Nick Cybela

One of the largest problem most dealerships have: Not knowing how to scale their ad spend. Grow or die should be your motto. But you can’t just make arbitrary guesses. And you can’t just throw large chunks of money at platforms (especially Google and Facebook)…these engines don’t like huge swings in budgets. Easy way to set scaling: If your: ✔️Cost Per Lead < $60 ✔️Cost per Sales < $350 ✔️Closing Rate > 12% (All pre coop and dealer $$$) Then scale your ad budget 5%-10% per month. This has several benefits: ✅ you have a scaling plan that gradually increases ✅ you have built in efficiently circuit breakers. If one of the 3 items from above is not in metric then you don’t scale. You work on your operations or ad spend channels. Be proactive and have a plan.

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Apify or PhantomBuster? Which one to choose for your inbound-led-outbound workflows. In this week's edition of the automaterevops.com newsletter, we’ll cover: - Product Feature Ultimate Comparison - Streights and Weaknesses of Both Tools - Best Fit for Each Workflow Use Case Comment "access" if you'd like the link to join over 400 RevOps professionals. cc: David Emanuel Moreira

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7 Surprising Ways to Rouse Your Hibernating Email Subscribers | Tip #2: Get personal (but not too personal) Tip #3: Say it like you mean it: Be bold and unfiltered

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🎯 Maximize Your ROI with Short-Form Video Content 🚀 Short-form video is THE top marketing trend right now. Brands are leveraging it for high engagement and ROI, and here's why you should consider it too: ✅ 91% of businesses use video in 2023, with short-form leading the pack​. (HubSpot) ✅ 60% of marketers use engagement as a key KPI, and short-form video consistently delivers​. (HubSpot) ✅ Optimal length: Short and sweet! Aim for content that's 1-3 minutes long for maximum viewer engagement. 💡 Pro Tip: To stand out, ensure your short videos are platform-specific and deliver value right away. Share your brand story, behind-the-scenes looks, and educational tips that capture attention in the first few seconds. A strategic mix of creative storytelling and strong calls to action will help you achieve marketing goals and boost conversions. In this day and age of immediate gratification, your audience wants easily digestible content to learn and make decisions. Make it easy for them to get what they need through video. What successes have you seen with short-form video content? 💬

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Experimentation works better when its connected to the tech stack. Besides the AB Testing tool, what are tools that your flywheel is connected to? Please comment below, specific brands even. In other words, which types of tools would you like to see at EXL+UNITE? We're trying to build a "stack" of sponsors and attendees related to the experimentation flywheel. CDP CRM DWH Product Analytics Behavioral Analytics Heatmapping | VOC Other...

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Mr. Miyagi's Two Rules for Marketing Operations looking into 2025. 1) You should have a protective layer, or "clean room" around your MAP or CRM that acts as your single source of truth. On average 15 hours a week are wasted manually updating data ingestion errors, formatting or duplicates. Automating this can free up 40% of your time. 2) First learn rule #1

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Dealers must pay attention to the DSP (Demand Side Platform) used to place their ads for several key reasons: 1. Ad Placement Optimization: A good DSP ensures your ads reach the right audience at the right time. If a DSP isn’t optimized, ads may miss potential buyers or show up in irrelevant spaces, wasting your budget. 2. Data-Driven Targeting: The right DSP leverages customer data (like from STEALTH’s CDP) to precisely target high-priority leads. This enables more efficient ad spend, showing ads to users likely to convert based on their profile, behavior, and intent . 3. Performance Monitoring: Dealers need a DSP that provides real-time data and insights into how ads are performing. This allows you to adjust strategies swiftly to improve ROI and customer engagement . 4. Maximizing Budget: A poorly selected DSP can inflate costs without delivering quality leads. Focusing on performance-driven DSPs ensures you’re not only spending wisely but also increasing conversions through precise targeting and dynamic bidding . Understanding and selecting the right DSP is critical to drive sales, reach your target audience, and optimize ad spending. So ask your agency partner who they use. If they refuse to tell you or give you a line about using multiple DSP’s run far, run fast and don’t look back. #DealershipMarketing #DigitalAdvertising #DSPOptimization #TargetedAds #CustomerData #AdPlacement #SalesBoost #MarketingROI #AdTech #LeadGeneration #AutomotiveSales #RVDealership #MarketingAutomation #DataDriven Coast Technology LLC

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If we all collectively comment on Google Analytics posts/topics “cool that’s great but where’s the Annotations?” maybe we could have a *checks notes* BASIC FUNCTIONALITY NEED by end of year. UA had this and I’m still blown away that #GA4 launched without it… and still has yet to do it. Salesforce integration? That’s cool. Let’s have some basic functionality back that benefits everyone… not just a corporate partnership where we pat ourselves on the back and call it a better product. #analytics #marketing

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Would you like to increase your business conversions like this auto repair shop did? 🚗🔧 Download our FREE success story and discover how we achieved: ✅ Increased appointments for oil changes and brake services ✅ Over 300 conversions with Google Ads ✅ Optimized advertising investment and reduced cost per conversion Learn about our tactics: - Precise targeting - Effective retargeting - A/B testing that delivered impressive results Don't miss the opportunity to apply these strategies to your business! 💡 Download now and transform your digital strategy |

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Hive Mind... If the media budget is less than $10MM, what's your favorite MMM/MTA measurement platform for eCommerce? The few (budget right sized) solutions that I have seen so far, tend to lack a key element or two in my mind... maybe I'm expecting too much but a boy can dream, right? #marketinganalytics #MMM #MTA

