Christina Szymanski

Our teams produce some of the best content you'll find on LinkedIn. The content in this eBook is foundational for those working with retailers or even retail curious. Check out the expert tips here: https://my.ugc.bz/Av9GxU

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Introducing Walmart Connect's in-store measurement capabilities: Discover Skai's how-to on bridging online advertising and offline sales and the 3 key metrics you should focus on: https://okt.to/Hp89Bn

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A Simple Guide to Branded Merchandise https://hubs.ly/Q02Wv0Fr0

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https://lnkd.in/g26enNWq This describes a significant shift in retail media, particularly in how digital screens and retail media assets are leveraged within physical stores. Traditionally, in-store media, such as digital screens, operated on a real estate rental model where the space was leased to media owners. The media owners then sold this to brands based on location, footfall, and brand affinity. However, the integration of retail transaction data with in-store media is what makes retail media a game changer. Media in Retail has now become Retail Media. Now, instead of just renting space, retailers such as Walmart have set up their own media business. With the right technology platform like Location Media Xchange as an enabler, they can open up their media inventory to Omni DSPs and their own Self Serve Platform. Media Planners and Buyers can now set up a campaign by selecting the brand specific product SKU, budget, and creatives, and the system will automatically handle the rest. The AI enabled system identifies the best-performing stores for that SKU, optimising the timing and placement of the creatives to drive maximum sales. The actual sales of that SKU from these stores guides and fine tunes the content and placement. This approach turns what was once a passive advertising medium into an active, data-driven marketing tool that continuously adjusts for the best results. Besides increased $$$ for the Brand which is also increased $$$ for the retailer, this opens up a completely new advertising $$$ stream for the retailer. This retail media automation and data integration elevate what was a simple rental model to a sophisticated, digital transformation strategy that can significantly boost sales. If you are multi-brand retailer, you should start now and the proof is in the pudding. Walmart has built a 3.4 Billion USD advertising business becoming one of the top 10 advertising companies globally. Their advertising income is expected to contribute to 20% of their overall income. The Time is NOW. Moving Walls #retailmedia #dooh #retail #advertising

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Data Drives Everything these days - here are just a few 👀 deals for Walmart VIZIO VIZIO Ads Eyeota, a Dun & Bradstreet company marketing for The Trade Desk Basis Technologies LiveRamp TransUnion auto sales for Ford Motor Company Chevrolet, Toyota North America sporting events for NASCAR National Football League (NFL) entertainment for Hulu MNTN Sony Pictures Entertainment I could go on and on, but I won't bore you. 🙄 So, here's the details on the most recent data-driven deal so you're up to speed: https://lnkd.in/gJt6e69C #data #datadriven #dataisknowledge #smartmarketing #digitaladvertising

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According to the latest Bellwether report, "direct marketing [which includes direct mail, email, telemarketing, door-to-door, catalogues and SMS] shines again as spring brings recovery" 🌞 #directmarketing #dtc #directtoconsumer #homeshopping

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Curious how your digital ad campaigns impact real-world store visits? 🏬 Our latest eBook covers how to measure the link between ad exposure and store visitation, helping marketers improve their advertising strategies and get better returns on their spending. Learn how: → Location intelligence can be used for foot traffic measurement, competitive benchmarking, and more. → Consumer insights provide a powerful lens for understanding behavior and campaign performance. → Major brands have achieved impressive outcomes using advertising attribution. Access the eBook: https://hubs.ly/Q02Rhrr00 #LocationBasedAttribution #AdvertisingAttribution #ConsumerBehaviorInsights

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Brand safety is kind of a given in terms of marketer expectations in 2024, but the reality of making brand safety happen is a bit more complex. Let's talk about it at the TAG "State of the Fight" event during Advertising Week New York!

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Here's a good success story on using impressions locally. https://lnkd.in/gKpAuWH3

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Discover MailReach’s next-gen email deliverability tools, designed to ensure 99% inbox placement, boost campaign success, and optimize ROI with advanced features. Read the Latest full News - https://lnkd.in/gU2B9vjC #MarTech #MarTechedge #EmailMarketing #DeliverabilityTools #MailReach #InboxPlacement #EmailAutomation #MarketingSuccess #A/BTesting #SpamTesting

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🚨Brands, are you zoomed in too tight on your shoppers?🚨 In today’s constant state of shopping, consumers bounce between platforms, impulsively buy, and switch brands with ease. Don’t get stuck following a neat funnel that doesn’t exist! It's time to widen your lens with retail media. 🎯 Sponsored products can give you a 476% ROI 💥 Category pages are booming with 2X the views 🎥 Onsite display/video boosts sales by 29.7% [Source: Criteo] Capture those key commerce moments, expand beyond the PDP, and be present at every entry point. What strategies are you using to stay in front of the constant consumer?👇 #RetailMedia #DigitalMarketing #Ecommerce

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Just Released: In-Store Retail Media: Current Utilization, Challenges, Measurement and Future Innovations Learn how retailers are enhancing in-store experiences and bridging physical and digital shopping. https://lnkd.in/g3XPGyui 🛒 Brands find in-store digital media valuable for high consideration and purchase intent, with formats like endcap screens proving effective. 🚧 Key challenges include cost efficiency, data privacy, and internal collaboration among marketing, merchandising, and IT teams. 📏 Success is measured through customer impressions, sales data integration, and feedback, with control groups and test stores used for performance analysis. 🔮 Advancements will focus on AI-driven localized content, augmented reality, enhanced mobile experiences, and sustainability, aiming for a seamless omnichannel experience. Plus insights from leading experts: Camila Contreras, Head of Data Monetization & Business Insights, Sodimac Colombia Media Evan Hovorka, VP Product Innovation, Albertsons Media Collective Felipe Barbé, Head of Product and Development, Cencosud Media Media Jamie Reed, Head of Retail Media at Instacart Michael Wessel Esq., Director, In-Store Media at Kroger 84.51˚ Precision Marketing Parbinder Dhariwal, VP, GM, CVS Media Exchange (CMX) This was such an awesome experience and fun collaboration with Path to Purchase Institute’s Jessie Bove Dowd and Cyndi Loza.

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📊 Retail media is on track to make up 25% of total digital media spending ($100 billion) in the next three years. 💰 B2B companies that find parallels in their own selling motions could uncover powerful opportunities to deliver meaningful customer touchpoints near the transaction. Ready to explore the potential of retail media for your B2B strategy? Learn more: buff.ly/3WFTWk9 #B2BMediaTargeting #ConnectedMediaStrategy #B2BRevenueGrowth #B2BMedia #B2BMarketing #MediaStrategy #SocialCommerce #LivestreamShopping #RetailMedia

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The goal of organic search is clear: to be among the top search results, maximizing visibility and engagement Intero Digital https://lnkd.in/geewVjuK

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Value is at the top of holiday shoppers’ minds this year – what can brands do about it? Check out this holiday shopping trends blog post for the answer.

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As the allure of RMNs grows, marketers will need to exercise caution given the numerous challenges ranging from the lack of transparency to regulatory risks, and the growing acceptance of conquest marketing and the leverage that provides retailers.

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Did you know 79% of customers switch brands after a single bad experience? 😳 Imagine missing that crucial response—one delay could cost you loyalty." When brands respond in real-time, they turn issues into loyalty and trends into impact. But those that wait? They risk missing the moment (and the customers). Don’t let timing be your Achilles’ heel. With Locobuzz, get ahead, respond fast, and make every interaction count. Book a free demo with us at [email protected] #CustomerExperience #CXO #CustomerSuccess #tech #GenerativeAI

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