𝗨𝘀𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 𝗚𝗮𝗽𝘀 𝘁𝗼 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗮𝗻𝗱 𝗮𝗱𝗱𝗿𝗲𝘀𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗻𝗲𝗲𝗱𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 𝗮𝗿𝗲𝗻’𝘁 𝗳𝘂𝗹𝗳𝗶𝗹𝗹𝗶𝗻𝗴. Remember, competitive positioning is an ongoing process. Regularly reevaluate to stay ahead as market trends and customer preferences evolve. 𝙁𝙖𝙘𝙩: 𝘼𝙣 𝙖𝙫𝙚𝙧𝙖𝙜𝙚 𝙥𝙚𝙧𝙨𝙤𝙣 𝙨𝙥𝙚𝙣𝙙𝙨 𝙖𝙗𝙤𝙪𝙩 3 𝙝𝙤𝙪𝙧𝙨 𝙖 𝙙𝙖𝙮 𝙤𝙣 𝙩𝙝𝙚𝙞𝙧 𝙨𝙢𝙖𝙧𝙩𝙥𝙝𝙤𝙣𝙚. That’s a lot of time for them to see your competitive positioning in action!!! #competitivepositioning #businessstrategy #branding #marketanalysis #startupsuccess #brandawareness

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To boost your local business's search visibility, you need to optimize your Google My Business profile with accurate information, compelling descriptions, high-resolution photos, and relevant categories. Next, use schema markup to provide search engines with detailed business information and choose the right schema category for your business. Confirm consistent business information across all listings and utilize local directory submissions. Building local backlinks and citations through partnerships and content creation is vital. Finally, monitor and respond to online reviews promptly to maintain a positive reputation. By following these tips, you can start improving your local search visibility.

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Hit publish... and crickets. Is your content struggling to get noticed? Download our FREE Content Promotion Checklist and learn how to give your content the boost it needs to reach a wider audience and generate results! WG Content Promotion Check list https://hubs.li/Q02wxYjS0 #ContentMarketing #ContentPromotion #WitmerGroup

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This is a great list to consider if you’re about to send out an RFP.    The one tip I’d add is to make sure you’re looking for a strategic partner. There’s a difference between a vendor and a true agency partnership—and the value you’ll receive. At VI, we think like the CMO of your brand, delivering what’s best for your business and objectives, not ours. (The beauty is that when you succeed, we tend to, too!)

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🚀✨ Dive into the future of B2B manufacturing marketing with Ballistic Arts ' latest guide! 🏭 📈 Learn why content marketing is the game-changer you need to attract and retain B2B buyers. 🌟 Did you know? 71% of manufacturing marketers see content marketing as crucial! 💡 Don’t miss out—read our blog now to craft compelling content that drives engagement and builds industry authority. #ManufacturingMarketing #ContentStrategy #B2BMarketing #DigitalTransformation 💼 https://lnkd.in/gYj2H-sq

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10 Free Social Media Listening & Monitoring Tools: What’s Being Said About Your Business? #marcydesign #bestideas #webdesign #websitedesign

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We increased an RV repair shop's conversions by 30% year-over-year. Their owner came to us frustrated with their existing digital marketing. Together, we took 5 steps to implement a transformative strategy: 1. Consolidated CTAs on the homepage. Before, 70% of site visitors couldn't see the CTA buttons. We simplified it to draw attention to the primary CTA. 2. Implemented heatmaps and user recordings This revealed how users were actually interacting with the site, not just how we thought they were. 3. Performed a Heuristic site audit We identified and fixed usability issues that were causing friction in the user journey. 4. Optimized Google My Business listing This led to a 66.71% increase in direct queries, boosting local visibility. 5. Robust link building strategy We increased organic rankings for targeted terms like "RV roof replacement" and "RV parts and service". This strategy unlocked the best performance ever for this RV repair shop: - 30% increase in conversion rate year-over-year - 42.6% increase in total sessions - 32.44% boost in organic SEO traffic - 3,478 new leads generated in just 7 months Let's summarize how we got there: 1. CTA Consolidation 2. User Behavior Analysis 3. Usability Optimization 4. Local SEO Boost 5. Targeted Link Building The owner's feedback? 'Top-notch!' What's your biggest website challenge right now?

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