“Dan is the man when it comes to understanding Millennials and the Gen Z kids nipping at their ankles. Not only is he brilliant and insightful, he's doing the research that will become accepted wisdom in a year or two. His company's newsletter makes me feel about 97% more hip, aware and brilliant every time it lands in my inbox. Where else would I hear about Mipsters (Millennial Muslim hipsters) and trade fairs for teens? He's approachable even though he's ahead of the curve, and he makes it all easy to understand. A great brain that happens to be for hire.”
About
With over 30 years of experience in marketing, media, and technology, I am the president…
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So if you don’t recognise the guy in the photo, self professed living legend, Dale Brisby, then I’m pretty sure you aren’t aware of one of the…
So if you don’t recognise the guy in the photo, self professed living legend, Dale Brisby, then I’m pretty sure you aren’t aware of one of the…
Liked by Dan Coates
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At #theaisummit today, sharing our successful and blazing fast AI deployments using deepset. Going from kickoff meeting to V1 product release in 120…
At #theaisummit today, sharing our successful and blazing fast AI deployments using deepset. Going from kickoff meeting to V1 product release in 120…
Shared by Dan Coates
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⚡️GROUPE DYNAMITE IS PUBLIC⚡️ I’ve spent the past year and a half calling Montreal my second home. It’s here, at HQ, you will find the core of the…
⚡️GROUPE DYNAMITE IS PUBLIC⚡️ I’ve spent the past year and a half calling Montreal my second home. It’s here, at HQ, you will find the core of the…
Liked by Dan Coates
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Member Board Of Directors
Market Research Institute International (MRII)
- Present 10 years
Education
Publications
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Survey duration and the impact on completion rates among young respondents
Quirks Media
The authors discuss how survey researchers can align the preferences and tolerance levels of young consumers (Gen Z and Millennials) against the time demands of the market research industry.
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The impact of survey duration on completion rates among Millennial respondents
Quirks Marketing Research Media
To attract and retain youth respondents, researchers owe it to themselves and their target audiences to keep surveys as brief as possible.
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Patents
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Consumer to Business Data Capturing System
Issued US US20060253316
Methods and apparatus of the present invention collect data associated with a consumer through generation of a consumer feedback communication via a wide area network. A business to which the consumer feedback communication is directed is identified in response to input from a consumer via the wide area network. Feedback data relating to the business is obtained from the consumer via the wide area network. At least a portion of the consumer feedback communication is automatically generated…
Methods and apparatus of the present invention collect data associated with a consumer through generation of a consumer feedback communication via a wide area network. A business to which the consumer feedback communication is directed is identified in response to input from a consumer via the wide area network. Feedback data relating to the business is obtained from the consumer via the wide area network. At least a portion of the consumer feedback communication is automatically generated using the feedback data. Data associated with the consumer is then collected from the obtained feedback data.
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English
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French
Limited working proficiency
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MRII
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CASRO
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Recommendations received
21 people have recommended Dan
Join now to viewMore activity by Dan
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MeridianAI Powers Next-Generation Learning at PM Forum! We have successful integrated MeridianAI into PM Forum's Skills Development Platform…
MeridianAI Powers Next-Generation Learning at PM Forum! We have successful integrated MeridianAI into PM Forum's Skills Development Platform…
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🚀 (Part IV of our series “Only Custom RAG Is Production-Ready RAG”) Re-ranking makes RAG cheaper, faster, and more accurate Full article 👉…
🚀 (Part IV of our series “Only Custom RAG Is Production-Ready RAG”) Re-ranking makes RAG cheaper, faster, and more accurate Full article 👉…
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Join deepset for this upcoming webinar hosted by partner appliedAI Initiative GmbH and featuring customer Rohde & Schwarz discussing Customized RAG…
Join deepset for this upcoming webinar hosted by partner appliedAI Initiative GmbH and featuring customer Rohde & Schwarz discussing Customized RAG…
Liked by Dan Coates
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We’re excited to announce the opening of our new headquarters in Berlin—a milestone made possible by the incredible support of our customers…
We’re excited to announce the opening of our new headquarters in Berlin—a milestone made possible by the incredible support of our customers…
Liked by Dan Coates
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🏅 We're proud to be recognized for our innovation in the Gen AI Application development in the annual Accel Euroscape report. Looking forward to…
🏅 We're proud to be recognized for our innovation in the Gen AI Application development in the annual Accel Euroscape report. Looking forward to…
Liked by Dan Coates
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Join us for a deep dive into #IntelligentDocumentProcessing in financial services! 🚀 Learn how to implement GenAI-powered IDP, from prototype to…
Join us for a deep dive into #IntelligentDocumentProcessing in financial services! 🚀 Learn how to implement GenAI-powered IDP, from prototype to…
Liked by Dan Coates
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📅 Just a few days to go for our upcoming webinar. [Sign up Link Below] Join deepset's VP Product - Mathis Lucka and CredX CEO, Ralf Krauther on…
📅 Just a few days to go for our upcoming webinar. [Sign up Link Below] Join deepset's VP Product - Mathis Lucka and CredX CEO, Ralf Krauther on…
Liked by Dan Coates
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Looking forward to presenting our IDP solution together with Mathis Lucka from deepset.
