🚘 Christian Ferrer 🚘

The Manheim Used Vehicle Value Index is one of the best measures for how auto dealers are feeling about the used-vehicle business. Higher values and higher conversion rates typically means dealers are feeling optimistic, and more willing to pursue more inventory. The November data was released today, showing values climbed compared to October on a seasonally adjusted measure. Here's the details: https://lnkd.in/gHwdKdvt

4

Dealership Marketing Director turns SUPER HERO... for her Dealership! The BDC Manager helps the GM to understand that to compete and sell more cars, his team needs more 1st Party Leads... Then, the Marketing Director, instead of spending THOUSANDS of the dealership profits and lots of time in trying to "drive more website traffic"... purchased the myOffer Conversion Platform from Pureinfluencer, LLC and immediately got the dealership 30% MORE 1st Party leads!! Then, the Used Car Manager, told the GM that he needed to Acquire 30% MORE used-cars, preferably direct-from-customers... Then, the Marketing Director, gets the UCM 30% more acquisitions using Pureinfluencer, LLC's AutoAcquire platform... Then, the GSM tells the GM, that they need to build a Vehicle Exchange (Sales-In-Service) department to sell at least 15% of the opportunities that they have in the Service Drive.... Then, the Marketing Director, has a World Class - Vehicle Exchange department built in 3 days that drives 30% MORE acquisitions and trade-up opportunities from the dealership service drive using Pureinfluencer, LLC's VEX2.0 platform... Then the Service Manager tells the GM his Service Department needs more Customer Pay and Warranty RO's and more conquest business too... Then, the Marketing Director, smartly leverages their VEX2.0 and their AutoAcquire platform to efficiently drive 30% more conquest CP/W RO's for the Service Drive ... So impressed, the GM says to the Marketing Director... "VERY IMPRESSIVE!!" then, says that he's looking forward to the day she can cut some of their marketing expenses to improve overall profitability too... Then, the Marketing Director - using Pureinfluencer, LLC's SmartSpend that's already inside of the myOffer/myTraffic platform reduces wasted Digital Marketing ad spend in 2 weeks... ultimately saving the dealership an additional $4K in net dollars! I'd put my money on the fact that nearly every GM wishes that they had a Super Hero Marketing Director like her! DM me... to see how you can get your own Marketing Director Superhero Cape!

11

First party data is the best way to defend your dealership's business First party data allows you to improve your ad personalization Measure success for campaigns full funnel Improve audience segmentation (new vs returning customers) and how you treat them Why do so many dealerships still lack a first party data strategy?

4

2 Comments

Car shoppers research your dealership long before stepping foot into your showroom... So Cal is an aggressive automotive landscape with some of the nation's largest dealers with huge ad budgets competing for the attention of car shoppers. How does a small Ford dealer in the Inland Empire compete against the big boys? By realizing that car shoppers are searching for where to have their vehicle serviced after the purchase as much as where to get a great deal and asking for a review with EVERY repair order that is closed in their service department that's how! With over 8300 reviews, 90% percent being 4 and 5 stars, their autorepair-review site consistently shows up on page one for local Ford dealer search and gives this dealer a strong first impression to potential new car buyers as well as service customers. Want to know more? Lets talk...

12

🔥 Used Car Managers 🚙 🚗 General Managers 🔥 🔥 Dealer Principals 🚘 🚙 Automotive Professionals 🔥 Don’t let margin compression put the squeeze on you. This Friday, September 27th, starting at 9AM EST/ 6AM PST... Join David Long, Vasilios Lambos, Jasen Rice, Diego Vargas, John Ellis, Brian Kramer, Tommy Gibbs, Brian Miller, and other leading automotive experts as they discuss What It Takes To Be Profitable on David Long’s All Things Used Cars. Jump into the conversation or be a 🪰 on the wall like me! Either way, you’ll walk away with amazing insights and actionable tips that you can implement at your dealership TODAY to make you and your bottom line better immediately. 💰🤑💵💲 👀 in the comments for a link to RSVP. You'll be texted a reminder once the room opens up. #automotive #autodealers #automotiveindustry #carbusiness #automotivesales #newcarsales #usedcarsales #usedcardealer #sales