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Last Nov, we started licensing our software to major Google spenders. Our Ad Copy now powers Accounts that, in the past year, have received 9.7+ BILLION impressions, 250+ MILLION Clicks, and spent $700+ MILLION in Ad Spend... After a couple of months of head's down work, I'm finally coming up for air and am truly flabbergasted to see our growth over the past 9-10 months. It's been dizzying. But I couldn't be prouder of our team, our work product, or our effort on behalf of our clients' online businesses. Truly hard to understand that kind of scale in that short of a period of time... #google #googleads #googleadwords #bingads #microsoftads #microsoftadvertising #ppc #sem #paidsearch

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Why more website visitors doesn’t = more sales! I often hear, "If I just had more traffic to my website, I'd make more sales," or "Why aren’t my Meta Ads generating more sales? We have so much website traffic!" The reality is, generating more eyes on your brand, and more visitors to your website (or other consideration stage channels) supports only the top end of your buyer's journey. Driving traffic through SEO and paid ads is incredibly valuable for brand building and brand awareness. But it’s not enough. Brand-building and awareness activities alone can’t nurture your audience through your marketing and sales funnels. Each marketing channel plays a different role in your buyer's journey—from awareness to conversion and through to advocacy. Understanding how your marketing mix and messaging works together is key. For example, while SEO and paid ads drive traffic, other channels like email, and optimised website UX, organic social engagement, your content strategy (blogs, social proof - case studies, testimonials), etc, help convert your website traffic into sales. They help guide and nurture your audience to take those desired next steps to support showing your audience how your service or product will solve your audience's problem. Metrics like your website conversion rates (both macro and micro) enable you to understand the journey your audience takes, understand what's working, and where the bottlenecks, pain points, and areas for opportunity are. Focusing solely on traffic or one marketing channel to generate more sale means missing huge opportunities to optimise your entire marketing mix. Remember, no marketing channel (or measurement metric) works alone. #MarketingMix #BuyerJourney #ConversionRate #SmallBusinessTips #MarketingStrategy #MarketignAnalytics #ConversionRate

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Schema markup is like cliff notes for search-engines, it helps them process information more efficiently and accurately (if done correctly). A definite must in your overall SEO strategy. https://lnkd.in/gfQyJJEY #SEO #schema #structureddata #marketing

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Think content marketing doesn't drive profits? Hold onto your hats because businesses leveraging killer content strategies are seeing over triple the ROI of paid ads. Dive in and start monetizing your words with tactics proven to fatten the bottom line. Content is no longer just about informing; it's about profoundly connecting and inspiring people to action. Wielding the right tactics is like possessing a melody that turns casual readers into loyal fans. Here's the blueprint: - Storytelling is king. Forge an emotional bond with your audience by sharing real journeys and successes. - Emotional engagement means creating content that stirs something inside the reader—be that joy, curiosity, or a trip down nostalgia lane. - High-quality, emotionally resonant content educates and drives shares, ensuring that your message multiplies in reach. Yet, with 68% of marketers looking to increase their content marketing budget, spending effectively is critical. Investment should align not with production quantity but with creating connections and value. Think beyond blog posts: - Offer interactive experiences, like web coldWorkshops and webinars, that engage your community actively. - Create content that breathes life into your brand, like behind-the-scenes insights or user-generated stories. And remember, quantity never trumps quality. Embrace the power of a single piece of content that's tailored to resonate on multiple levels—practical, emotional, and intellectual. Don't just add to the noise. Instead, create soundtracks for your brand's story that echo in the hearts -and wallets- of your audience. Start integrating these proven strategies today. -ContentMarketing -ROI -Storytelling -EmotionalConnection -MarketingStrategy -B2BMarketing Read more on the blog: https://lnkd.in/dq6WRMzh

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The most common reason brands do attribution wrong? Fear. "This is the way we've always done it." "What if you're wrong? It's a big risk." "This is what I'm measured against." "This isn't my direct responsibility." Most of my job is just mitigating risk: • Risk of wasting time • Risk of wasting money • Risk of hurting revenue • Risk of upsetting growth But there are so many brands that I work with that have grown DESPITE their strategies rather than because of them. • They don't focus on incrementality • They throw millions of dollars at advertising • They focus on little things that don't matter • They ignore massive problems that are killing them The brands that I work with that routinely put up 2x, 3x, 5x growth year over year are willing to take calculated risks -- informed by data -- and then heavily invest in something that truly works. One brand went from $14m in revenue to $43m in revenue year over year because they realized that they were sitting on a goldmine of recurring customer value. Their biggest constraint in the business was just getting more customers. But the conversation started with something like "Oh that would require us to spend a lot more on media and increase our CAC. How are you sure we can afford it." The easiest way to mitigate risk in my experience is to test your hypothesis in as controlled of an environment as possible: • Build a TikTok campaign in only a few geos • Try changing the mix for a single promo • Split test your first party audiences • Split test your traffic I'm not asking you to go ALL IN without validating it first. That'd be foolhardy. But I'm also demanding that you pull your head out of the sand and start making some moves. What's that famous quote, "All profit is derived from risk?" If you want to be successful more than just your natural trajectory, you'll have to set fear aside and make some moves. #growth #dtc #ecommerce

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People get confused. A lot. And this costs brands millions every year. Here's what happens. Brands -- even their agencies get too close to the product. Or service. Or offer. You get the point... They start laser-focusing on specific features. And often... It goes over the customers' heads. When people are online, they're all over the place. You can't expect them to be on the same page as you. You've been working on this brand for months. They saw your ad outta the corner of their eye. Break things down, whenever you can. Pretend they've never heard of your brand. It'll make a BIG difference for your results. #Copywriting #CopywritingTips #Freelancing #Advertising #DirectResponse #eCommerce #SaaS _________________________________________________________________________________ I'm Mike — the go-to conversion copywriter for eCommerce and SaaS brands. Follow me for daily tips about sales-focused copywriting. DM me if you need higher performing ads, emails and/or landing pages!

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