Looking forward to presenting our IDP solution together with Mathis Lucka from deepset.
Liked by Dan Coates
Other similar profiles
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Ray Poynter
Here is a great new free text processing tool from #NewMR sponsor yasna https://lnkd.in/eEbfawpH Yasna.ai has released a free tool to simplify the analysis of open-ended survey responses and customer reviews, making it easier for researchers to extract insights from unstructured qualitative data. The tool is powered by Yasna.ai’s advanced analytics engine, designed to handle the complexities of text analysis with speed and accuracy. It automates processes like coding, percentage calculations, summarization, and provides results in just minutes. Marat Sustavov, Tanya Berlina
12 Comments -
Rob Podhurst
I've also been conducting B2B surveys for many years and am not surprised by the pain points real respondents have shared. Too often, clients push back when you tell them that they can't just keep adding questions and length becomes an issue. However, I have worked with some folks who appreciate the dilemma we face. One potential solution is to split samples for some questions (especially the long grids) with half the sample getting one half of the list and half getting the other. This tends to have less impact on the analysis than one would think. Also, avoiding a lot of personally identifying information should be a no brainer and often adds little value to the analysis.
1 Comment -
Elizabeth Parks
Jennifer Kent, Ph.D. Parks Associates will share the "State of the #Streaming Market" to kick of our 7th annual Future of# Video Conference. This session provides an overview of the current state of the streaming market, drawing on Parks Associates' latest research to highlight shifts in #consumer preferences, the competitive landscape, and emerging #business models. With streaming continuing to grow, new players and established giants alike are battling for viewer attention and subscription dollars. Future of Video brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending. The event provides insight into successful #OTT #strategy deployments, challenges for pay-TV providers, the role of connected #CE in the growth of video viewing, new #content formats, and the overall impact to the #video market. JOIN US - DISCOUNTED RATES AVAILABLE - USE PROMO CODE - FOV-50C www.futureofvideo.us
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David Daoud
Research Alert: Traffic to ITAD vendors’ online platforms up 16% in April: Traffic to pure play #ITAD vendors' online platforms rose by 16.09% in April compared to March 2024. The increase in traffic reflects a boost in activity within All Green Recycling and #ERI, which collectively accounted for 58.47% of ITAD’s April online traffic. However, traffic could have been higher as the growth was limited by changes taking place within SK tes, as explained below. Please note that many leading ITAD vendors whose core business is not ITAD were not counted in this base analysis. Additional coverage on Iron Mountain and Blancco Technology Group marketing due to their substantial reach to ITAD sector. Continue reading below (free access with registration). https://lnkd.in/eyik3Xvu
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Clifford Young
New Ipsos /FiveThirtyEight pre/post debate poll. Key takeways: 1. Trump seen as the winner. But his metrics overall did not improve. 2. Biden rated as emotionally, physically and mentally fragile. These metrics were low pre-debate and declined post-debate. 3. Little impact on voting likelihood for Biden in this initial poll. #ipsos #debate #biden #trump #polling https://lnkd.in/eJiVSBSW
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Elizabeth Parks
Recap and Review: Streaming Market from Sarah Lee, Ph.D. during Parks Associates Future of Video virtual event today - and in person in LA next Monday November 19-21 INSIGHTS FROM PARKS ASSOCIATES RESEARCH - #data #consumerinsightts #forecast #innovation 🌟😊 Average household spend on OTT has declined, likely because use of free ad-based streaming use is growing. 🎉🎶 The top driver of ad-based OTT service use is the free price tag. 🍀🌈 NPS for ad-free service tiers are noticeably higher than ad-based service tiers. ❤️🌍 Consumers do not mind watching ads, but dislike it when the same ads repeat, interruptions are frequent, and ad breaks neglect to actually show ads. ✨🚀 AI can help optimize the ad experience for viewers by addressing these pain points as well as propel newer technology such as T-commerce for an additional source of revenue. #streaming #video
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Nichola Quail
If you missed this month's QRCA Global Researcher webinar featuring Emily Blumenthal then don't worry - you can watch the episode here: https://shorturl.at/yxwnT. Virtual Audiences are here and this is a great way to get up to speed on what it's all about and how to apply it to qualitative research. #ai #womeninresearch #qrca #qualitativeresearch
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Elizabeth Parks
How are you tracking the streaming video market? #research #data Parks Associates Streaming Video Tracker provides estimates for numbers of users, subscribers, and transactions for #OTT #video services in North America. Parks Associates has created a sizing model for each service that is assessed and adjusted each quarter with input from the following types of data: Reported figures – Provides a definitive measure at a point in time that can be used to frame future estimates. Survey data – This data (from a sample of 5,000-10,000 respondents) shows the percentage of broadband households that subscribe, view, or purchase content from various OTT services. Parks Associates has survey questions to tease out uptake and use of various business models. This data allows us to compare use and spending across services. Online and mobile data – This data includes website traffic, mobile app downloads, unique visitors, bounce rate, time spent on site, traffic ranking relative to other sites, and other factors. Parks Associates has been using many different sources since 2014 for this traffic data and continuously assesses new traffic data sources that emerge. REQUEST A DEMO - https://lnkd.in/gsXWCmfS Parks Associates has made every reasonable effort to ensure that all information in the Streaming Video Tracker is correct, we assume no responsibility for any inadvertent errors.
