Corey Levine

Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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The clean room future is no longer on the horizon – it’s here. And for leading companies in every industry, clean rooms are transforming marketing strategies. 80% of advertisers spending over $1B on media are already using them. But here's the thing – most brands are only scratching the surface. While many are using clean rooms for audience insights, only a third are leveraging advanced measurement like attribution and ROAS. And broader collaboration across partners and complementary brands offers even greater potential. Modern clean rooms are now fully interoperable, breaking down silos between brands, retailers, and media partners. In talking with companies across industries, I constantly hear their desire to get started, but also recognize that this represents unexplored territory for many. To help companies navigate the complexity, LiveRamp has put together a playbook of some of the most common tactics, and I've attached a link here. Happy reading!

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We are expanding the SoCal Digital Studio LinkedIn Company Page to provide organizational business and marketing insights to arm you with resources to more effectively compete in our increasingly fluid business environment. Follow us! #linkedincompanypage #businessinsights #marketinginsights SoCal Digital Studio #businessmastermind

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More on our merger! MindgruveMacarta

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CTV ads + first-party data = your new marketing power couple 🤩 Want to learn how brands like Kroger and Nielsen are making the most of CTV? LiveRamp's CTV Activation Guide for Brands is here to help you turn viewers into buyers, one ad at a time. https://lnkd.in/g8J-Bme9

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You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

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While cookies are phasing out, retail media is ramping up to provide alternative opportunities to reach target audiences. (84%) US marketers said they are more likely to invest in retail media. #firstpartydata #retailmedia #nonendemicadvertising #advertising #adplatforms https://lnkd.in/gANqzZ85

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More than just media.

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Advertisers everywhere are looking to make the most of AI. While those in AdTech look to make use of its data analysis capabilities, I find it interesting how advertisers themselves are looking to incorporate AI into the creative aspects of advertising, especially as an alternative to A/B testing. Things like dynamic personalization certainly seem interesting, but questions about how the cost inherent to these tools translates over to results still looms heavy over the industry as a whole. #AdTech #Innovation #Data #AI

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🚀 Leadgen Lift-Off 🚀 Discover more valuable content for FREE. Perform[cb] is kicking off your week by introducing our "2024 State of Lead Generation Report"! Dive into insights and data tailored for outcome-based lead generation brands. Grab your copy now: https://lnkd.in/eynpfgBB #ebook #leadgeneration #outcomebasedmarketing #performancemarketing

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Join Vivian Chang from The Clorox Company and I in room 313 at 230pm in Vegas as we discuss transitioning to business outcomes and Ai + Human operating models. Three insights to remember: 1. The right tech & people can scale any advertiser with fixed headcount. 2. Hidden value is everywhere you just need to know where to look. 3. Evolving KPIs into business outcomes is easier than you think.

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With Reddit’s growth, brands have new ways to engage. Here’s the playbook: 🔹 Join niche subreddits for direct engagement 🔹 Leverage Reddit Ads for targeted visibility 🔹 Build loyalty through genuine community interaction https://bit.ly/40y7m3B #industrynews #marketingtrends #reddit

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Is your brand staying ahead in the evolving TV advertising landscape? Come read how the shift from traditional linear television to digital platforms is impacting the effectiveness of advertising efforts. And unlock the future of TV advertising with data-driven insights and targeting capabilities using Simpli.fi's ZTV solution.

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Make your marketing budget work harder in tough times! Get LiveRamp's playbook for immediate tips on spending smarter, securing privacy-first partnerships, and unlocking better insights across the customer journey. Maximize productivity and boost your ROI.

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PSA: CTV ads are where the binge meets the buy. 🎯 Learn how data activation can take your streaming ads from meh to must-see and help you reach your perfect audience with precision. Because let’s face it—every ad dollar counts! https://lnkd.in/dQGUD4N7

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The question is: how high will you climb? How will you scale your digital marketing strategy and reach new heights? #digitalmarketing #growthmindset #california

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Another great read from AdExchanger. Allison Schiff continues to shine a light onto the worst of the worst Made For Arbitrage shenanigans. I know some people argue it's tough to differentiate between MFA and simple ad cluttered sites. But the fraud and absolute content garbage is exactly what it looks like. My take? There is too much ad tech crossover between buy side and sell side. Too much disincentive for major change. https://lnkd.in/eEvMhYjn

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What are the trends advertisers need to be aware of as we turn into the second half of the year? You can find out in our brand new Advertising Trends Report.

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🌟 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗢𝗧𝗧 & 𝗖𝗧𝗩 𝗔𝗱𝘀 🌟 In today’s diverse media landscape, OTT (Over-The-Top) and CTV (Connected TV) advertising have emerged as powerful tools to reach TV viewers beyond the scope of traditional linear TV commercials. 🔹 𝑲𝒆𝒚 𝑨𝒅𝒗𝒂𝒏𝒕𝒂𝒈𝒆𝒔 𝒐𝒇 𝑶𝑻𝑻 & 𝑪𝑻𝑽: 𝐏𝐫𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠: These platforms enable advertisers to reach new and relevant audiences with remarkable accuracy. 𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲: With over 𝟔̲𝟎̲% of US households having access to connected TV devices, brands can align themselves with top-tier content. 𝐇𝐢𝐠𝐡 𝐂𝐨𝐦𝐩𝐥𝐞𝐭𝐢𝐨𝐧 𝐑𝐚𝐭𝐞𝐬: Achieve over 𝟗̲𝟎̲% video completion rates, ensuring that your message is effectively communicated. 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲: Increase brand awareness by reaching strategic audiences with minimal wasted impressions. 𝐐𝐮𝐢𝐜𝐤 𝐃𝐞𝐩𝐥𝐨𝐲𝐦𝐞𝐧𝐭: OTT and CTV ads can be deployed faster than traditional TV ads, eliminating typical lead times. 𝐕𝐢𝐞𝐰𝐞𝐫 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Ads can be served pre-roll or mid-roll within streamed content on connected devices, capturing viewer attention effectively. Combining the broad reach of traditional TV with the precision of digital advertising, OTT and CTV offer a compelling approach for modern marketers. For more information on how to integrate OTT and CTV into your advertising strategy, just shoot me a message today and we can partner on this cinematic journey together. 🎬 #Advertising #OTT #CTV #DigitalMarketing #BrandAwareness #MediaStrategy #hearstbayarea

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