Courtney Aquilina

With enough #compute, one could imagine a cloud-hosted UX research platforms like @UserTesting building specialized analytical models. But it's likely out of reach for most small UX research teams, and certainly for any #independent UXResearcher. https://lttr.ai/AR3uS #UXResearch #UXDesign #uxresearch #HundredThousandPounds #UXR #Freelance #LargeLanguageModel

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UX Deliverables: Glossary Use this glossary to quickly clarify key terms and concepts related to UX deliverables. #UX #productDesign https://buff.ly/4coqpQ7

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As a design leader, you work for your team—not the other way around. Learn how to keep your #UXteam happy, creative, and always on schedule. https://lnkd.in/eksZbUXM #DesignLeadership #TeamManagement #UXDesign #Productivity

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What Is Neurodesign? Designers can create more effective and engaging products by working synergistically with users’ brains. #UX #productDesign #Neurodesign https://buff.ly/3Wf9xXe

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Choose your UX research method with confidence: follow this guide 🔍 Want to uncover the "why"? Go with qualitative: - Curious why users are getting stuck? → Qualitative - Digging for hidden motivations? → Qualitative - Need in-depth feedback on a prototype? → Qualitative - Exploring user emotions about a design? → Qualitative - Want to hear their thoughts in real-time? → Qualitative Need to measure and compare? Go quantitative: - Tracking feature success rates? → Quantitative - Testing which design gets the thumbs up? → Quantitative - Want to rate user satisfaction on a scale? → Quantitative - Comparing behavior across groups? → Quantitative - Measuring how often users hit the target? → Quantitative Master this → and you'll be ahead of 99% of UX teams. ♻️ Share this if it helped! P.S. What’s your go-to UX research method? . . . . . #young #figma #genz #frontenddevelopment #frontenddeveloper #hiringdevelopers #founder #entrepreneur #canada #usa #travel #amsterdam #australia #trending #frontenddeveloper #flexxited #august #backenddevelopment #design #agency #UI #UX #Flutter #backend (Front end developer, website development, app design, design agency, development agency, Canada agency, US agency, German agency)

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UX research and design pros are no strangers to seeking new methodologies and tools to enhance their understanding of user needs. A.I. feels a little different though. At least to some. Contrary to common misconceptions, A.I. is not poised to replace UX researchers and designers; instead, it offers a powerful set of capabilities that can augment your team's skills and reshape the field for the better. 𝐓𝐡𝐞 𝐪𝐮𝐨𝐭𝐞, "A.I. won't replace UX professionals, but UX professionals who use A.I. will replace UX professionals who don't," perfectly encapsulates the transformative potential of A.I. in the world of UX (and beyond). Here are just 3 ways we can improve our work and scale the impact of our field. 𝐀𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐝𝐚𝐭𝐚 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐚𝐧𝐝 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 UX researchers spend significant time collecting and analyzing data to derive meaningful insights that inform design decisions. However, the sheer volume of data can be overwhelming and time-consuming to process manually and wrangle into a meaningfully structured dataset. A.I.-powered tools can swiftly analyze large datasets, detect patterns, and generate actionable insights. By leveraging A.I., UX researchers can expedite the data analysis process, uncover hidden trends, and gain deeper insights into user behaviour. This empowers designers to make more informed decisions, iterate designs efficiently, and create experiences that resonate with users. 𝐄𝐧𝐚𝐛𝐥𝐢𝐧𝐠 𝐮𝐬𝐞𝐫-𝐜𝐞𝐧𝐭𝐫𝐢𝐜 𝐝𝐞𝐬𝐢𝐠𝐧 𝐚𝐭 𝐬𝐜𝐚𝐥𝐞 Understanding user needs and preferences is at the heart of UX research/design. A.I. can analyze vast amounts of user data, such as browsing behaviour, feedback, and demographic information, to create detailed user profiles and segments. By leveraging A.I.-driven user profiling, UX professionals can develop more accurate user personas, tailor experiences to specific user groups, and create personalized design solutions. This user-centric approach ensures that designs are aligned with user expectations.

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Skipping strategy in UX design isn’t just missing a step—it’s missing the chance to lead. My latest post explains why UX strategy is essential to project success and how it transforms designers into strategic partners. https://lnkd.in/gtmnFA7a #userexperience #uxstrategy #businessalignment #productdesign #leadership #designleadership

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Highlighting my new article on the timeliness of the Design Process and the standards that drive its evaluation. https://lnkd.in/ee_X-kqP #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui #ai #genai 

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The more that designers can think with a business mindset, the more effective they can be at influencing key stakeholders and driving desired outcomes.

