Nick Cybela

Polk Automotive Solutions is changing the game for dealerships with more than 1000 audience segments to help you find households that are in-market now 🎯. That's the power of Polk Auto Direct. Take Joe K Chevrolet, for example. Great name, right? With the help of Polk Auto Direct, they were able to focus on specific consumer trends to identify households and target qualified buyers - meaning less wasted spend on the wrong consumers and better ROI. With audience marketplaces going away, come directly to the trusted source for automotive data: simple self-serve interface, with campaign measurement included to support your marketing needs. Take a look at the short video below to see what Polk Auto Direct can do for your dealership: 🚗 https://lnkd.in/ey9ZG333 #AutomotiveIndustry #MarketingInsights

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5 Things to Look Out For (or ask) When Choosing an Automotive Marketing Agency: LFG 👊🏻 1. Can they show proof? 💸 I'm not taking high-level metrics, I'm talking proof all the way to the sale. I'm talking getting down and dirty matching store visits, CRM data, and ads data. Show you an actual screenshot, show 10. If they can't: get out. 2. Can they get a real, current client on a call to talk about their experience? A video call. 💑 Not just that ONE GUY. A lot of clients will like their marketing partner enough to sign a testimonial. Fewer will "donate" their time and passion to help others get into a vendor relationship. 3. Are their timelines true? ⌚ This one is tough to measure. The best thing I can say is: take the product for what it is at its current iteration. Nothing coming in the future. It's pretty cool that I've been watching our Dealer Blue Sky team turn around a whole CDP in a few weeks. It's less cool that I've sat witness to dealers waiting on singular tech changes elsewhere (promised in a quarter) for over a year. 4. They take a percentage of ad spend, or are rewarded based on your ad spend. 💸 This is one that I'll go to the grave with. Your marketing partner should not take a percentage of your ad spend. If they tell you they're putting $10K into Google, you damn well better be able to hop into that Google Ad account and see that $10K getting spent. 5. They can see both sides of the relationship and how they go together. Yeah, marketing AND operations need to work together. There needs to be ownership on both ends to take marketing-generated leads from being LEADS to being SALES. Once the invisible handoff happens, What's your biggest red flag you've ran away from? The biggest red flag you've missed? This industry can do better. Let's do better. Blue Skies Ahead 🌤️

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Think about this for a moment: Your ads are running, your team is working hard, yet the sales just aren’t adding up. Sound familiar? It’s not for lack of effort—it’s the system. Most dealerships are unintentionally leaking opportunities in three areas: 1️⃣ Treating all leads the same way instead of segmenting them. 2️⃣ Inconsistent follow-ups that leave potential buyers feeling undervalued. 3️⃣ Failing to pre-qualify, which wastes time on low-intent leads. Now imagine: 💡 A system that connects with buyers when they’re ready. 💡 A process that values trust-building over hard selling. 💡 A dealership that feels effortless to run and admired in your community. This isn’t about working harder. It’s about redefining how your dealership connects with its customers. What small changes could make a big difference for your team? Let’s discuss.

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Still not sure how each bid strategy works on Google Ads? Here is a quick read to help your dealership better select the bid strategy to achieve your goals. #automotive #dealerships #automotiveads #googleads https://lnkd.in/eH933jFr

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Car dealerships have a time and day of week they generate the most traffic. Understanding how to optimize paid search campaigns for time/day is called "Day Parting" Its a very underrated analysis that most agencies don't fully take advantage of, but when you get it right it can generate great performance. It allows you to scale up conversions and adjust bids towards the most important hours of the day. Maximizing your total budget and minimizing wasted ad spend. Not sure where to start with day parting? I'm providing my readers FREE resources in our upcoming articles this month: https://lnkd.in/d3enrgBD #googleads #automotivemarketing #automotive

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This Thursday my next article is going to break down day-parting in more detail. Don't miss out on subscribing to the newsletter prior to Thursday morning! #automotivemarketing #googleads

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Kaylee Felio🌻 shares her golden nuggets on automotive podcasting in her latest article. Check out the article at dealermarketing.com #automotivepodcast #DMMExpert

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One of the largest problem most dealerships have: Not knowing how to scale their ad spend. Grow or die should be your motto. But you can’t just make arbitrary guesses. And you can’t just throw large chunks of money at platforms (especially Google and Facebook)…these engines don’t like huge swings in budgets. Easy way to set scaling: If your: ✔️Cost Per Lead < $60 ✔️Cost per Sales < $350 ✔️Closing Rate > 12% (All pre coop and dealer $$$) Then scale your ad budget 5%-10% per month. This has several benefits: ✅ you have a scaling plan that gradually increases ✅ you have built in efficiently circuit breakers. If one of the 3 items from above is not in metric then you don’t scale. You work on your operations or ad spend channels. Be proactive and have a plan.

