Christopher C. Moore

I'm excited to have joined Kelly Hopping, CMO of Demandbase, on the NexGen CMO podcast! We had an insightful conversation about the power of partner marketing and its potential to elevate emerging growth companies by building credibility and extending reach.   Standing out is crucial when it comes to technology partnerships. Kelly and I discussed the importance of having a clear differentiation and value proposition when approaching partnerships. It's all about making it easy for your partners to promote your brand effectively. Check out the full episode at the link in the comments.   Thank you, Kelly, for the engaging discussion and the opportunity to share our thoughts on what it takes to succeed in partner marketing. #CMO #PartnerMarketing #BrandStrategy

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There's a clear gap between the value research provides and the investment in the practice. Check out our Wired article on the strategic value of research and the approach forward thinking product teams are taking to make research a priority: https://lnkd.in/gEZNkBC9

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This is a powerful study built on compelling data in partnership with Oxford University. US companies with the highest scores on employee wellbeing clearly outperform their peers. See the full study here: https://lnkd.in/ebfKcVJG

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[WATCH VIDEO] #ContingentWorkforce Market Update with Oncore CEO Damian Bridge. In our latest episode of Flexing Up, Craig Watson sat down with Oncore's CEO for a brief (12 min) discussion on the market right now. Here's what Damian covers from a CEO's perspective; 📉 The current economy and its impact on contract and perm jobs 👀 Damian predicts a ramp-up of the market in 12 months 🛒 Why now is the time to shop around and improve your suppliers, processes and technologies ⚖️ Closing loopholes - Damian encourages leaders to adapt and test the advice and to understand its intent 💪 The reasons behind the rise of the contingent workforce from a CEO's perspective ⭐Stats from the State of Contracting report - Namely the importance of 'meaningful' work and why organisations need to understand that this can mean different things to different people. Do you agree with Damian's points? Comment your thoughts below and let's talk about where the market is heading 🛣️ You can also watch this and other episodes on our YouTube channel, or via our podcast on Spotify, Apple, etc. #extendedworkforce #futureOfwork #marketupdate

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Let's set the record straight on #DirectSourcing: https://lnkd.in/em4WTauP I've heard all types of discourse on direct sourcing these past several months and wanted to put together a "manifesto" that dispelled myths, offered some definition and clarity, and put minds at ease regarding direct sourcing. Hoping that this article helps those businesses that are unsure of what's hype versus what's reality. #TalentPools #TalentTech #TalentAcquisition #AI #ArtificialIntelligence #FutureOfWork #FutureOfWorkExchange

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After a very short summer break, our Reach3 Insights masterclass series is back! This time Nicole (Murphy) McKay will join Matt Kleinschmit as they walk you through how to use the Rival Technologies platform and Reach3's analytical framework for a more comprehensive approach to message testing. Join live to hear case studies in telco, consumer goods, retail, tech, media and more: https://lnkd.in/gjpa2WcG #MessageTesting #ConversationalResearch

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More insights from a recent Conversationality -- Optionality's podcast, where we discuss trends, or really anything that makes us think about the #FutureOfWork. In this segment, John Gerzema of The Harris Poll (in conversation with his colleague Libby Rodney and with Joanna Bloor) shares research from Libby's Human Progress Report indicating that by 2035 SKILLS will be as valued by employers than a university degree. This begs the question: How will the future workforce upskill? By going back to school? Or learning by simply doing and credentialing along the way? ORG AI Gina Jeneroux, MBA FLPI #upskilling #highereducation

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AI isn't just a parlor trick. This emerging technology represents a tectonic shift in solving complex problems in real-world scenarios. Here's how AlixPartners and Reveal are all in on AI: "This partnership represents a new era of legal technology utilization, innovation and collaboration, where software and technology creators can work with market-leading, global litigation advisors to solve complex challenges for clients." https://lnkd.in/gjrGTMi7