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Designing Behavior Change with AI: How Anticipation Can Transform User Experiences #UX #AI #productDesign

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In recent years, #productdiscovery has become a buzzword in the product community, gaining traction as a crucial phase in #productdevelopment. However, when I look at the goals and tools of product discovery, I cannot help but compare them to well-established design thinking methodologies, particularly the The Design Council’s #DoubleDiamond framework. Heck! Even the names of the phases in both frameworks are the same! This post aims to clarify the role of product discovery in #strategy, explore #facilitation methods for conducting it effectively, and provide criteria for initiating and concluding the discovery phase. As I worked on this post, I thank the thought leaders that came before me: David Bland, Teresa Torres, Jeff Patton, Paul Sloane, Brett Harned, Desiree Sy, Adam Kahane, Kevin M. Hoffman, Dave Gray, Sunni Brown, Julia Dhar, Joshua Seiden, Jeff Gothelf, Alistair Croll, Ben Yoskovitz, and Alexander Osterwalder.

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The new Calendly extension is an example of intentional design, surfacing the right information at the right time, without breaking your workflow. Learn more about differentiating your customer experience with a great product experience!

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I'm thrilled to share that my latest product and design discovery article is live on Mind the Product! As a consultant, I've observed that the term 'Discovery' can have varying interpretations across different teams. It's not uncommon to encounter a team deeply immersed in a solution yet lacking a shared understanding of the customer opportunity they're addressing. At Lab Zero, we meet clients where they are and advocate for discovery while maintaining flexibility. We often employ lightweight methodologies to foster a shared understanding, even when work is already underway. Teresa Torres' book “Continuous Discovery Habits” is a guide to developing the mindset and practices that enable teams to discover and deliver value to their customers throughout the product development process. Her explanation of the 'Opportunity Solution Tree' helped me articulate a process for asking questions and bridging gaps when joining a new team. The first part of this two-part series looks at reversing the 'Opportunity Solution Tree' to establish a connection between the ongoing solution, customer opportunities, and business outcomes. The second part (coming soon!) will explore strategies for identifying gaps in your team's understanding of customer needs and the necessary measures to mitigate risks before launch. This series will help consultants, new team members, or a struggling team connect with that all-important why and launch valuable experiences for their customers and their orgs. Have you tried something like this with your team? Feedback is appreciated! If you haven't explored Mind The Product's extensive content library, I highly recommend it! In addition to articles about discovery and understanding customer needs, the community has shared insightful perspectives on product leadership, business, and teams. It's a great place to see perspectives on processes and theories informed by real-world use.  #ProductDiscovery #Design #Discovery #ContinuousDiscovery #Onboarding #Risk #CustomerOpportunity #Value #BusinessOutcomes

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UX, The Difference Between Life And Death? In industries like healthcare and medtech, a poor user experience isn’t just suboptimal—it's dangerous.   When bad user experiences lead to inefficient work, increased user error, and less user engagement overall, it puts patients at risk.   Many of the problems result from the types of issues we deal with every day: from non-intuitive flows to problems with information hierarchy and prioritization.   In short, they are the result of designing a product only against a set of functional requirements instead of seeking to understand and then designing in support of users’ actual workflows.   We saw this a few years ago when we set out to redesign the displays for ventilators.   Physicians relied on the displays to monitor and manage the care of patients on life support. But an abundance of concern for patient safety had led to layers upon layers of legacy screens. The resulting displays were more noise than signal.   The simplified display that we designed reduced noise to signal, and enabled us to add new functionality that served physicians' actual workflows. Read the full article: https://lnkd.in/edRGjtzJ   –  Delve is a product innovation firm that helps companies bring bold ideas to market through human-centered expertise—strategy, design, engineering. Learn more about product design and development services at Delve: https://www.delve.com/ #experiencedesign #digitaldesign #interactiondesign #ux Delve

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The 4 Stages of AI Image Generation: An Experience Map #GenAI #UX #productDesign https://buff.ly/3VKxjKs

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Intent-driven design - this has been the holy grail for UX professionals like myself. By truly understanding user intent and leveraging emerging technologies, we can craft experiences tailored to each individual's needs and goals. https://lnkd.in/gUurWSzx

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Following up on my recent post about design systems vs style guides, I've realized that understanding how these two relate makes their similarities and differences clearer for me. I like to think about the relationship of these two as a parent-child dynamic. The design system is the parent. Style guides (along with pattern and component libraries) are the children. If you missed my other post, you can check out the article on Nielsen Norman Group: https://lnkd.in/eRazWE2j #ux #designsystems #uxdesign

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This d.MBA episode shares a ton of great nuggets on advocating for design functions and how to have more impact as a designer? #UX #ProductDesign https://buff.ly/47VixoZ

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