8

5 Comments

🔥 Used Car Managers 🚙 🚗 General Managers 🔥 🔥 Dealer Principals 🚘 🚙 Automotive Professionals 🔥 Don’t let margin compression put the squeeze on you. This Friday, September 27th, starting at 9AM EST/ 6AM PST... Join David Long, Vasilios Lambos, Jasen Rice, Diego Vargas, John Ellis, Brian Kramer, Tommy Gibbs, Brian Miller, and other leading automotive experts as they discuss What It Takes To Be Profitable on David Long’s All Things Used Cars. Jump into the conversation or be a 🪰 on the wall like me! Either way, you’ll walk away with amazing insights and actionable tips that you can implement at your dealership TODAY to make you and your bottom line better immediately. 💰🤑💵💲 👀 in the comments for a link to RSVP. You'll be texted a reminder once the room opens up. #automotive #autodealers #automotiveindustry #carbusiness #automotivesales #newcarsales #usedcarsales #usedcardealer #sales

6

9 Comments

🚙Used Car Managers🔥 🔥General Managers🚗 🚘Dealer Principals🔥 🔥Automotive Professionals🚖 Are your competitors beating you to the punch? This Friday, May 3rd, starting at 9AM EST/ 6AM PST... Jasen Rice, Vasilios Lambos, John Ellis, Brian Miller, Brian Kramer, and more of automotive's top thought leaders share their best strategies to increase your speed to market, minimize costs, and maximize your profits on David Long’s All Things Used Cars. Jump in the conversation or be a 🪰on the wall like me! Either way, you'll walk away with profit-boosting insights and actionable strategies to grow your bottom line and grab more than your fair share. 💰💲💵💪🤑 Look in the comments for a link to RSVP. You'll be texted a reminder once the room opens up. #automotive #autodealers #automotivemarketing #automotiveindustry #carbusiness #automotivesales #newcarsales #usedcarsales #usedcardealer

24

2 Comments

It's no secret that many dealers are stretched thin, juggling deals, staff, and service. But Peter A. Duffy Jr., CEO of Dealer Image Pro™ | Automotive Merchandising, warns that slow time to market is the silent killer of industry profits. Here's how he's talking a big problem in the dealership business. ➤ Stream the Car Dealership Guy Podcast now on your favorite platform. #DealerImageProPartner

19

1 Comment

Dealers, this is not the right time to eliminate KBB ICO, significantly as new vehicle inventory is rising in your dealership. To provide your customers and dealership staff with the most powerful experience, use the power of data science and connected solutions like vAuto by Cox Automotive, VinSolutions, Xtime, and Kelley Blue Book. We can help you predict the right decision by utilizing data from all these solutions. Don't wait for tomorrow; start today and invest in connected solutions to leverage the power of Cox Automotive Data! See my comments in the article- #automotiveindustry #automotive #dealership #dealerships #dealershipsuccess #fixedops #fixedoperations #servicedapartments #servicedepartment #servicemanager   #CRM

32

🔥🚙 🚀Used Car Managers, General Managers, Dealer Principals, and Automotive Professionals 🚗🔥🚀 In this quick exchange, David Long, Patrick Abad, and Roger Hendon, Jr. explain how to bring more profitabilty to your dealership INSTANTLY. David Long’s All Things Used Cars... Every Friday morning at 9AM EST/6AM PST. Jump into the conversation or be a 🪰 on the wall like me! Either way, you’ll walk away with amazing insights and actionable tips that you can implement at your dealership TODAY to make you and your bottom line better immediately. 💰🤑💵💲 👀 in the comments for a link to the full episode replay of What It Takes To Be Profitable. #automotive #autodealers #automotiveindustry #carbusiness #automotivesales #newcarsales #usedcarsales #usedcardealer #sales #cardealership #davidlong #allthingsusedcars