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Please join our webinar tomorrow where Scott Swigart from Shapiro+Raj and Alex Baranpuria from Ivy Exec discuss the challenges organizations face with AI Adoption. Headliner: The struggle is real, but not an impossible one to overcome! They'll be sharing insights we have gathered from in-depth interviews with executives from the Ivy Exec Network! Check out what they have to say :)

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Running branded sponsor integrations isn't cheap -- how do you know it's resonating with your audience and driving meaningful KPIs like purchase intent? At Rival Technologies and Reach3 Insights, we've been helping both media / streaming brands as well as advertisers figure this out using a new approach called "Watch Party." It works well for several reasons: ✔️ It's in-the-moment, so you get real-time, gut-feel reactions rather than relying on recall ✔️ It's quant and qual (including photos and videos), providing deeper insights than traditional approaches ✔️ It's holistic, involving (in most cases) a pre- and post-test to quantify brand lift, share ability and more Really proud of how our product and approach helps address an important use case for many of our customers. Curious how it works? Our next masterclass webinar with Jenna Shuster and Matt Kleinschmit will walk you through the details. Register here: https://lnkd.in/gFa7rzbW #insights #marketingeffectiveness #advertising

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Sitting at the airport on my way out for some well deserved R&R, so I’m catching up on some reading. This ProdPad blog post on growth strategies reminds us that, “a hybrid approach might be your golden ticket.” Take a look. Remember, one size does not fit all! #strategy #product #productledgrowth #productmanagement #salesledgrowth

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A great feature today in the WSJ:  There is nothing special about college admissions that makes it immune from preparation and training. Just as athletes see results in their performance with coaches, so do students applying to universities. "There’s a great history of institutions seeking to pretend that you cannot train for their processes. For example, at one point, people used to say you couldn’t train for the SAT," Beaton said. "But in the same way you can train for sports and the same way you can improve your mathematics with high dosage tutoring, of course you can improve things that are important parts of your application." #crimsoneducation

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Role of Senior Leaders in Addressing Suicide and Suicide Ideation Workplace Options data reveals that suicide ideation more than doubled between 2018 and 2023, with projections for 2024 continuing on this troubling path. I wrote this article to outline strategies for senior business leaders to play a role in minimizing suicide risk by emphasizing the importance of understanding psychosocial risks and fostering a proactive culture of psychological safety. Leaders who take on this challenge will not only help prevent mental health issues from reaching a crisis point but also foster a more engaged and productive workforce. Learn more: https://lnkd.in/ewj_DFnp #suicideprevention #WSPD #StartTheConversation #MentalHealthMatters #Leadership #SuicidePreventionMonth #wpocares

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My colleague Tom Friedrich talks to HRO Today about how HR leaders can help alleviate the perception gap between leadership and employees and why leaders are prioritizing internal culture. Read for more: https://lnkd.in/eTuH7vQ8

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Great recap of our #SKO webinar last week. If you missed the conversation, check out this article #b2bsales ⬇⬇⬇

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Discover practical cost-saving strategies for schools to utilize their data clearly, seamlessly, and securely. In this helpful handbook, you’ll learn how to: ⚖️ Maximize cost efficiency ❌ Eliminate operational expenses 📊 Automate ad-hoc reporting 🤸 Balance resourcing and talent struggles 📉 Understand and optimize school systems with declining enrollment  🤖 Leverage AI for data analysis And more! Download this amazing resource today! ⬇️ #PowerSchool #funding #K12 #resouce

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When was the last time you revisited your mentoring program’s design?  Jennifer Uddo MAEd, Enterprise Implementation Manager at Chronus, reminds us that it’s okay—even essential—to adapt to changing needs. Whether it’s adjusting for time zones, business cycles or cultural differences, flexibility is key. She dropped a bunch of gems, but here’s a takeaway that I found super helpful: Consider diversifying your program structure. Group mentoring, peer-to-peer models or even virtual formats could open new opportunities for engagement and impact. Ready to rethink and revamp for better outcomes? Watch the full webinar for actionable tips: https://lnkd.in/gYV-Ac59 #MentoringSoftware #Chronus

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