Cody Lucero

"How many emails should I send per week?" There is no specific answer to this. Nike made roughly $19B off emails last year. How many emails do they send per week? When a customer signs up to Nike but does not purchase any product. They receive up to 6 emails in 9 days keeping a gap of 2 days in between. How many emails do you think businesses should send per week?

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Real time content is the best performing content! Saw this post on my newsfeed and found it to be too relatable. This is what it looks like to leverage TikTok trends in real time to optimize performance. For brands, especially bigger ones, to be able to capitalize on moments you need to be setup for it! That requires having a plan and process and most importantly a team to execute it. When you’re the creator, you get more of a say and set up what you want, but when you represent a brand’s voice there needs to be structure. Gold in gymnastics and social media strategy to be able to leverage social media trends in real time!!!!

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PR can boost your SEO. True story. I’ve seen it happen. If you’ve never run a PR campaign for your dispensary or brand, consider this list of 7 ways PR can boost your SEO:

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What’s a bigger lever than paid ads, SEO, & influencer marketing for a DTC brand? To the surprise of many, its email flows. Once they’re dialed-in, they’re the closest thing you’ll ever have to a legal money printer. Most brands have picked up on this, yet there are still criminally few brands that utilize every email flow at their disposal. For example, many DTC brands have an abandoned checkout flow but aren’t aware they also need an abandoned add-to-cart flow. Here’s a screenshot of two flows we built for a DTC brand. They were missing the Abandoned Add-To-Cart flow, while their ‘standard’ Abandoned checkout flow wasn’t performing well. We added over $33,000 of monthly revenue to their business on autopilot. It scares me to think how many other brands are missing out on these flows. If you’re looking to add more flows to your DTC arsenal, send me a connection request to get started.

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Month 2 of working with our biggest UGC client. We’ve collected close to $40,000 and shipped over 500 ad creatives. How’s it going: 👇 Month 1 was rocky. We had to hire & ramp up 6 full-time people, streamline the workflow, and make sure our work was a 10/10. It was probably an 8/10 though. What’s extremely important when working with A+ clients and your service is not perfect... is communication. I was texting the client at the end of each week giving him updates on the bottlenecks we were facing and exactly what we were doing to resolve them. And they appreciated it. Month 2 was much smoother. The whole team knows exactly what’s expected from them. The workflow is smooth. The quality of our work is at a 10/10. The turnaround times are met. The client is happy. If you’re a service provider, you can never over-communicate. Even if you’re not getting immediate responses, rest assured that your messages are being read. And when your client sees your proactivity and problem-solving attitude... they’ll always give you the benefit of the doubt and allow you time to solve your challenges.

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Feeling overwhelmed by your agency's workload? Before you post that job ad, read this. Here's how we scaled to $38K/month without expanding our team. 🤖💼 In our rapid growth phase, we faced a choice: hire more people or find a way to do more with less. We chose the latter, and it transformed our business. The Automation Path: We implemented automation in key areas of our business, dramatically increasing our efficiency. Key Areas We Automated: 1. Lead Nurturing: Automated email sequences SMS follow-ups and reminders 2. Ad Management: Automated budget adjustments based on performance Automated A/B testing of ad creatives 3. Reporting: Automated daily and weekly performance reports 4. Client Onboarding: Automated welcome sequences and information gathering The Results: Reduced no-show rates from 50% to nearly zero Maintained high-touch feel without manual effort Freed up time to focus on strategy and high-level client service Scaled revenue without scaling headcount Tools We Used: CRM system for lead management (GoHighLevel & Eliza) Marketing automation platform for email and SMS Facebook's native automation tools for ads Custom scripts for reporting and analysis Before you think about hiring, look for opportunities to automate. Often, the right systems can do the work of multiple team members, more efficiently and consistently resulting in increasing your team's productivity. What's one task in your agency that you've successfully automated? Share your automation wins below! ⚙️👇