9

4 Comments

🚙Used Car Managers🔥 🔥General Managers🚗 🚘Dealer Principals🔥 🔥Automotive Professionals🚖 Want to grow and retain market share? Jason Graciano, from one of the fastest growing Honda dealerships in the nation, shares how. David Long’s All Things Used Cars... Every Friday morning at 9AM EST/6AM PST. Jump into the conversation or be a 🪰 on the wall like me! Either way, you’ll walk away with amazing insights and actionable tips that you can implement at your dealership TODAY to make you and your bottom line better. 💰🤑💵💲📈 👀 in the comments for a link to the full episode replay of Take Market Share. #automotive #autodealers #automotiveindustry #carbusiness #automotivesales #newcarsales #usedcarsales #usedcardealer #sales #cardealership

12

4 Comments

Dealers, it's time to rethink your marketing strategy. If every ad looks the same, you're missing the mark, simply swapping vehicle names, prices, and terms. A Tundra buyer isn't the same as a Camry or Corolla buyer. Each group has different preferences and needs. Capturing their attention requires tailored ads that speak directly to their interests. Stop funneling everyone through the same cattle stall and start making your ads stand out. Learn how to create effective, attention-grabbing advertising that resonates with specific buyer segments - https://zurl.co/bvzD #AutomotiveAdvertising #DigitalMarketing #CustomerEngagement #DealershipSuccess #DealerAlchemist

4

Get a handle on how to engage your used car customers the RIGHT way. Better Car People's CEO Aaron Kleinhandler discusses the change in the Used Car Market and how to work with customers who are more knowledgable than ever.

1

Digital ad fraud is costing automotive dealerships millions. Is your marketing budget at risk? Learn how to identify suspicious activity, implement effective safeguards, and optimize your digital ad spend. Discover practical strategies to protect your dealership's online investments and maximize ROI. Click through for insights that could save your bottom line. #DigitalMarketing #Marketing #DigitalAdvertising #Automotive https://lnkd.in/gwH-6kqh

4

Is your dealership set up to WIN? 👉Maximizing your dealership's online presence is essential to reaching customers in all stages of the buying cycle.

5

New Feature Alert for CDK/Elead dealers During times of outage, we understand the importance of ensuring that dealers do not miss out on valuable leads. That's why we have quickly deployed a new feature in Foureyes Safety Net that allows for retrieving unlogged website leads even when systems like Elead are offline. This feature will seamlessly post the unlogged leads in your CRM (if there is no active opportunity) when you come back online. To support dealers affected by the outage, we are offering the activation of Foureyes Safety Net for free, with no obligations attached. This system is designed to retrieve data from the moment our script is implemented on your website. For a quick setup, enroll now at: https://lnkd.in/dqHYY4T5. Affected dealers can enroll in any of our tools at no charge or obligation. #elead #CDK #CDKoutage #nodealerleftbehind

89

5 Comments

According to a recent Cox Automotive Dealer Sentiment study there are doubts and concerns ahead. The U.S. automobile dealer sentiment declined in the latest study primary due to rising costs and economic uncertainty. The Dealer Cost Index reached a record high, indicating that dealerships are facing increasing operational expenses, which dampens profitability. Agile Auto, Inc was built to help Dealers cut operational cost by constantly knowing the least profitable activities to avoid and to put the focus on each individual dealer's most profitable operational activities. Your dedicated experienced AAuto Performance Manager will help you every step of the way to maximize each month with disciplined adoption of your AAuto platform guidance to TAKE MARKET SHARE. Come see how we reveal the unseen to build the calculated courage to push the accelerator and grow in any market! Schedule your dealer demo here: https://lnkd.in/gntz57Ar JR Toothman Scott Simons Ben Hadley⚡Andrew Ryan Julie Kinloch Durran Cage Brady Burns Brian Kramer David Long Danny Zaslavsky Chris Hoke Frank Knox Peter Smith Larry Feldman Joe Jackson 🔥The Automotive Advisor Team Chelsee Pace W. Coy Gauthier CSC

19

2 Comments

RTM and auto dealers: At the heart of the conflict, ultimately, is data and who controls it. “Only through a direct sales model can Scout Motors get a full 360-degree view of the customer,” Thacker said. “This means that we can completely influence the customer journey. We can have unprecedented access to customer data, which drives deep customer insights, which can then drive intelligence throughout the business.” https://buff.ly/4fjEBvM #car #auto #dealer #data #journey #bizmodel

1