Cynthia Wakeford

Instagram just announced Views as the primary metric across all formats. My first thoughts: Instagram wants to simplify the way effectiveness is measured without us getting lost in other metrics like likes, shares, and comments. Cons? I feel focusing solely on views might in turn lead to a quantity-over-quality situation. Content that grabs eyeballs but doesn't necessarily engage deeply might get prioritised, which could be a con for news publishers who aim for thoughtful engagement. This could also lead publishers to focus more on virality over all else. Also, If views become the primary metric, the way content is surfaced might change.

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One question I've been getting a lot lately is: "Georgia, what sparked the idea for ClioBooks.ai?" There’s a whole origin story around Clio, but the question that sums it up is: Why does quality in book production have to come with such a hefty price tag? 🤔 Publishers do incredible work, so it’s not right that they lose out on revenue and sacrifice profits because authors miss submission deadlines or hand in sub-par manuscripts. And those authors… why wouldn’t they do that? Authors of business books are business leaders first, not writers. They don’t have the time, ability, process or inclination to sit down for months on end and write. ➡️ So, I thought: what if we could combine the speed and ease of human speech with proven book writing frameworks and the power of AI? That's the driving force behind ClioBooks.ai. Myself and the team built an AI-powered platform that lets authors literally speak their book into existence. Clio leads them through a book plan, provides a synopsis, suggests a unique, purpose-built book structure, generates a talking plan, then transcribes the author’s words, and a human editor polishes the finished first draft to publishable perfection. This method isn't just the fastest way I know to bring a book to life; it's the most authentic and powerful way to combine the author’s ingenuity with AI’s capabilities. Plus it’s the most accessible. Here’s a clip of me from the Founder's Journal Unmasked show explaining more about the "why" behind ClioBooks.ai.👇 #BookPublishing #Publishing #NonFictionPublishing #BusinessBooks #Entrepreneurs #BookWriting #ClioBooksAI

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Grab your 21-point checklist and start getting PAID to do simple “content inspections” for clients. This is the simplest and fastest way to go from where you are now to getting paid as a writer.

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Struggling to manage LinkedIn as a consultant? You’re not alone. LinkedIn can be a goldmine, but only if managed right. We've broken down key strategies just for consulting agencies. Learn how to optimize your profile, grow your network, and turn connections into clients. It’s time to stop guessing and start implementing effective tactics. Want to elevate your LinkedIn game? Dive into our latest blog post. Get practical tips you can apply today. Don’t let LinkedIn overwhelm you—take control! Read more here: https://lnkd.in/dY9vEGDX #LinkedInStrategy #ConsultingGrowth #LinkedInMarketing #BusinessNetworking #AimfoxTips

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Loads of people want their website copy to sound "professional"... Here's why that's a mistake— Sounding RELATABLE is what truly matters. A great side-car benefit is that it makes writing compelling copy as simple as having a chat with a friend. Not sure where to start? I put together a quick guide packed with practical tips to help you achieve a conversational tone in your writing. Whether it's an email, a blog post, or web copy, these techniques will help you connect more clearly and authentically with your audience. Happy reading friend 😘 #TheUXCopywriter #CopywritingTips #WebsiteCopy

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"After all, do most readers pay attention to publisher names? I suspect not. Does prestige even really matter to today’s book buyer? Again, I suspect not." Insightful article for debut authors who are considering their publishing options. #books #memoir #storytelling #ghostwriter #womenfounders #bookpublishing

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For years, I ran a content publishing business. I quit a corporate job to do it. I hired a team of writers and editors. We published 100s of articles a month. I got millions of page views, all from SEO. I built a large email list. I created a multi-six-figure content business. My revenue came from ads and affiliate promotions. I quit that business model at the start of this year. My content business still earns passively today. But I don't work on it much. You see... AI and Google have changed the game for content creators. Now I write a daily newsletter. It's about content strategy and writing online. I write stories about my business, the kind AI can't. I also coach a few clients who want to build similar businesses. And I help business owners with their content strategy. If you need help with your content strategy, I've a few spots open in my coaching program. DM me.

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In 60s, I’ll teach you how to master static creatives ⬇️ (The secrets behind some of our highest-converting statics) 1. Social proof is non-negotiable. ↳ Include authentic ratings & PR coverage for a high CTR. 2. Never be generic 😪 ↳ Make copy and TOV personalised to your ICP, call out specific pain points. 3. Authenticity beats aesthetic. ↳ Audiences are bored of sameness. 4. Minimal copy + native visuals = high CVR. ↳ For eg: tweets, threads, notes app, and dms. 5. Templatise and replicate winning concepts. ↳ Don’t try reinventing the wheel each time. 6. Leverage tried and tested performers. ↳ Eg: split screens, obscure hooks, and AI imagery. 7. Re-engage MOF/BOF customers with an offer/discount. In times like these, EVERYONE wants to save costs. These 7 strategies will push the reader over the edge to hit purchase. Steal them to scale your brand’s statics ✅ If you liked this post, you’ll love the free resources on our website (articles, templates, swipe files, etc..) - it’s all free! Bonus: you’ll get weekly newsletters on how to grow your business! Join hundreds of other subscribers here: 👇 https://lnkd.in/gtFUVa-w #Consulting #Business #Businessgrowth #Brand #Marketing #DigitalMarketing #BrandStrategy #Advertising #MarketResearch #CustomerEngagement #BusinessGrowth #SocialMediaMarketing #ContentMarketing #CustomerExperience #BrandBuilding #MarketingStrategy #Sales #ProductMarketing #TargetAudience #OnlineMarketing #MarketingTips #MarketingTrends #LinkedInMarketing #Networking

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When I edit any type of content, I'm looking at: ✍ Readability - Is it easy to understand? ✍ Connective tissue - Do you help readers connect the dots? Or do they need to do it on their own? ✍ Scannable - Can someone who scans the article get the gist and be persuaded to read it in full? These types of edits get overlooked far too often in favor of line edits. Yes, grammar and spelling are both important (and this type of edit has to happen, too), but if the article isn't written in a way that will engage the reader, why even write it? I love the way Tracey Wallace explained the different types of edits (and how to think about them) in her article "The 3 Types of Edits" on Workweek. Take a look and see what stands out to you. How are you going to rethink your approach to writing and editing content? https://lnkd.in/eFAhGvpd #contentmarketing #editingtips #writer

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🔍✨ Every great piece of content needs a final polish! when a proofreader spots that sneaky mistake, it’s all part of making sure your message shines. because perfection is in the details. 📝💎 🌐 Explore our site: [workingofwords.com] 📞 Reach out by phone: [830-692-4665] 📧 Drop us an email: [[email protected]] #proofreading #contentquality #writingtips #editingmagic #grammarnerd #contentcreation #attentiontodetail #writingcommunity #contentmarketing #editingprocess #proofreaderlife #contentstrategy #wordsmith #creativeediting #writerlife #publishingtips #contentmatters #editingtips #contentisking #grammarcheck

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