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In honor of the first day of Q4, I’m sharing the top five things brands often overlook in their Affiliate PR strategy that could unlock next-level growth: 1️⃣ Lots of press, but low conversions – Getting featured is awesome, but optimizing those placements for conversions is what really counts. 2️⃣ No tracking – If you’re not tracking the revenue from your PR efforts, how do you know what’s working? Tracking is key to building smarter, data-backed strategies and stronger relationships with publications. 3️⃣ No commission strategy – Understanding competitive commission rates in your industry is crucial to incentivizing the right coverage and getting the best ROI. 4️⃣ Missing SEO synergy – Getting PR placements is great, but are people clicking and engaging with them? Without an SEO focus in your Affiliate PR strategy, you’re missing out on long-term performance and visibility. 5️⃣ Retail link optimization – Optimizing PR coverage to link to your DTC site vs. retailers (depending on business goals) can make all the difference in gaining better visibility in performance and maintaining customer ownership. #AffiliatePR #PRstrategy #DigitalMarketing #MarketingTips #Q4 #Affiliate #PerformancePR #AffiliateMarketing

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🤬Fun Fact: Your wasting money iterating content because ads aren’t converting when you fail to clean up the marketing audience first. 🧠Think about it, if over 1/2 the ads you’re paying to serve are being served to bots, how can you possibly measure the efficacy of the ads/messaging/content. And let’s not even get into how inaccurate audience data is in the post iOS 14.5 world. Right? 🎯Solution: Button up the audiences first, then test the creative and the content. To do that you need new tech. 🤮NOT old tech that’s new to antiquated agencies, but ACTUALLY new tech. 🚀Put-Thru delivers exactly that and while some agencies are trying to “uncover” opportunity, we target it, de anonymize it and convert into data our clients own. Other agencies won’t, because they can’t. We can, we do and you should demand it! 🚦Let’s Go! We guarantee things other agencies claim aren’t possible. GET A GUARANTEED TECH STACK that’s been tested and proven and transform your business and your marketing into revenue generating machines. https://lnkd.in/edaiNWsN #adtech #smallbusiness #digitalmarketing #marketingdata Specificity

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9/10 when I see this an ad account with wild swings in volatility They are usually - too much budget dedicated to testing - making too many changes. Sometimes when nothing works you have test everything. Just know you’re about to go into high CPA & volatility for a while until you find what works.

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PSA for brand owners under $25k/mo: Email isn't the answer to your problems. Here's why: 👉 Small email list Email is mainly about volume. More emails you send out (in total) = more revenue. If you have a small list, you're sending out less total volume than others. This isn't where you can find leverage to scale in your business. 👉 Email flows Email flows are triggered by website traffic and actions taken on the site. More traffic = more emails sent. If you're not getting enough traffic to your site, your flows won't trigger as often... Less emails sent = less revenue. 👉 Minimal ROI At <$25k/mo, you're resource-constraint. You have to make the most out of your marketing budget as possible... As well as find the biggest levers you can pull to drive growth. As a benchmark, email normally drives 20-25% of your revenue. So if you're making $20k/mo, that's only $4k-5k/mo. Factor in COGS and costs of hiring a marketer to do it for you and it's a minimal ROI. You have a much better chance at cracking creative and ads to scale. That's where you'll see growth. Don't forget: Email marketing is performance marketing. Make the most out of your marketing dollars and get more customers to your site before investing in a constraint channel like email.

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The easiest way to profitably break past $100k/month in ad spend. 👇 I often see this issue where low- to mid-7-figure eComm brands reach a point of not being able to increase their ad spend without going unprofitable. The easiest (as if there’s anything easy about eComm) way we’ve found to break past $100k in monthly spend is consistently introducing new advertising angles & avatars. What do I mean? Let’s say you’re selling an alcohol-alternative beverage. At any given point in time, there will be multiple different avatars buying from you for completely different reasons. 👉 Avatar 1: The working mother who loves a glass of wine in the evening but hates the dizzy feeling in the morning. 👉 Avatar 2: The middle-aged man who has an alcohol addiction and is finally trying to take control of his life. 👉 Avatar 3: The gym-bro who loves socializing with friends but doesn’t drink alcohol. The more you learn about your customer, the more avatars will come up. And you have to uncover each one of them so you can address their situation with your ad creatives. If your customer doesn’t recognize him- or herself in your ad - they’re not buying. And it’s much easier to scale 3 different avatars to $33,000/mo in spend each than scaling 1 to $100,000/mo. — P.S. We have 2 more spots for brands looking to scale in Q3 with paid ads & performance ad creatives. DM me ‘SCALE’ if you want to be one of them.

