Activity
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Let's cut through the hype on the new Trade Desk OS. I question the focus and the solution. Missing the Mark: The hard truth? This is another…
Let's cut through the hype on the new Trade Desk OS. I question the focus and the solution. Missing the Mark: The hard truth? This is another…
Liked by Conor McKenna
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This is the first time we've heard of Walmart bringing deterministic outcome measurement of omnichannel sales (in-store and online) post-STV ad…
This is the first time we've heard of Walmart bringing deterministic outcome measurement of omnichannel sales (in-store and online) post-STV ad…
Liked by Conor McKenna
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Ketch was recently named a “One to Watch” in Consent Management in Snowflake’s 2025 Modern Marketing Data Stack! 🚀 👇🏼 This annual report…
Ketch was recently named a “One to Watch” in Consent Management in Snowflake’s 2025 Modern Marketing Data Stack! 🚀 👇🏼 This annual report…
Liked by Conor McKenna
Experience
Education
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College of the Holy Cross
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Activities and Societies: Big Brothers / Big Sisters, Division I Lacrosse
Licenses & Certifications
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FINRA Series 63
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FINRA Series 7
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More activity by Conor
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AI-Generated Homogeneity https://lnkd.in/e-a3bzKS by Tom Fishburne #martech
AI-Generated Homogeneity https://lnkd.in/e-a3bzKS by Tom Fishburne #martech
Liked by Conor McKenna
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Excited to be featured in Ad Age, exploring the role emotions play in engaging streaming audiences
Excited to be featured in Ad Age, exploring the role emotions play in engaging streaming audiences
Liked by Conor McKenna
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We are excited to announce Appcharge's $26M Series A round to help mobile game publishers own their users & connect directly with players. I’m…
We are excited to announce Appcharge's $26M Series A round to help mobile game publishers own their users & connect directly with players. I’m…
Liked by Conor McKenna
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Always great to spend time with Ari Paparo for Marketecture Media 🎙️ Worth listening to this short 6' interview if you want to know (almost!)…
Always great to spend time with Ari Paparo for Marketecture Media 🎙️ Worth listening to this short 6' interview if you want to know (almost!)…
Liked by Conor McKenna
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Luca Ferrari, Bending Spoons CEO and co-founder, said, “We’re delighted to welcome Brightcove into the Bending Spoons portfolio. Brightcove is a…
Luca Ferrari, Bending Spoons CEO and co-founder, said, “We’re delighted to welcome Brightcove into the Bending Spoons portfolio. Brightcove is a…
Liked by Conor McKenna
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As we gear up for the busiest season in e-commerce with Black Friday, Cyber Monday, and the holiday season, I opened a box to see the latest extreme…
As we gear up for the busiest season in e-commerce with Black Friday, Cyber Monday, and the holiday season, I opened a box to see the latest extreme…
Liked by Conor McKenna
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As many of you know, I am a massive sports fan, and have had the opportunity to work on the periphery of the business for many years. So, when the…
As many of you know, I am a massive sports fan, and have had the opportunity to work on the periphery of the business for many years. So, when the…
Liked by Conor McKenna
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The social media bifurcation Conversions APIs, or CAPIs, are a means of collecting additional advertising conversions data (“signal”) from…
The social media bifurcation Conversions APIs, or CAPIs, are a means of collecting additional advertising conversions data (“signal”) from…
Liked by Conor McKenna
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What's really happening with generative AI in #martech and #marketing as we head into 2025? I can't wait to share it with you next week, when we…
What's really happening with generative AI in #martech and #marketing as we head into 2025? I can't wait to share it with you next week, when we…
Liked by Conor McKenna
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Like many, I look forward to Rishad Tobaccowala's weekly posts and the wisdom, perspective and guidance they offer. This one sings to me as the focus…
Like many, I look forward to Rishad Tobaccowala's weekly posts and the wisdom, perspective and guidance they offer. This one sings to me as the focus…
Liked by Conor McKenna
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15 years ago, we saw numerous remarkable enterprise SaaS companies struggling to raise capital during the financial crisis. So we created Salesforce…
15 years ago, we saw numerous remarkable enterprise SaaS companies struggling to raise capital during the financial crisis. So we created Salesforce…
Liked by Conor McKenna
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My most vivid memory from a prior job was disagreeing with the then CRO on whether to license a new product we had built to some other co to…
My most vivid memory from a prior job was disagreeing with the then CRO on whether to license a new product we had built to some other co to…
Liked by Conor McKenna
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B2B marketers have been in the dark for years ignoring the #1 channel on their web site - “Direct” which is code for “Unknown”. Not intentional, but…
B2B marketers have been in the dark for years ignoring the #1 channel on their web site - “Direct” which is code for “Unknown”. Not intentional, but…
Liked by Conor McKenna
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Quick Friday recap at Crosshatch: - Gearing up to ship Crosshatch Profile, a game-changing feature to help users take control of their data…
Quick Friday recap at Crosshatch: - Gearing up to ship Crosshatch Profile, a game-changing feature to help users take control of their data…
Liked by Conor McKenna
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Had a great convo about Agentio aiming to pave the way for the future of advertising on Next in Media. 🚀 We're hiring in NYC across brand sales…
Had a great convo about Agentio aiming to pave the way for the future of advertising on Next in Media. 🚀 We're hiring in NYC across brand sales…
Liked by Conor McKenna
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Taking AI to the MAX 🚀 🚀 KERV Interactive is beyond thrilled to partner with Warner Bros. Discovery; powering the most precise contextual and…
Taking AI to the MAX 🚀 🚀 KERV Interactive is beyond thrilled to partner with Warner Bros. Discovery; powering the most precise contextual and…
Liked by Conor McKenna
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