“Christine Souza, Has been a star that I have had the pleasure of working with during very exciting times in the world of technology. She is a fine leader of her teams and can always be counted on to meet the challenges of todays changing environments in our industry. She is creative and completes her assignment with a focus on education programs that transform small companies into successful companies with innovative solution to help a company excel. I would love to work with her again her energy contagious!”
About
▶ MY VALUE PROPOSITION
I am a passionate Learning and Enablement leader with…
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Wondering what types of education you should offer, like certifications, in-app guidance, etc.? That's the subject of next week's Roundtable…
Wondering what types of education you should offer, like certifications, in-app guidance, etc.? That's the subject of next week's Roundtable…
Liked by Christine Souza
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Save the date! CEdMA's annual conference, empowerED, is coming to Austin, TX March 18-19, 2025. Stay posted for a call for speakers announcement…
Save the date! CEdMA's annual conference, empowerED, is coming to Austin, TX March 18-19, 2025. Stay posted for a call for speakers announcement…
Liked by Christine Souza
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Looking forward to networking and learning from the brightest thought leaders at the annual Customer Education Management Association (CEdMA)…
Looking forward to networking and learning from the brightest thought leaders at the annual Customer Education Management Association (CEdMA)…
Shared by Christine Souza
Experience
Education
Licenses & Certifications
Volunteer Experience
Publications
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What's Happening In 2019? Leaders Share Customer Education Trends & Predictions
CEdMA
Are You Wondering Where Our Industry Is Headed?
We reached out to the leaders of CEdMA to find out what's in store for you and your teams this year. Below are Customer Education trends, best practices, and predictions for 2019, direct from the CEdMA Executive Council and Board . -
Customer Education: Why Smart Companies Profit by Making Customers Smarter
Adam Avramescu
Honored to have been a contributing industry expert to Adam's must read book for anyone new to customer education or in a new function heading up customer success.
Today’s software companies can’t afford to be passive with their customers. As software moves to the web and becomes more consumerized, software companies can only grow if their current customers renew and grow over time. Otherwise those customers will leave, creating a “leaky bucket” of revenue.So, what are smart, innovative…Honored to have been a contributing industry expert to Adam's must read book for anyone new to customer education or in a new function heading up customer success.
Today’s software companies can’t afford to be passive with their customers. As software moves to the web and becomes more consumerized, software companies can only grow if their current customers renew and grow over time. Otherwise those customers will leave, creating a “leaky bucket” of revenue.So, what are smart, innovative companies doing before they end up with severe churn problems? Forward-thinking companies invest in Customer Education early as a way to drive customer growth and maximize lifetime value in a scalable way. Over time, this function has the potential to differentiate a company in the market.Consider this book a survival guide to investing in a Customer Education function, including:-How to drive a Customer Education strategy across your customer lifecycle-Tips for creating killer content that will actually lead to customer performance-What tools to implement as part of your technology stack-Measurement strategies for improving your content and showing ROI-And more… -
Hiring a New Customer Education Leader? Start Here. (Quoted)
CELAB - Customer Education Lab
With the rise of Customer Education in SaaS companies, many Customer Success, Marketing, or Services leaders are in the position of needing to make their first Customer Education hire. But who do you hire?
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Reimagining Learning: Using Data And Analytics
As learning leaders, the time has come for us to reimagine our strategy and reposition ourselves within our organizations. In order to do this, we must first join our colleagues in becoming data driven. Nothing speaks louder than a well-qualified, meaningful metric.
Honors & Awards
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AppDynamics Sales Club Winner
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CA Above and Beyond Award
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Wily Technology Sales Club Winner
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Organizations
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CEdMA - Computer Education Management Association
Executive Council and Conference Presenter
Past Vice President & West Coast Chair.
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Citrix- GoToTraining Product Customer Advisory Board
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South Lyon Sea Lions- Age Group Swimming
Head Coach
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Vallejo Aquatic Club - Age Group Swimming
Swim Coach
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🚀 Thrilled to announce that Harness has been recognized on Fast Company's 2024 Best Workplaces for Innovators list! This accolade celebrates our…
🚀 Thrilled to announce that Harness has been recognized on Fast Company's 2024 Best Workplaces for Innovators list! This accolade celebrates our…
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