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For brands debating activating Influencer Marketing over just producing UGC creative for their paid social campaigns there are a few pros & cons that stick out to me for going the influencer route. Pros: - Access to creator audience. - Perfect for long-term partnerships where you want brand ambassadors (perfect for affiliate marketing/driving topline "organically") - Ability to target their audiences with paid social campaigns to maximize reach & performance. - Ability to push paid ads through their profile, when done right should see big ROAS. - Cheaper than celebrity endorsements (with the same effectiveness at connecting with an already highly engaged audience.) There's also a few cons I consider before diving in: Cons: -Audiences are generally spread through multiple regions, making it harder to activate for regional brands. - Brand Safety is a risk that needs to be considered since you cant control what they say on every post. - More Expensive as you are paying for both creative (video) and access to audiences. what am I missing?

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PR is dead. Long live influencer marketing? Just heard at a recent breakfast meeting: Client moving $500k+/yr budget from PR to influencer marketing. Anyone else seeing this trend? Is this a niche trend based on your product or is this becoming more mainstream?

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Are Influencers Charging Too Much? Let’s Talk About It... 💸 Influencer marketing rates have skyrocketed, but are the fees justified? Some influencers with moderate followings charge upwards of $20,000 per post! Brands are often left questioning if the ROI matches the investment. While top-tier influencers can deliver significant reach, are micro and nano influencers pushing the limits on what’s reasonable? 📊 Here’s the reality: ▪️Follower count doesn’t equal engagement. Brands can spend thousands for minimal returns, especially if influencers buy fake followers. ▪️Pricing transparency is murky. Rates vary wildly, making it difficult for brands to predict costs or know what they’re paying for. ▪️Value vs. Price: Some influencers price themselves based on trends rather than audience value. Should brands be paying these high prices, or should influencer fees be more regulated based on performance? Let’s start a conversation. #InfluencerMarketing #PricingDebate #InfluencerRates #MarketingROI

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Hey marketer friends! There are a million things I want to do now that I’ve set out on my own. There are also a million things that people want my help with. I know I can’t do everything at once, as much as I’d like to, and need to develop a timeline and roadmap for my products/services. Do you know someone who can help with that sort of thing and overall strategy and positioning?

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Brands That Don’t Use UGC Are Leaving Money on the Table Here’s a bold statement: If you’re not using UGC, you’re losing customers. Why? Because 90% of consumers trust UGC more than traditional advertising. It doesn’t matter if you’re running a product-based or service-based business. UGC is your gateway to: ✔️ Building trust faster ✔️ Creating meaningful connections ✔️ Driving more sustainable growth Take a look at the numbers: UGC increases brand engagement by 28%. Customers are 2.4x more likely to view UGC as authentic. UGC campaigns reduce content creation costs while boosting ROI. So, why isn’t every brand leveraging this? Because they think they don’t “need” it—or worse, they underestimate its impact. But let me tell you, the brands dominating the market today? They all have one thing in common: they know how to harness the voice of their audience. Want to see how UGC can transform your business? Let’s chat #Storytelling #UGC #Adverstisement #Socialmediamarketing

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In 2025, I'll launch three agencies and scale them to $1M+ ARR. Here’s my growth plan. LinkedIn Full Court Press - Organic content + connections + ads - Using Influent Social’s proven process on each GM plus me - We’ll be positioning each of them as go-to thought leaders in their specific niche (basically creating a bunch of mini Adam Robinson's) Outbound Email + Social DM’s - Contemporary, outbound messaging sequences for each agency via email, LinkedIn and X - Clay, Instantly.ai, Findymail, Salesloft, RB2B, etc. - Reaching out to ICP with contextual, value-additive messaging - Layering on inbound-led outbound - This is the service agency number two will offer, so heavy dogfooding - 50k messages per month per agency Partnership Program - All our agency’s have huge TAM’s - We’re positioning towards fractional CXO’s, consultants and thought leaders - They get a cut of our revenue and a happy client (it’s a win-win) - Build this at scale with a Partnership Manager + tech Podcast Tour - Using PodPitch to identify and message top podcasts in our spaces - Positioning each agency's GM as a thought leader in their specific domain via someone else’s audience - Each GM to go on one pod per week = millions of impressions per year - Borrowing other people's distribution by adding value to their audience = win/win Test and Triple Down - We’ll be testing another dozen marketing channels tripling down on those that work - We’re looking at review sites (Clutch, G2), webinars, in-person events and X, among others - Each will get a test budget, and a rigorous analysis (capital efficiency and channel efficacy)  - Those that show good results will get a 2X budget and further analysis

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