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Ray Poynter
The slides and recordings from yesterday's NewMR/Enghouse webinar are available at https://lnkd.in/eitqY2Gg Driving research excellence with the next generation of CATI Allen Porter, General Manager Market Research and Communities, Enghouse Insights, shows how CATI has evolved to tackle today’s research and quality issues. The State of Insights 2024 Ray Poynter, founder of NewMR, shares a global update looking at trends such as data collection, analysis, and the role of AI. Malgorzata Mleczko, Allen Porter, Karine Pepin, Paul Edwards
1 Comment -
Hamzah Alsagoff
What used to be rather uncomplicated – from a legacy of primarily above- and below-the line communication and engagement – has segued to today’s dynamic omni- to opti-channel mode. What remains unchanged is to ensure we firstly understand ALL our target intendeds and no longer is it acceptable to carpet engage when personalised #tribetargeting is possible today, and ahead. And yes this has not changed. ‘...In the digital age, personalizing the #userexperience remains a paramount goal for marketers…’ With the ‘loss’ of convenient if not inefficient paid third party database towards a first party quality database rebuilding back to classic marketing engagement digitally this becomes key. ‘....Strategic content organization: The power of #tagging #Contenttagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. By systematically assigning #metadata — covering aspects like persona, journey stage, product and solution — to each digital asset, we set the foundation for meaningful engagement. This meticulous tagging process effectively turns each content piece into a key component, poised to seamlessly integrate into the tailored paths we design for our visitors….’ And what are the strategies of effective (content) assets tagging we can employ? ‘.... Effective content organization and management begin with a robust tagging system. This system assigns detailed metadata to assets, covering a spectrum of identifiers that significantly improve content discoverability and relevance. Below we outline diverse tagging strategies that elevate digital marketing efforts: • Persona tagging. Tagging content to reflect specific audience segments ensures a direct match between content and the viewer’s interests. • Journey stage tagging. By labeling assets with the customer journey stage they support — from “awareness” to “decision” — marketers can guide content consumption in a way that mirrors the buyer’s journey, providing timely and appropriate content at each step. • Product and service tagging. • Use case tagging. Identifying content by the use • Content type tagging. Categorizing assets by their type, such as “blog post” or “podcast,” simplifies content selection based on audience preferences and platform requirements…’ Why so? With tech, dynamic robust even real-time data and powerful #AI tools today it can set any company to not only build its own #firstpartydatabase but get it ready to engage through systematic and planned personalised engagement with its many audiences. ‘...Through strategic tagging, digital assets are not merely stored but become integral components of a dynamic engagement ecosystem, poised to deliver personalized experiences at every visitor touchpoint…’ Click to read on more. #Contagio #PiquantIdeas #marketing #marketingstrategy #consumerjourney #consumerbehaviour #consumerexperience #CX #CI #madschoolsg #ngeeannpoly #nanyangpoly
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Elizabeth Parks
Parks Associates industry #research provides incredible insight on the #future and past developments in video and broadband. check out this new research -- ATSC 3.0: Impact and Opportunity for Video Services Consumer demand for choice in content and services has led to a paradigm shift in video delivery. Consumers now spend more time #streaming content over IP than watching broadcast video or video delivered via #legacy #payTV methods. ATSC 3.0, the next generation of broadcast technology, built on #IP, opens new possibilities to broadcasters and has the potential to transform the video market. This report details shifting #video consumption habits, provides an overview of #ATSC3.0, and profiles leading #broadcasters and service providers deploying it today. It also assesses implications for the full video ecosystem, including both traditional and streaming players. AVAILABLE FOR PURHCASE - ask Jason Paris how you can get this #research or buy online today: https://lnkd.in/gmK_ZbQp
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Phil Sutcliffe