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🚀 Car Dealers: Flood Your Showroom with Targeted Email Campaigns by Willowood Ventures! 🚀 Tired of lackluster marketing results? Willowood Ventures delivers highly effective email campaigns that drive qualified buyers to your dealership. Here's how we supercharge your marketing: 🎯 Laser-Focused Targeting: Reach ready-to-buy customers based on 700+ behaviors. 📢 Massive Reach: Email up to 1 MILLION potential buyers with a single campaign. 📈 Proven Performance: Enjoy a 2-5% click-through rate, driving traffic to your website and showroom. Stop wasting time and money on ineffective marketing. Get REAL results with Willowood Ventures! ➡️ Call: 833-735-5998 ➡️ Email: [email protected] ➡️ Visit: willowoodventures.com #CarDealership #EmailMarketing #TargetedCampaigns #AutomotiveMarketing #SalesGrowth #ROI #WillowoodVentures

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Automotive has gone from a seller’s market to a buyer’s market, and broadcast radio can accelerate activity for dealer websites. One analysis shows that radio campaigns drove increased website activity by 7%, and AM/FM radio also increased new site visitors 12% for every day the campaign radio spots aired. #mediaplanning #mediabuying

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You are not the OEM or a third-party website, so stop trying to fill or design your automotive website with this purpose. 😃 The beauty is that each of these websites serves a different aspect of the buyer's journey, just like your dealership website serves a purpose. By the time your customers reach your website, they are looking for different types of information. 🔍💻 Instead of focusing on trying to have a ton of information stuffed into your website that serves zero need for your customers, focus on designing and perfecting your website to be clean, simple, and direct, and you will find much greater results. 💡 #NotAGuru

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Be the all encompassing full service agency solution (Digital, Website, Traditional, Technology, and Social) for dealers and dealer groups that no one sees coming. Over the past 30 days Carrera Advertising & CF Search Marketing (together & collectively) were selected as the new full-service ad agency of record for every dealer - dealer group we have been fortunate enough to pitch - present our full-service agency solution too. Here’s what we believe and here’s some small samplings of our unique and industry leading approach, beliefs, and insights: Educate your dealers on the following: - Reassure them that you know, have worked in, and have an incredible understanding of the retail automotive business. - Explain thoroughly and showcase the absolute importance of vendor consolidation. - The difference between a multittude of “Vendors” vs. a true full-service agency “Partner” - Keep your 3rd Party Vendors honest, accountable to deliver leads - opportunities that drive the necessary outcome / results. - Understand your dealers turn rates, allocation, floorplan, and age old units. (Make / Model / Trim) - Keep a close eye on zone reports, district reports, pump in and pump out reports, and every penny that’s up for grabs from each OEM. - Beware of “Shiny New Toys” - Establish clear & defined “swin lanes” within your newfound full service partnership. Trust, Confidence, and Accountability are crucial. - No finger pointing or shifting blame. The best dealer - agency partnerships win together, sometime lose together, but most of all we learn together. Iron sharpens Iron! - Elevating their overall brand to unprecedented heights harnessing the power of music to truly aid the memory recall. Stand out from the crowd and the typical car dealer “White Noise” - Create a “Viral” brand across all social media platforms that everybody in the market is consuming, considering, and talking - raving about. - Full Transparency is key when it comes to digital strategy / reporting / performance / and R.O.I. - Make the consumer journey & experience as seamless & frictionless as possible. - Reassure your dealer partners that it’s ok to “Get Comfortable With Being Uncomfortable” - Keep a “daily pulse” on the business, be pro-active in your forward thinking consultancy which will always generate the right conversations to have with your dealer partners. Move in silence like the “G” in Lasagne and continue to be that all encompassing full-service agency solution for dealers and dealer groups that nobody sees coming! When the lights and camera’s are on and it’s “pitch day” let your preparation and your work do all the talking! If you want to sit through the best full-service agency pitch / presentation you have ever seen, reach out to Adrienne C via email [email protected] or feel free to call me directly on my cell @ 770-500-2322. CF Search Marketing Cristina Carrera Nick Carrera Adrienne C Viviana Moreno Pierre M. Fiorini, Ph.D. Craig Faulds

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I spent the last week putting together my new newsletter. We're officially moving my linkedIn newsletter over to the "Wolf of Media". Get all the best insights for automotive marketing delivered directly to your inbox. - My account structure tips for Google Ads - Copy examples that convert 10% higher - The 8 best types production tasks to save thousands on media costs. Get the deep dive in my newsletter tomorrow morning. Link in bio and Comments below! 👨‍💻

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Instagram Marketing for Auto Dealers: A Comprehensive Guide Instagram marketing for auto dealers allows dealerships to showcase their inventory, share customer testimonials, and promote special offers through engaging visual content. This platform is ideal for reaching a younger, tech savvy audience who are more likely to engage with visual content. #cardealership #carsforsale #newcar #usedcars #carfinance #carleasing #carloan #carshopping #testdrive #carbuying #tradein #carinsurance #carwarranty #dealership #autodealer #carshowroom #carbuyers #cardealers #luxurycars #preownedcars #leads #leadgeneration #generalmanager #dealerprincipal #bdcmanager #internetmaking #crm #bdc #dealership #leaderresponse #leadmanagement

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🚀 Elevate your dealership's lead generation! My latest Medium article explores analytics and measurement strategies to help you maximize ROI. Learn how to track key metrics, optimize your campaigns, and drive more sales. Read More https://bit.ly/3xyE6hj #LeadGeneration #AutomotiveIndustry #ROI

🚀 Elevate your dealership's lead generation! My latest Medium article explores analytics and measurement strategies to help you maximize ROI. Learn how to track key metrics, optimize your campaigns, and drive more sales. Read More https://bit.ly/3xyE6hj #LeadGeneration #AutomotiveIndustry #ROI

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