Christine Grossmann Pota

With only 42% of reps hitting quota, churn costing billions, and ever-shifting buyer expectations, GTM leaders constantly race to stay ahead. The good news? AI can help change the game. But many revenue leaders aren’t sure how to integrate AI effectively into their sales processes. Our CMO, Joan Jenkins, shares 5 ways AI can transform your team’s performance, boost productivity, and close bigger deals. Here’s a sneak peek of how you can do it: 1️⃣ Enable reps with AI-driven learning paths tailored to individual strengths and weaknesses. 2️⃣ Prepare sellers with AI-powered role-play scenarios that deliver real-time feedback without draining manager time. 3️⃣ Give buyers the tools to self-serve and fast-track decisions with curated content. 4️⃣ Help reps find the perfect asset at the right moment with contextual AI recommendations. 5️⃣ Unlock instant deal-closing insights from every conversation without sifting through transcripts. Your competitors are already using AI. Don’t get left behind. Read the full post here: https://lnkd.in/ePxp6cEX

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Selling on cloud marketplaces is a game-changer for your sales strategy. What does this actually mean for AEs and how can you take advantage of these benefits? Take a look at this blog for more tips for unlocking co-selling success, written firsthand by Invisory’s AE, Javier Melo. Read it today: https://lnkd.in/ghRH5C98

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Account-Based Marketing (ABM) is a powerful strategy for targeting high-value accounts, but its success hinges on executing the right tactics at each stage of the funnel. Implementing actionable org charts can significantly enhance your ABM efforts, ensuring precise targeting and effective engagement. Here’s how to achieve ABM success with actionable account maps throughout the funnel: https://bit.ly/4d3qutD orgkonnect.bizkonnect.com https://lnkd.in/d2etuJzE #accountbasedmarketing #accountmaps #abm #actionableorgcharts #orgcharts #abmaccountmaps #actionablesalesintelligence #salesintelligence 

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POV: "We need more pipeline" Revenue teams are under unsustainable pressure, asked to hit targets increasing faster than the traditional remedies can show results. Is it time for a new solution to the age-old pipeline problem? Our hot take: PreSales is a critical lever to increase both sales process effectiveness and the market readiness and responsiveness of products. 

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You know what’s scary? 53 percent of lost deals could have been won if not for a misstep in the sales process. Join this webinar on October 31st to learn the tricks to reclaim that revenue: https://okt.to/8gcSUh

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The Sales Rep Time to Break Even Model is an underutilized yet crucial metric for evaluating sales efficiency and deciding when to hire more sales reps. Justin Kaufenberg explains how to think about using this model below. The break even model is one of the 'The Nine SaaS+ Financial Metrics Your CFO Needs to Know.' You can view the full article here: https://lnkd.in/gNf5kpBs

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AI is not just a tool for efficiency; it’s a game-changer that enables sales managers to scale coaching efforts and foster desired selling behaviors among team members https://ow.ly/UOoG50TFrho ValueSelling Associates, Inc. #marketing #Sales #technology #B2B #Salestech

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It takes an average of NINE months for a new sales professional to be ready to engage with customers, either face-to-face or virtually. Learn more from our new 2024 Sales Leader Trend Report: https://hubs.li/Q02td_BF0 #sales #salesmanagement #salestraining

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Most GTM teams are DROWNING in inefficiencies right now. And it's killing their deals left and right. But what if AI allowed you to: 💥 Automate account research 💥 Streamline prospecting 💥 Align sales & marketing 💥 Improve the accuracy of lead scoring 💥 Understand your competitors And we're not talking about some generic chatbot. We're talking purpose-built AI that embeds deep sales expertise into every workflow. The result? Massive time savings, higher productivity, and a bigger pipeline. Check out this episode of Future Proofed to learn about the no-brainer GTM AI workflows teams are already using for faster growth! 🔗 Link to the episode: https://lnkd.in/gnYRxEJK Trust me, this is the future of selling. And if you're not on board, you'll continue to sink. #AI #sales #productivityhacks #revenuegrowth #gotomarket #gtmai

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Want to elevate your sales game and win over C-suite executives? 📈 Learn from the best with ZoomInfo's top sales tips, including insights from our CEO and Founder, Henry Schuck! Discover the definitive guide to selling to the C-suite in 2024: bit.ly/4aSCL3i

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🚀 53% increase in early sales pipeline velocity. 📈 84% of participants learned new skills. 🔑 A repeatable, results-driven framework tailored for success. At Navarro and Associates, we believe sales success lies in compelling storytelling and strategic enablement. Partnering with Collibra, we delivered a bespoke training program that combined the art of storytelling with the power of Gen AI tools like Walter. The result? Collibra’s sales teams transformed their approach, creating emotional connections with prospects and aligning solutions to customer-specific objectives—all while driving measurable business outcomes. Our tailored workshops didn’t just teach skills—they instilled confidence and adaptability, enabling Collibra to stand out in a competitive market. Want to see how strategic enablement can drive results for your team? Read the full success story. #SalesLeadership #SalesEnablement #StorytellingForImpact #StrategicGrowth Up 2 Speed Noodle Factory

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Average Contract Values for net new purchases jumped 35% from Q4 2023 to Q1 2024. So, what does that mean for SaaS? Tracking ACV helps us identify shifts in pricing and purchasing strategies. It’s important to keep in mind that when ACVs rise, another metric typically worsens. In Q1, net new buying cycles grew 17% longer, due to additional scrutiny from CFOs. If your team is analyzing software purchases more than ever, our SaaS Trends Report is a great way to understand what’s happening in SaaS and where teams are investing. Check out the full report here:  https://lnkd.in/gNnAAb-K

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Time management is a crucial part of working efficiently as a rep. In today's episode, Antonella Toscano-O'Day shares three ways to help you save time: https://lnkd.in/e63JSH2D #podcast #sales #salesexcellence #b2bsales #saassales #saas

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Can presales & PMM alignment be a secret weapon for GTM success? We think so. Join James Kaikis Kaikis Head of Go-To-Market and Meghan Spork, Product Marketing Lead as they take a deep dive into how to maximize the relationship between these critical stakeholders. They’ll cover:  Why alignment is crucial between presales and product marketing teams Some common misconceptions about these stakeholders and their functions How should presales & PMMs should work together tactically How to measure results that impact revenue and overall GTM success RSVP here: https://lnkd.in/gkvRFP-K

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Did you know that data-driven sales coaching can lead to a 20-30% increase in sales performance?🔗https://ow.ly/8Xnf50TI5Em #SalesCoaching #DataDrivenSales #SalesPerformance #BusinessGrowth

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GTM results are a precursor to financial results. If you can’t properly analyze and answer questions about your GTM performance, then your world will be one of constant surprises…mostly negative…and it’s nearly impossible to take proactive steps to improve future outcomes. Strategic finance leaders from PE-backed companies like Prophix, ChurnZero, and CrashPlan have led the way, ensuring their companies have the Go-to-Market data analytics infrastructure that can drive alignment, answer questions, and inform their financial models. In this webinar, we're going to share the "GTM Question Tree" tool we're using with those companies to answer questions about Go-to-Market that inform performance-improving actions. This is the final webinar in our Q4 2024 CFO Webinar Series, "Bridging the Gap Between Finance & GTM" Hope you can join us! https://lnkd.in/geieiruF

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