Today Josh Seltzer and I continue our conversation about how researchers will be able to work with #AIAgents in the near future of #marketresearch. I also ask Josh to explain what Information Seeking Agents are and how they are already being used to deliver very specific AI probing capabilities for custom methodologies with inca | Nexxt Intelligence . Please post any comments or questions in the thread below and get in touch with us at [email protected] and [email protected] if you’d like to know more about how we’re using the latest AI at Nexxt Intelligence | inca to enable deeper insight from market research at scale. #mrx #insights #conversationalAI Kathy Cheng Lara Schefers Mary Beth Barbour Ellie Ma Ben Leet
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Hamzah Alsagoff
We can’t ignore the force that is coming to be not only the consumers but strong (#pesterpower) influencers in a family affecting consumption and purchase. They are already earning an income, so their Gen Alpha’s purchasing power is already here. ‘.....small-in-stature but mighty-in-opinion consumer, #GenAlpha born between 2010 and 2024, bring influencers and information about brands and products straight to their household decision-makers, so if you can gain their attention, you’ll also tap into the spending power of their millennial parents, a powerful 2-for-1 combination. It’s why we’ve named them, “#TheGatewayGeneration.” Gen Alpha parent estimates that half (49%) of all household spending is impacted by their child’s opinions…’ Here are some key highlights to note: ‘...$45 is the amount of their own month the typical (median) Gen Alpha child has to spend in a typical week ($2,340 per year). 82% of parents have changed their own personal consumer patterns based on feedback from their Gen Alpha child. 94% of parents are paying more attention to online influencers to better understand how they impact their Gen Alpha child…’ 68% of parents say they’re more likely to make online purchases due to their Gen Alpha child….’ In short, ‘new research shows a full scale armada of small-in-stature-but-mighty-in-opinion consumers is about to invade your marketing plans.’ And their parents are the #Millennials. ‘....We looked into the spending power of 8–13 year olds, by asking their parents — mostly Millennials — about their behaviors and their influence on household purchasing decisions. Much has been written about the world’s 80 million Millennials — the largest American generation who will eventually be the richest in history, and still saving the world. But wait there’s more. Millennials are parents now, and nobody has their ear more than their own kids…’ This lot is an interesting one to note: ‘...Gen Alpha will be social-first, innovative, savvy shoppers, impacted by both brands and brand values. 76% of Gen Alpha parents say their children are better at making consumer decisions than they were at the same age. 87% say their Gen Alpha children are very attentive to brands, and 69% say they already understand the concept of corporate values. The behavioral patterns of product selection will be shifted by Gen A too… AI, virtual try-on, “drops,” and other next generation shopping dynamics being boosted by the youngest Americans…’ Gen Alpha’s growth means big business for #onlineinfluencers. 94% of parents pay more attention to online influencers to better understand their impact on Gen Alpha kids. 64% are more likely to use social media for product reviews thanks to their Gen Alpha child, & majority are more likely to make purchases driven by social media ads or influencers…’ #Contagio #PiquantIdeas #marketing #marketingstrategy #consumerjourney #consumerbehaviour #consumerexperience #CX #CI #madschoolsg #ngeeannpoly #nanyangpoly
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Clifford Young
New Ipsos / Reuters national poll is out. Should Biden drop out? How do other Dems match up against Trump? There is much to unpack: 1. No change in Biden/Trump vote match up (40%/40%). 2. Harris /Trump the same (42%/43%). Dead even. 3. 56% of Americans and about 1/3 of Dems think Biden should drop out. 4. Michelle Obama beats Trump (50%/39%) 5. All other Dems lose to Trump. Name recognition drives this. #ipsos #reuters #polling #trump #Biden https://lnkd.in/eBnTVxJF
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Adam Korengold
This article is one of the best I’ve seen about how measure the effectiveness of your websites in an actionable and intentional way. Measure the right things for you that will help you make well-founded inprovements to your content so that it reaches all the right people… #measurement #metrics #insight
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Mike VanNieuwkuyk
Political advertising changes the tone every election cycle, but an Ipsos study shows that in some cases it makes brand ads shine even brighter. Take a look! https://lnkd.in/eg33A4ig Rachel Rodgers Shelley Yang Pedr Howard For deeper insights on how to advertising during an election year, please join us on May 22 https://lnkd.in/er3dDi2S
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