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▶︎ 𝗔𝗥𝗘 𝗬𝗢𝗨 𝗟𝗘𝗔𝗩𝗜𝗡𝗚 𝗠𝗢𝗡𝗘𝗬 𝗢𝗡 𝗧𝗛𝗘 𝗧𝗔𝗕𝗟𝗘?
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You’re designing a professional email template. How can you ensure it’s effective and engaging?
Ironically, we avoid using templates in our email outreach. We get a much better engagement when our B2B emails look like they come personally from a salesperson, even though we use automation. Using snappy subject lines (under 5 words ) helps engage the recipient, enticing them to read more. Additionally, we rarely send promotions or offers. As long as we send entertaining or value-packed emails, we'll continue to stay "subscribed" and further build trust over several months. In my humble opinion, less-templated emails are the way forward.
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JOIN ME next week at HSMAI as I represent Gen-Z on this cross-generational communication panel! See you there ;)
JOIN ME next week at HSMAI as I represent Gen-Z on this cross-generational communication panel! See you there ;)
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